The best books to make your marketing more creative

Readers of all ages and walks of life have drawn inspiration from Elizabeth Gilbert's books for years. Now, this beloved author shares her wisdom and unique understanding of creativity, shattering the perceptions of mystery and suffering that surround the process - and showing us all just how easy it can be. By sharing stories from her own life, as well as those from her friends and the people that have inspired her, Elizabeth Gilbert challenges us to embrace our curiosity, tackle what we most love and face down what we most fear. Whether you long to write a book, create… show more.

In his international bestseller The Power of Habit, Pulitzer Prize-winner Charles Duhigg explained why we do what we do. Now he applies the same relentless curiosity and masterful analysis to the question: how can each of us achieve more?

Drawing on the very latest findings in neuroscience, psychology and behavioural economics, he demonstrates the eight simple principles that govern productivity. He demonstrates how the most dynamic and effective people - from CEOs to film-makers to software entrepreneurs - deploy them. And he shows how you can, too.

'Charles has some wonderful advice for increasing productivity . . . the tips… show more.

Finally a go-to guide to creating and publishing the kind of content that will make your business thrive. Everybody Writes is a go-to guide to attracting and retaining customers through stellar online communication, because in our content-driven world, every one of us is, in fact, a writer. If you have a web site, you are a publisher. If you are on social media, you are in marketing. And that means that we are all relying on our words to carry our marketing messages. We are all writers. Yeah, but who cares about writing anymore? In a time-challenged world dominated by… show more.

In The Organized Mind, New York Times and Sunday Times bestselling author and neuroscientist Daniel Levitin offers practical solutions to the problems of information overload.
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Overwhelmed by demands on your time? Caught in an unproductive spiral of emails and multitasking?

You're not alone. When we're deluged with information our creativity plummets, our decision making suffers and we grow absent-minded. Nowadays, we drown in our inboxes, forever juggle several tasks at once and try to make complex decisions ever more quickly. This is information overload.

Combining the latest neuroscience with everyday examples, Daniel Levitin explains how to take back control… show more.

'Fascinating . . . If you're a generalist who has ever felt overshadowed by your specialist colleagues, this book is for you' - Bill Gates

The instant Sunday Times Top Ten and New York Times bestseller
Shortlisted for the Financial Times/McKinsey Business Book of the Year Award
A Financial Times Essential Reads

A powerful argument for how to succeed in any field: develop broad interests and skills while everyone around you is rushing to specialize.

From the '10,000 hours rule' to the power of Tiger parenting, we have been taught that success in any field requires early specialization and many… show more.