Here are 100 books that Contagious fans have personally recommended if you like
Contagious.
Shepherd is a community of 12,000+ authors and super readers sharing their favorite books with the world.
I have been addicted to reverse engineering things since I was a kid. I wrote The Creative Curve to reverse engineer the science of creativity. What could academic research teach us about creativity? If we talked to some of the world’s leading creatives, what would they tell us? My goal is to help readers unlock the part of them (that, as I argue, we all have) that is creative. When I’m not writing, I invest in tech startups that I think will leverage the principles from my book. I live in New York City with my mischievous, but incredibly adorable corgi Maven.
In The Practice, Godin successfully does that “thing,” that he is so uniquely good at: sharing wisdom with panache and joy, not condescension or cliché. He artfully argues for the creative to better empathize with their audience, and in doing so, create better art. Since, creativity is nothing without impact.
From the bestselling author of Purple Cow and This is Marketing comes an elegant little book that will inspire artists, writers, and entrepreneurs to stretch and commit to putting their best work out into the world.
Creative work doesn't come with a guarantee. But there is a pattern to who succeeds and who doesn't. And engaging in the consistent practice of its pursuit is the best way forward.
Based on the breakthrough Akimbo workshop pioneered by legendary author Seth Godin, The Practice will help you get unstuck and find the courage to make and share creative work. Godin insists that…
I have for 28 years helped organizations around the world scale their business. I'm a dedicated innovator and thought leader in artificial intelligence and digital commerce. My passion for innovation thrives in exploring how AI can transform businesses and improve lives. I've authored 10 books and shared my insights as a professional speaker to educate, inspire, and motivate others. I love delving into the future of AI and innovation, which drives me to constantly learn and share knowledge. This list reflects the books that have significantly influenced my journey. My life is about pushing forward, always looking for alternatives to understand where those paths might lead us.
Yuval Noah Harari connects the dots between our past and the future, providing insights into how we've shaped and been shaped by innovation.
This book inspired me to think about the broader implications of AI and technology on our species. It fuels my passion for leveraging innovation to make a positive impact on society.
100,000 years ago, at least six human species inhabited the earth. Today there is just one. Us. Homo sapiens. How did our species succeed in the battle for dominance? Why did our foraging ancestors come together to create cities and kingdoms? How did we come to believe in gods, nations and human rights; to trust money, books and laws; and to be enslaved by bureaucracy, timetables and consumerism? And what will our world be like in the millennia to come?
In Sapiens, Dr Yuval Noah Harari spans the whole of human history, from the very first humans to walk the…
My journey into art began as a serendipitous discovery that unfolded through curiosity. As a “can’t-be-tamed” creative, I understand the tug-of-war artists feel – craving to learn skills and create “quality” pieces, while also thumbing the snooze-fest of sticking to one thing. Been there, done that, got the paint-splattered t-shirt. This has ignited a passion for encouraging others to find their own creative voice, as I've navigated the same path while building a multifaceted career in watercolor, gouache, line drawing, urban sketching, brush lettering, and calligraphy…need I go on? The thing is, I will because there is still so much to be explored.
I can't recommend this book highly enough, and here's why: it completely shattered my misconceptions about originality in the creative process. Kleon's candid and approachable narrative made me realize that all art is, in some form, a reinterpretation or recombination of what already exists.
This book came into my life at a pivotal moment, just when I was grappling with the dreaded "impostor syndrome" and the paralyzing belief that everything I created needed to be unprecedented. Kleon's perspective is liberating. He argues that embracing influences and integrating them into your work is not only acceptable but essential for creativity.
When asked to talk to students at Broome Community College in upstate New York in the spring of 2011, Austin Kleon wrote a simple list often things he wished he'd heard when he was their age: 'Steal like an artist; Don't wait until you know who you are to start making things; Write the book you want to read; Use your hands; Side projects are important; Do good work and put it where people can see it; Geography is no longer our master; Be nice (the world is a small town.); Be boring (it's the only way to get work…
I love humans. My clients and colleagues tell me that my profound love for humans is my superpower—that I make people feel safe and seen. I also understand that loving humans isn’t effortless. I wasn’t always in the loving-humans camp. While I was doing a doctorate at Harvard, I studied with the marvelous Robert Kegan, whose theory and methodology helped me see the fullness of the diverse people I got to interview. Ever since, I have been totally enthralled by what makes us unique—and also connected. If you are a human or have to deal with humans, your life will be much improved if you love them more!
This is the most informative look at behavioral economics that also made me laugh out loud—often embarrassing myself on airplanes because I was reading a non-fiction book that made me actually snort with laughter.
Ariely is a profoundly accomplished researcher himself, and he’s interested in all the quirks of humanity—not to explain them away or make us look more rational than we are—but to really expose us to ourselves. I saw myself more clearly and also with more compassion by the time I finished this book and I loved my fellow humans more.
Why do smart people make irrational decisions every day? The answers will surprise you. Predictably Irrational is an intriguing, witty and utterly original look at why we all make illogical decisions.
Why can a 50p aspirin do what a 5p aspirin can't? If an item is "free" it must be a bargain, right? Why is everything relative, even when it shouldn't be? How do our expectations influence our actual opinions and decisions?
In this astounding book, behavioural economist Dan Ariely cuts to the heart of our strange behaviour, demonstrating how irrationality often supplants rational thought and that the reason for…
As both a professor of graphic design and creative director of Fast Company, I’m dedicated to helping others be more creative. At Fast Company, my job is to ensure the visuals for the world’s leading business media brand are consistently innovative. (Yea…no pressure.) Honestly, sometimes it’s tough to be innovative when I’m faced with a squeezed schedule, a towering to-do list, and a bargain basement budget. But, as a marathoner, I’ve learned that if you want to be successful, you need to push through sub-optimal circumstances. That’s where these five books come into play: they all provide relatable stories and insights into achieving success, despite tough odds. Let’s do this.
This book offers real-world examples of how peer feedback is critical to creative success. When I lose myself in the creative process, I rely on trusted collaborators to help dig me out of that hole.
Recognizing this is a universal problem for creatives, Ed Catmull introduces us to The Braintrust, a team at Pixar that provided feedback on movie scripts such as The Incredibles and Wall-E. I believe we all need our own personal Braintrust to be successful.
Part autobiography, part history of Pixar, part business book, Creativity Inc is a stimulating, feel-good, insightful and highly inspirational collection of lessons in creativity and business from the president of Pixar and Disney Animation, Ed Catmull.
'Just might be the best business book ever written.' -- Forbes Magazine 'Great book. Wish I could give it more than 5 Stars' -- ***** Reader review 'Incredibly inspirational' -- ***** Reader review 'Honestly, one of the best books I've read in a long time' -- ***** Reader review 'Read it and read it again, then read it again and then again' -- *****…
I am a passionate learner; passionate, not for knowledge, but for what Anders Ericsson calls “know-how.” I love to learn how to do things– especially writing craft techniques. These fascinate me because every technique and every skill I practice and master makes me better at the real work of writing: communication. In many of today’s writing workshops, aspiring writers are told to focus on themselves and their feelings. This is idiotic: expert writing is not about you; it’s about making things happen in other people—in their intellects and imaginations, in their hearts, even in their bodies. To make that happen, you need skills, skills anyone can learn through dedicated practice.
The work of Anders Ericsson changed my life. In this book, he describes his research into how certain people become really good at what they do. They all use one particular approach to achieving excellence. First, through a teacher, they learn the specific skills they need for their chosen activity. Then, they devote large amounts of time to practicing each skill to the point of mastery. Finally, with more practice, they learn to put all the skills together.
This way of learning is familiar to anyone who’s played a sport or a musical instrument. But it had never been applied to writing. Inspired by Ericsson’s work, that’s what I did, first with my own writing, then in classes I taught, and finally in my book listed above.
Most athletes are not born with any natural advantage.
Three world-class chess players were sisters, whose success was planned by their parents before they were even born.
Anders Ericsson has spent thirty years studying The Special Ones, the geniuses, sports stars and musical prodigies. And his remarkable finding, revealed in Peak, is that their special abilities are acquired through training. The innate 'gift' of talent is a myth. Exceptional individuals are born with just one unique ability, shared by us all - the ability…
I study cultural contagion and how it influences people to help bridge the academic-practitioner gap for companies (from “blue-chip” brands to non-profits) that aim to put ideas in the world that inspire people to take action. When I’m not putting ideas in the world as the Head of Strategy at Wieden+Kennedy New York, I put people in the world as a Clinical Marketing Professor at the Ross School of Business, University of Michigan. My entire career has centered on getting people to move, and I’ve been fortunate enough to work on some of the most notable campaigns in the past years that have created both cultural and commercial impact.
Working in social media marketing and studying the behavior sciences taught me how influence people are on other people.
However, Situations Matter, on the other hand, taught me how influential the environment—both literally and figuratively—is on our behavioral.
As Sommers argues, just as the museum visitor pays little heed to the influence that the frame has on the painting we view, we pay little heed to the context of the environment and its sway on our behavior.
I found that to be so powerful as a reframe of my scholarly work and a broadening of my marketing practice.
An "entertaining and engaging" exploration of the invisible forces influencing your life-and how understanding them can improve everything you do.
The world around you is pulling your strings, shaping your innermost instincts and your most private thoughts. And you don't even realize it.
Every day and in all walks of life, we overlook the enormous power of situations, of context in our lives. That's a mistake, says Sam Sommers in his provocative new book. Just as a museum visitor neglects to notice the frames around paintings, so do people miss the influence of ordinary situations on the way they think…
I study cultural contagion and how it influences people to help bridge the academic-practitioner gap for companies (from “blue-chip” brands to non-profits) that aim to put ideas in the world that inspire people to take action. When I’m not putting ideas in the world as the Head of Strategy at Wieden+Kennedy New York, I put people in the world as a Clinical Marketing Professor at the Ross School of Business, University of Michigan. My entire career has centered on getting people to move, and I’ve been fortunate enough to work on some of the most notable campaigns in the past years that have created both cultural and commercial impact.
We operate in networked collectives—social groups to which we subscribe our identities, like families, teams, congregations, etc.
And these groups operate the way they do not only because of the cultural operating system that governs expectations of the group and its members but also because of how the group is structured.
Social Physics unpacks how the dynamics of these networks dictate the way in which information is disseminated, ideas are adopted, and people decide what they accept and what they reject.
This book helped make the abstract nature of social networks tangible and provided concrete language to help make this idea applicable.
From one of the world’s leading data scientists, a landmark tour of the new science of idea flow, offering revolutionary insights into the mysteries of collective intelligence and social influence
If the Big Data revolution has a presiding genius, it is MIT’s Alex “Sandy” Pentland. Over years of groundbreaking experiments, he has distilled remarkable discoveries significant enough to become the bedrock of a whole new scientific field: social physics. Humans have more in common with bees than we like to admit: We’re social creatures first and foremost. Our most important habits of action—and most basic notions of common sense—are wired…
After 17 years in the advertising industry, I became a professor to teach what I learned in practice. Only then did I start reflecting, researching, and discovering why we were successful in some efforts and not in others. From that perspective, I’ve been crafting new ways to approach marketing that are not based on what worked in the past but on what works now in light of the dramatic changes in the field. Within marketing, I focus on social media strategy, digital marketing, and storytelling.
David Aaker is an American Marketing Association Hall of Fame member and innovator in marketing management and branding through research, teaching, and books.
This book is his insight on brand storytelling with inspiration from his daughter Jennifer Aaker and other’s research on the power of stories. Aaker explains that stories are powerful in communicating strategic messaging. He also explains that in a digital age where content is king, stories are the key to content.
I especially liked his explanation of the types of signature stories and examples of brand signature stories – including the L.L. Bean story in the very beginning.
Stories are orders of magnitude which are more effective than facts at achieving attention, persuading, being remembered, and inspiring involvement. Signature stories-intriguing, authentic, and involving narratives-apply the power of stories to communicate a strategic message. Marketing professionals, coping with the digital revolution and the need to have their strategic message heard internally and externally, are realizing that a digital strategy revolves around content and that content is stories.
Creating Signature Stories shows organizations how to introduce storytelling into their strategic messaging, and guides organizations to find, or even create, signature stories and leverage them over time. With case studies built…
After 17 years in the advertising industry, I became a professor to teach what I learned in practice. Only then did I start reflecting, researching, and discovering why we were successful in some efforts and not in others. From that perspective, I’ve been crafting new ways to approach marketing that are not based on what worked in the past but on what works now in light of the dramatic changes in the field. Within marketing, I focus on social media strategy, digital marketing, and storytelling.
This book is all about brand building and it was integral to my advertising copywriting days.
Mark and Pearson use Jung’s 12 archetypes to classify brands, consumer markets, and consumers. We used their system to help our clients identify brand meaning and archetype and then used that as the basis for establishing relationships with customers.
Knowing the brand archetype helped me know what type of character’s story to tell. Brand and story archetypes become a shortcut to letting an audience and prospective customer know your brand story is about their story.
This book describes a system of meaning management, the first-ever systematic approach to successful brand meaning. 'This book illuminates the most ancient grooves in our mental architecture, which Carol Jung described as "archetypes", and shows how they can be employed to bring meaning and profit to a brand. There is a nascent power here, which, if understood correctly, can bring a rare vitality to a brand or a corporation' - From the Foreward by Alex Kroll former Creative Director, CEO and Chairman of Young & Rubicam. Some brands are so extraordinary that they become larger-than-life, symbolic of entire cultures, and…
