100 books like Contagious

I have been addicted to reverse engineering things since I was a kid. I wrote The Creative Curve to reverse engineer the science of creativity. What could academic research teach us about creativity? If we talked to some of the world’s leading creatives, what would they tell us? My goal is to help readers unlock the part of them (that, as I argue, we all have) that is creative. When I’m not writing, I invest in tech startups that I think will leverage the principles from my book. I live in New York City with my mischievous, but incredibly adorable corgi Maven. 

I’m a lifelong student of philosophy, leadership, and principled living. Having worked with great leaders of today and being an editor-in-chief of a leadership journal (Leader to Leader), I experience how their leadership continues the principles set forth in days long past, and I publish works by authors who are keeping these principles alive in their writing. I am grateful for the opportunity to recommend books that might help others as we grapple with how to be in the world today to create value for all.

I grew up in a family of artists and then went to art school, so I have been thinking visually my entire life. I have always collected random, inspiring books with both words and images. I love being able to pick up a book and read a chapter at a time or flip through it for visual inspiration. I keep some of my favorite books at my bedside just because they give me comfort. There are so many more books I could recommend in the category I have chosen! 

When I was about 8, I remember taking all the money out of my piggy bank, counting it, and carefully putting it back in again. My sister called me Ms. Moneybags. But I wasn’t worried about accumulating money. I was fascinated by money’s pure potential. I could do anything with it! From that early interest in the potential of money, I grew to be an avid reader of financial books–and that led to a surprise career as a money writer. I still love to think about money’s potential and the best ways to allocate that potential, and I love to bring my readers with me on the fascinating journey.

As both a professor of graphic design and creative director of Fast Company, I’m dedicated to helping others be more creative. At Fast Company, my job is to ensure the visuals for the world’s leading business media brand are consistently innovative. (Yea…no pressure.) Honestly, sometimes it’s tough to be innovative when I’m faced with a squeezed schedule, a towering to-do list, and a bargain basement budget. But, as a marathoner, I’ve learned that if you want to be successful, you need to push through sub-optimal circumstances. That’s where these five books come into play: they all provide relatable stories and insights into achieving success, despite tough odds. Let’s do this.

Since I was 8 years old starting my journey to master the skill of playing the piano, my whole life has been devoted to two things: to constantly learn and to master new skills, and to help others achieve things they didn't think they were capable of. My journey has taken me through most if not all types of neurosciences and behavioral sciences, including psychology and psychiatry, to figure out how to manage your mind and body to live a life of learning. The lack of commitment to such a life is one of the reasons why so many people suffer from dissatisfaction and mental health issues.  

I study cultural contagion and how it influences people to help bridge the academic-practitioner gap for companies (from “blue-chip” brands to non-profits) that aim to put ideas in the world that inspire people to take action. When I’m not putting ideas in the world as the Head of Strategy at Wieden+Kennedy New York, I put people in the world as a Clinical Marketing Professor at the Ross School of Business, University of Michigan. My entire career has centered on getting people to move, and I’ve been fortunate enough to work on some of the most notable campaigns in the past years that have created both cultural and commercial impact.

I study cultural contagion and how it influences people to help bridge the academic-practitioner gap for companies (from “blue-chip” brands to non-profits) that aim to put ideas in the world that inspire people to take action. When I’m not putting ideas in the world as the Head of Strategy at Wieden+Kennedy New York, I put people in the world as a Clinical Marketing Professor at the Ross School of Business, University of Michigan. My entire career has centered on getting people to move, and I’ve been fortunate enough to work on some of the most notable campaigns in the past years that have created both cultural and commercial impact.

Both of us grew up in the suburbs, which were honestly kind of boring, especially in the summer—so early on, we turned to books and telling stories to entertain ourselves and others. Susan writes stuff that relies on imagination, fantasy, and creepy stuff—and because she’s kind of immature (what nice people call “a kid at heart”), she also writes a ton of kids’ TV. Laurence’s imagination is more about mysteries and humor—he’s written detective novels and short stories. Writing together is awesome: despite minor differences, we share anxiety, similar senses of humor, and a love of storytelling. In addition to Brain Camp, we wrote the graphic novel City of Spies, as well as the YA dystopian trilogy, Wasteland.

I’ve been drawing and writing ever since I could hold a pencil, and a big inspiration for me to start my lifelong creative journey were graphic novels. So even as an adult, I love to read work from a wide range of genres and age ranges to see what my fellow authors and artists are up to. Especially making my own middle grade graphic novel series, I look up to so many of the authors and artists on this list and chances are you and your kids will too if you pick one of these up!