Why this book?
Predictably Irrational literally changed my life.
It forced me to see the world through lenses I had never previously considered. Each chapter masterfully married rigorous science and illustrious storytelling to explain human behavior in ways that simultaneously felt both familiar and foreign.
With great detail, Ariely unlocks how our behavior consistently runs counter to what we perceive as “logical,” despite the conventional wisdoms about what we do and why we do it.
It was this book that single-handily sparked my curiosity in the behavioral sciences and led me down the path to becoming a practicing academic.
Predictably Irrational: The Hidden Forces That Shape Our Decisions
Why should I read it?
12 authors picked Predictably Irrational as one of their favorite books, and they share why you should read it.
What is this book about?
Why do smart people make irrational decisions every day? The answers will surprise you. Predictably Irrational is an intriguing, witty and utterly original look at why we all make illogical decisions.
Why can a 50p aspirin do what a 5p aspirin can't? If an item is "free" it must be a bargain, right? Why is everything relative, even when it shouldn't be? How do our expectations influence our actual opinions and decisions?
In this astounding book, behavioural economist Dan Ariely cuts to the heart of our strange behaviour, demonstrating how irrationality often supplants rational thought and that the reason for…
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