Situations Matter
Book description
An "entertaining and engaging" exploration of the invisible forces influencing your life-and how understanding them can improve everything you do.
The world around you is pulling your strings, shaping your innermost instincts and your most private thoughts. And you don't even realize it.
Every day and in all walks of…
Why read it?
1 author picked Situations Matter as one of their favorite books. Why do they recommend it?
Working in social media marketing and studying the behavior sciences taught me how influence people are on other people.
However, Situations Matter, on the other hand, taught me how influential the environment—both literally and figuratively—is on our behavioral.
As Sommers argues, just as the museum visitor pays little heed to the influence that the frame has on the painting we view, we pay little heed to the context of the environment and its sway on our behavior.
I found that to be so powerful as a reframe of my scholarly work and a broadening of my marketing practice.
From Marcus' list on helping people get people to take action.
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