100 books like Social Physics

Being “lonely at the top” is often a problem of being stuck inside an infinite loop of cycling voices in your head. I can get insanely maniacal about the little things and have difficulty breaking out of the cycle.

This book came at a time when I was deep in one of those cycles. It was a mind-blowing look into why we are who we are and how homo sapiens systematically took over the planet. It was such an “aha” moment for me that it made all the voices go away, and I could see why and how my life was playing out in this way.

As of 2023, behavioral economics is no longer a surprising new look at old economics principles–but that doesn’t change just how entertaining, surprising, and challenging you will find the experiments detailed in Predictably Irrational. 

In one notable experiment, Dr. Ariely placed six-packs of soft drinks next to plates of cash inside of communal dorm fridges–to prove we tend to be honest about cash but feel no compunction about swiping someone else’s Coke. In another memorable experiment, male volunteers were asked moral questions when they were in a state of arousal–which helped prove that morals are flexible depending on the circumstances. 

Reading this book will make you realize just how often you make decisions–especially financial decisions–that are weird, illogical, and irrational.

Wharton Marketing Professor Jonah Berger has spent decades researching what makes ideas spread and marketing go viral. The best idea and brand story with the right archetype won’t make a difference if it isn’t seen. With today’s fragmented media landscape, you need to know what makes something catch on and drives word-of-mouth to spread your story.

This book outlines 6 characteristics of what makes things catch on with social currency, triggers, emotion, public, practical value, and story. Understanding these factors helped improve my brand stories. Even social media advertising only buys an interruption. It doesn’t guarantee action and spread.

Working in social media marketing and studying the behavior sciences taught me how influence people are on other people.

However, Situations Matter, on the other hand, taught me how influential the environment—both literally and figuratively—is on our behavioral.

As Sommers argues, just as the museum visitor pays little heed to the influence that the frame has on the painting we view, we pay little heed to the context of the environment and its sway on our behavior.

I found that to be so powerful as a reframe of my scholarly work and a broadening of my marketing practice. 

What really attracted to me about this book was Jenny Uglow’s ability to bring the eighteenth century alive in her biographies of five men – Josiah Wedgwood, Mathew Boulton, James Watt, Eramus Darwin, and Joseph Priestley – who met every month near Birmingham when the moon was full (so that they could see their way home).

These men genuinely transformed the world with their discoveries that created and powered the first factories and revolutionized our understanding of the natural and chemical worlds. For some reason I always remember Uglow’s description of Wedgwood, who invented the process for mass producing china, being so scientifically curious that he insisted on sitting up to watch his own leg being amputated.

This book is a wonderful, personal introduction to the English Enlightenment.

I am a big Franklin fan, as anyone knows who has read my own book about him. This is my favorite book about Franklin as an inventor. I love Gene Barretta’s bright, cartoony illustrations and cleverly written text, which juxtaposes familiar modern-day scenes with Franklin’s astonishing array of innovations (he even invented the odometer??) in a rollicking salute to a Founding Father far ahead of his time.  

I love the way it encourages kids and adults alike to dream, imagine, and create. Even when things don’t turn out like we’ve planned, we can pivot and continue to learn.

This book speaks to my own experiences as an author and the need to be resilient and enjoy the process.

There are a lot of critics of the biopharmaceutical industry who belittle the contributions of this industry by accusing it of overselling the value of new medicines, underselling safety, and having numerous conflicts of interest with academic researchers.

This book details the importance of collaborations between doctors and industry for the development of new drugs. For anyone involved in pharmaceutical R&D, it is refreshing to read accounts about successful interactions that lead to breakthroughs.

Rather than look at healthcare as “good guys vs. bad guys,” this book gives great examples of partnerships that result in saving lives.

I was like Rosie growing up. I loved to build with my brother’s Lincoln Logs, Legos, and blocks. I even tried my hand at building a tree “fort” once, quite unsuccessfully.

But unlike Rosie, I was creating for fun with no one around. Rosie, however, was showing her inventions to her uncle and aunt, and they loved them. She had a great imagination. I loved the book’s illustrations of Rosie’s gizmos and gadgets created out of treasures found in the recycling bins.

Even though her inventions often failed, her great, great aunt would exclaim it was a brilliant first flop…a perfect failure. But Rosie never quit. As a teacher I often select this book for a STEM (Science, Technology, Engineering, and Mathematics) read-aloud, since it’s a great example for girls.

Ainissa Ramirez is a scientist and a storyteller, and from page one of this book, I found myself transfixed by her ability to make complex things comprehensible. From the springs that make clocks work and the carbon filaments that help us see to the electrons in glass that now power computers and smartphones, Ramirez taught me how much matter matters in understanding technological developments of the present moment.

My favorite part of the book is her writing style, as she begins each chapter with an inviting anecdote, like how Abraham Lincoln’s body was carried in a funeral rail car made possible by the steel in train tracks.