100 books like Social Physics

I have for 28 years helped organizations around the world scale their business. I'm a dedicated innovator and thought leader in artificial intelligence and digital commerce. My passion for innovation thrives in exploring how AI can transform businesses and improve lives. I've authored 10 books and shared my insights as a professional speaker to educate, inspire, and motivate others. I love delving into the future of AI and innovation, which drives me to constantly learn and share knowledge. This list reflects the books that have significantly influenced my journey. My life is about pushing forward, always looking for alternatives to understand where those paths might lead us.

I love humans. My clients and colleagues tell me that my profound love for humans is my superpower—that I make people feel safe and seen. I also understand that loving humans isn’t effortless. I wasn’t always in the loving-humans camp. While I was doing a doctorate at Harvard, I studied with the marvelous Robert Kegan, whose theory and methodology helped me see the fullness of the diverse people I got to interview. Ever since, I have been totally enthralled by what makes us unique—and also connected. If you are a human or have to deal with humans, your life will be much improved if you love them more!

After 17 years in the advertising industry, I became a professor to teach what I learned in practice. Only then did I start reflecting, researching, and discovering why we were successful in some efforts and not in others. From that perspective, I’ve been crafting new ways to approach marketing that are not based on what worked in the past but on what works now in light of the dramatic changes in the field. Within marketing, I focus on social media strategy, digital marketing, and storytelling.

I study cultural contagion and how it influences people to help bridge the academic-practitioner gap for companies (from “blue-chip” brands to non-profits) that aim to put ideas in the world that inspire people to take action. When I’m not putting ideas in the world as the Head of Strategy at Wieden+Kennedy New York, I put people in the world as a Clinical Marketing Professor at the Ross School of Business, University of Michigan. My entire career has centered on getting people to move, and I’ve been fortunate enough to work on some of the most notable campaigns in the past years that have created both cultural and commercial impact.

As a teacher and writer, I am a passionate believer in the ideals of the Enlightenment. In my understanding of these ideals, they include a belief in reason and honest inquiry in the service of humanity. More and more we need these ideals against bigotry, self-delusion, greed, and cruelty. The books recommended here are among those that helped to inspire me with continued faith in the progress of the human species and our responsibility to help each other and the world we live in.

I am a children’s author best known for digging up fascinating, often funny stories about famous people—and forgotten people who deserve to be famous again. I’ve written about kids who grew up to be great at everything from making movies to inventing a new language. I want readers to know there are lots of different ways to be smart, and that being “good with your hands” also means being good with your mind.

I am the former president of Pfizer Global Research, where I led research groups around the globe in finding new medicines to treat cancer, addiction, AIDS, immunological diseases, and pain. After retiring from Pfizer, I have been closely involved with biotech companies that also are seeking breakthrough drugs. This industry is a crucial part of the healthcare ecosystem, as evidenced by the remarkable response and, ultimately, the crushing of the COVID-19 pandemic. Yet, it is not just underappreciated but is treated with scorn by many. This booklist provides sources from which the reader can gain a full understanding of the value of the biopharmaceutical industry, the challenges it faces, and its importance to the world’s health.

My perspective as a parent, grandparent, and teacher has changed since I’ve read Mindset. I only wish I had heard about this book sooner. After I read Mindset, I felt like I had discovered the secret sauce for learning. As a teacher, I was always searching for new ways to motivate my students. I adopted innovative strategies and new trends that were engaging. As a result, I was named Teacher of the Year in my school district. Because Dweck’s messages about how the brain learns, the value of mistakes, and perseverance are key to improving a child’s achievement, I annually present this topic at both teacher conferences and parent meetings.

As a parent, a former educator, and a children’s museum administrator, my passions have always centered around children and encouraging them to believe in themselves. I wrote my book to empower my own grandchildren with a growth mindset, which, in simple terms, means to believe in our own abilities, accept challenges, learn from our mistakes, and persevere. It is the belief that our abilities and talents are malleable as opposed to the view that we are either good at something or we are not. Adapting a growth mindset has been valuable in my own life, as well – it’s not just for kids. Please take a look at these books to give yourself and the kids in your life a healthy new perspective.

I grew up camping and hiking, and spent my career teaching others about nature. I feel my best in the outdoors. Nature connections thread through my stories, to the point my kids joke my heroines are all geeky me. Well, true…or the geek I wish I was: one with secret magic to protect our earth. Folks know nature needs help, but my volunteer group still runs into roadblocks putting in native plant gardens. While I—and my characters—fight for protecting wild spaces, I appreciate that everyone’s fight is different and my keeper stories are those with determined characters—IRL or on the page—who turn the tables to succeed.