100 books like Social Physics

I'm not sure when I have learned more about humanity than with the books of Yuval Harari.

I recommend this book as it is the first of the series, and I could read it over and over and still not have captured everything that Yuval Harari explores and teaches us.

A great historian who uses history to explore our future, Yuval Harari is one whose books I read every chance I have.

As of 2023, behavioral economics is no longer a surprising new look at old economics principles–but that doesn’t change just how entertaining, surprising, and challenging you will find the experiments detailed in Predictably Irrational. 

In one notable experiment, Dr. Ariely placed six-packs of soft drinks next to plates of cash inside of communal dorm fridges–to prove we tend to be honest about cash but feel no compunction about swiping someone else’s Coke. In another memorable experiment, male volunteers were asked moral questions when they were in a state of arousal–which helped prove that morals are flexible depending on the circumstances. 

Reading this book will make you realize just how often you make decisions–especially financial decisions–that are weird, illogical, and irrational.

Where my scholarly diet provided perspective to help me see the world differently, Contagious provided a means to apply this perspective to the ideas I put in the world.

Jonah Berger’s academic work explores the science of why we share what we share and how ideas catch on.

His book, however, takes a step forward and provides a framework that can be leveraged to help engineer ideas in such a way that practitioners might increase the likelihood of their ideas spreading.

This book helped me communicate what previously felt like intuition and empowered me to do so with a level of rigor that enabled me to solicit buy-in for unconventional ideas.    

Working in social media marketing and studying the behavior sciences taught me how influence people are on other people.

However, Situations Matter, on the other hand, taught me how influential the environment—both literally and figuratively—is on our behavioral.

As Sommers argues, just as the museum visitor pays little heed to the influence that the frame has on the painting we view, we pay little heed to the context of the environment and its sway on our behavior.

I found that to be so powerful as a reframe of my scholarly work and a broadening of my marketing practice. 

What really attracted to me about this book was Jenny Uglow’s ability to bring the eighteenth century alive in her biographies of five men – Josiah Wedgwood, Mathew Boulton, James Watt, Eramus Darwin, and Joseph Priestley – who met every month near Birmingham when the moon was full (so that they could see their way home).

These men genuinely transformed the world with their discoveries that created and powered the first factories and revolutionized our understanding of the natural and chemical worlds. For some reason I always remember Uglow’s description of Wedgwood, who invented the process for mass producing china, being so scientifically curious that he insisted on sitting up to watch his own leg being amputated.

This book is a wonderful, personal introduction to the English Enlightenment.

I am a big Franklin fan, as anyone knows who has read my own book about him. This is my favorite book about Franklin as an inventor. I love Gene Barretta’s bright, cartoony illustrations and cleverly written text, which juxtaposes familiar modern-day scenes with Franklin’s astonishing array of innovations (he even invented the odometer??) in a rollicking salute to a Founding Father far ahead of his time.  

I was like Rosie growing up. I loved to build with my brother’s Lincoln Logs, Legos, and blocks. I even tried my hand at building a tree “fort” once, quite unsuccessfully.

But unlike Rosie, I was creating for fun with no one around. Rosie, however, was showing her inventions to her uncle and aunt, and they loved them. She had a great imagination. I loved the book’s illustrations of Rosie’s gizmos and gadgets created out of treasures found in the recycling bins.

Even though her inventions often failed, her great, great aunt would exclaim it was a brilliant first flop…a perfect failure. But Rosie never quit. As a teacher I often select this book for a STEM (Science, Technology, Engineering, and Mathematics) read-aloud, since it’s a great example for girls.

Ask someone to name inventions or inventors and they’ll probably think of Western culture. But Arabs and Muslims have an amazingly creative history. I loved browsing through this colorful book of facts and pictures, where I learned how Arabs invented algebra, mapped and named the stars, and made all kinds of discoveries in the fields like medicine, architecture, and language. While Europe was in the Dark Ages, Arabs and Muslim civilization flourished, and this book will reinvent how you see history!  

An orphan with no home or money of her own, Katharine is her aunt’s pawn, sent to do all her dirty work. As the story opens in 1852, it’s to undertake the unthinkable—have her child-like Uncle Tulman committed to an asylum. While this novel doesn’t employ ‘magic’, I love Victorian-era stories and this one had numerous intriguing threads: Katharine’s innocent, genius uncle created fantastical mechanical inventions, many characters to root for who didn’t quite ‘fit’ the society’s norms, and a maze of a house with mysterious, suspicious happenings. I could see no way for poor Katharine to save her uncle and his protective community, so the story twists thrilled me.

A fun-filled account of, well, mistakes that worked. I didn’t know, for example, that sandwiches came about when an English earl was too busy gambling to eat his meal and needed to keep one hand free. That potato chips happened when a chef was furious when a customer complained that his fried potatoes weren’t thin enough.

Encouraging for those of us prone to our share of oops!