Here are 100 books that Social Physics fans have personally recommended if you like
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Conformism, religiosity, and tribalism pose an increasingly serious threat to democracy, equality, liberty, and the world order. Many public intellectuals, therefore, argue that we should try to tamp down or eliminate these tendencies. I argue the opposite. Based on decades of collaborative research with psychologists, evolutionary scientists, historians, and archaeologists, I show that the human propensities to copy, believe, and belong are here to stay, and our best hope for the future is to draw on our rich inheritance of biological and cultural evolution to harness and manage these core features of human nature more sustainably, peacefully, and consensually.
What I love about this book is its ambition to tell the history of humankind in a way that attends both to our evolutionary origins over millions of years and our cultural accomplishments over thousands of years–and to consider the implications of both for our present and future. Very few books attempt to do such a thing. All the other books I have listed among my favorites are exceptionally ambitious in other ways, but they only attempt to bring together a part of the human story rather than integrating the whole.
Sapiens helped me to realize that there was an eager audience for bigger-picture books about our evolutionary inheritance and its implications–from the viewpoint of both natural and cultural selection–and spurred me to write my own.
100,000 years ago, at least six human species inhabited the earth. Today there is just one. Us. Homo sapiens. How did our species succeed in the battle for dominance? Why did our foraging ancestors come together to create cities and kingdoms? How did we come to believe in gods, nations and human rights; to trust money, books and laws; and to be enslaved by bureaucracy, timetables and consumerism? And what will our world be like in the millennia to come?
In Sapiens, Dr Yuval Noah Harari spans the whole of human history, from the very first humans to walk the…
I love humans. My clients and colleagues tell me that my profound love for humans is my superpower—that I make people feel safe and seen. I also understand that loving humans isn’t effortless. I wasn’t always in the loving-humans camp. While I was doing a doctorate at Harvard, I studied with the marvelous Robert Kegan, whose theory and methodology helped me see the fullness of the diverse people I got to interview. Ever since, I have been totally enthralled by what makes us unique—and also connected. If you are a human or have to deal with humans, your life will be much improved if you love them more!
This is the most informative look at behavioral economics that also made me laugh out loud—often embarrassing myself on airplanes because I was reading a non-fiction book that made me actually snort with laughter.
Ariely is a profoundly accomplished researcher himself, and he’s interested in all the quirks of humanity—not to explain them away or make us look more rational than we are—but to really expose us to ourselves. I saw myself more clearly and also with more compassion by the time I finished this book and I loved my fellow humans more.
Why do smart people make irrational decisions every day? The answers will surprise you. Predictably Irrational is an intriguing, witty and utterly original look at why we all make illogical decisions.
Why can a 50p aspirin do what a 5p aspirin can't? If an item is "free" it must be a bargain, right? Why is everything relative, even when it shouldn't be? How do our expectations influence our actual opinions and decisions?
In this astounding book, behavioural economist Dan Ariely cuts to the heart of our strange behaviour, demonstrating how irrationality often supplants rational thought and that the reason for…
After 17 years in the advertising industry, I became a professor to teach what I learned in practice. Only then did I start reflecting, researching, and discovering why we were successful in some efforts and not in others. From that perspective, I’ve been crafting new ways to approach marketing that are not based on what worked in the past but on what works now in light of the dramatic changes in the field. Within marketing, I focus on social media strategy, digital marketing, and storytelling.
Wharton Marketing Professor Jonah Berger has spent decades researching what makes ideas spread and marketing go viral. The best idea and brand story with the right archetype won’t make a difference if it isn’t seen. With today’s fragmented media landscape, you need to know what makes something catch on and drives word-of-mouth to spread your story.
This book outlines 6 characteristics of what makes things catch on with social currency, triggers, emotion, public, practical value, and story. Understanding these factors helped improve my brand stories. Even social media advertising only buys an interruption. It doesn’t guarantee action and spread.
Why are some products and ideas talked about more than others? Why do some articles make the most emailed list? Why do some YouTube videos go viral? Word-of-mouth. Whether through face-to-face conversations, emails from friends, or online product reviews, the information and opinions we get from others have a strong impact on our own behaviour. Indeed, word-of-mouth generates more than two times the sales of paid advertising and is the primary factor behind 20-50% of all purchasing decisions.It is between 8.5 and 30 times more effective than traditional media.But want to know the best thing about word-of-mouth? It's available to…
I study cultural contagion and how it influences people to help bridge the academic-practitioner gap for companies (from “blue-chip” brands to non-profits) that aim to put ideas in the world that inspire people to take action. When I’m not putting ideas in the world as the Head of Strategy at Wieden+Kennedy New York, I put people in the world as a Clinical Marketing Professor at the Ross School of Business, University of Michigan. My entire career has centered on getting people to move, and I’ve been fortunate enough to work on some of the most notable campaigns in the past years that have created both cultural and commercial impact.
Working in social media marketing and studying the behavior sciences taught me how influence people are on other people.
However, Situations Matter, on the other hand, taught me how influential the environment—both literally and figuratively—is on our behavioral.
As Sommers argues, just as the museum visitor pays little heed to the influence that the frame has on the painting we view, we pay little heed to the context of the environment and its sway on our behavior.
I found that to be so powerful as a reframe of my scholarly work and a broadening of my marketing practice.
An "entertaining and engaging" exploration of the invisible forces influencing your life-and how understanding them can improve everything you do.
The world around you is pulling your strings, shaping your innermost instincts and your most private thoughts. And you don't even realize it.
Every day and in all walks of life, we overlook the enormous power of situations, of context in our lives. That's a mistake, says Sam Sommers in his provocative new book. Just as a museum visitor neglects to notice the frames around paintings, so do people miss the influence of ordinary situations on the way they think…
As a teacher and writer, I am a passionate believer in the ideals of the Enlightenment. In my understanding of these ideals, they include a belief in reason and honest inquiry in the service of humanity. More and more we need these ideals against bigotry, self-delusion, greed, and cruelty. The books recommended here are among those that helped to inspire me with continued faith in the progress of the human species and our responsibility to help each other and the world we live in.
What really attracted to me about this book was Jenny Uglow’s ability to bring the eighteenth century alive in her biographies of five men – Josiah Wedgwood, Mathew Boulton, James Watt, Eramus Darwin, and Joseph Priestley – who met every month near Birmingham when the moon was full (so that they could see their way home).
These men genuinely transformed the world with their discoveries that created and powered the first factories and revolutionized our understanding of the natural and chemical worlds. For some reason I always remember Uglow’s description of Wedgwood, who invented the process for mass producing china, being so scientifically curious that he insisted on sitting up to watch his own leg being amputated.
This book is a wonderful, personal introduction to the English Enlightenment.
In the 1760s a group of amateur experimenters met and made friends in the English Midlands. Most came from humble families, all lived far from the center of things, but they were young and their optimism was boundless: together they would change the world. Among them were the ambitious toymaker Matthew Boulton and his partner James Watt, of steam-engine fame; the potter Josiah Wedgwood; the larger-than-life Erasmus Darwin, physician, poet, inventor, and theorist of evolution (a forerunner of his grandson Charles). Later came Joseph Priestley, discoverer of oxygen and fighting radical.
My perspective as a parent, grandparent, and teacher has changed since I’ve read Mindset. I only wish I had heard about this book sooner. After I read Mindset, I felt like I had discovered the secret sauce for learning. As a teacher, I was always searching for new ways to motivate my students. I adopted innovative strategies and new trends that were engaging. As a result, I was named Teacher of the Year in my school district. Because Dweck’s messages about how the brain learns, the value of mistakes, and perseverance are key to improving a child’s achievement, I annually present this topic at both teacher conferences and parent meetings.
I was like Rosie growing up. I loved to build with my brother’s Lincoln Logs, Legos, and blocks. I even tried my hand at building a tree “fort” once, quite unsuccessfully.
But unlike Rosie, I was creating for fun with no one around. Rosie, however, was showing her inventions to her uncle and aunt, and they loved them. She had a great imagination. I loved the book’s illustrations of Rosie’s gizmos and gadgets created out of treasures found in the recycling bins.
Even though her inventions often failed, her great, great aunt would exclaim it was a brilliant first flop…a perfect failure. But Rosie never quit. As a teacher I often select this book for a STEM (Science, Technology, Engineering, and Mathematics) read-aloud, since it’s a great example for girls.
From the powerhouse author/illustrator team of Iggy Peck, Architect comes Rosie Revere, Engineer, another charming, witty picture book about pursuing your passion. Rosie may seem quiet during the day, but at night she's a brilliant inventor of gizmos and gadgets who dreams of becoming a great engineer. When her Great, Great Aunt Rose (Rosie the Riveter) comes for a visit and mentions her one unfinished goal--to fly--Rosie sets to work building a contraption to make her aunt's dream come true. Her invention complete, Rosie attempts a test flight--but after a moment, the machine crashes to the ground. Discouraged, Rosie deems…
I am the former president of Pfizer Global Research, where I led research groups around the globe in finding new medicines to treat cancer, addiction, AIDS, immunological diseases, and pain. After retiring from Pfizer, I have been closely involved with biotech companies that also are seeking breakthrough drugs. This industry is a crucial part of the healthcare ecosystem, as evidenced by the remarkable response and, ultimately, the crushing of the COVID-19 pandemic. Yet, it is not just underappreciated but is treated with scorn by many. This booklist provides sources from which the reader can gain a full understanding of the value of the biopharmaceutical industry, the challenges it faces, and its importance to the world’s health.
There are a lot of critics of the biopharmaceutical industry who belittle the contributions of this industry by accusing it of overselling the value of new medicines, underselling safety, and having numerous conflicts of interest with academic researchers.
This book details the importance of collaborations between doctors and industry for the development of new drugs. For anyone involved in pharmaceutical R&D, it is refreshing to read accounts about successful interactions that lead to breakthroughs.
Rather than look at healthcare as “good guys vs. bad guys,” this book gives great examples of partnerships that result in saving lives.
I am a children’s author best known for digging up fascinating, often funny stories about famous people—and forgotten people who deserve to be famous again. I’ve written about kids who grew up to be great at everything from making movies to inventing a new language. I want readers to know there are lots of different ways to be smart, and that being “good with your hands” also means being good with your mind.
I am a big Franklin fan, as anyone knows who has read my own book about him. This is my favorite book about Franklin as an inventor. I love Gene Barretta’s bright, cartoony illustrations and cleverly written text, which juxtaposes familiar modern-day scenes with Franklin’s astonishing array of innovations (he even invented the odometer??) in a rollicking salute to a Founding Father far ahead of his time.
The inventions and inspiration of Benjamin Franklin and how they've stood the test of time
What would you do if you lived in a community without a library, hospital, post office, or fire department? If you were Benjamin Franklin, you'd set up these organizations yourself. Franklin also designed the lightning rod, suggested the idea of daylight savings time, and invented bifocals-all inspired by his common sense and intelligence. In this informative book, Gene Barretta brings Benjamin Franklin's genius to life, deepening our appreciation for one of the most influential figures in American history.
As a parent, a former educator, and a children’s museum administrator, my passions have always centered around children and encouraging them to believe in themselves. I wrote my book to empower my own grandchildren with a growth mindset, which, in simple terms, means to believe in our own abilities, accept challenges, learn from our mistakes, and persevere. It is the belief that our abilities and talents are malleable as opposed to the view that we are either good at something or we are not. Adapting a growth mindset has been valuable in my own life, as well – it’s not just for kids. Please take a look at these books to give yourself and the kids in your life a healthy new perspective.
I love the way it encourages kids and adults alike to dream, imagine, and create. Even when things don’t turn out like we’ve planned, we can pivot and continue to learn.
This book speaks to my own experiences as an author and the need to be resilient and enjoy the process.
Award-winning author and illustrator Ashley Spires has created a charming picture book about an unnamed girl and her very best friend, who happens to be a dog.
The girl has a wonderful idea. “She is going to make the most MAGNIFICENT thing! She knows just how it will look. She knows just how it will work. All she has to do is make it, and she makes things all the time. Easy-peasy!” But making her magnificent thing is anything but easy, and the girl tries and fails, repeatedly. Eventually, the girl gets really, really mad. She is so mad, in…
I’ve always been attracted to picking apart “taken-for-granted” things and wondered how ubiquitous and mundane technologies have become that way. What were they before they were ordinary? When I started researching and writing about push buttons, I discovered that the interfaces right under our fingers have a long and complex history. I loved reading about a time when pushing a button was both a novelty and a danger, and these recommended books similarly reframe familiar technologies as anything but familiar. I hope that these books will add a little bit of strangeness to the every day, just like they did for me!
Ainissa Ramirez is a scientist and a storyteller, and from page one of this book, I found myself transfixed by her ability to make complex things comprehensible. From the springs that make clocks work and the carbon filaments that help us see to the electrons in glass that now power computers and smartphones, Ramirez taught me how much matter matters in understanding technological developments of the present moment.
My favorite part of the book is her writing style, as she begins each chapter with an inviting anecdote, like how Abraham Lincoln’s body was carried in a funeral rail car made possible by the steel in train tracks.
A “timely, informative, and fascinating” study of 8 inventions—and how they shaped our world—with “totally compelling” insights on little-known inventors throughout history (Elizabeth Kolbert, Pulitzer Prize–winning author of The Sixth Extinction)
In The Alchemy of Us, scientist and science writer Ainissa Ramirez examines 8 inventions and reveals how they shaped the human experience:
• Clocks • Steel rails • Copper communication cables • Photographic film • Light bulbs • Hard disks • Scientific labware • Silicon chips
Ramirez tells the stories of the woman who sold time, the inventor who inspired Edison, and the hotheaded undertaker whose invention pointed the…
