Contagious
Book description
Why are some products and ideas talked about more than others? Why do some articles make the most emailed list? Why do some YouTube videos go viral? Word-of-mouth. Whether through face-to-face conversations, emails from friends, or online product reviews, the information and opinions we get from others have a strong…
Why read it?
2 authors picked Contagious as one of their favorite books. Why do they recommend it?
Where my scholarly diet provided perspective to help me see the world differently, Contagious provided a means to apply this perspective to the ideas I put in the world.
Jonah Berger’s academic work explores the science of why we share what we share and how ideas catch on.
His book, however, takes a step forward and provides a framework that can be leveraged to help engineer ideas in such a way that practitioners might increase the likelihood of their ideas spreading.
This book helped me communicate what previously felt like intuition and empowered me to do so with a level…
From Marcus' list on helping people get people to take action.
Creative ideas are nothing without distribution. Social recognition plays an essential role in the creative process, but ideas can’t get recognized without people being exposed to them. Berger’s book provides a manual and framework for how to get your ideas seen, heard, or experienced. He also (successfully) leans on his professorial background to use research to help explain why these tactics work.
From Allen's list on creativity and how to harness it as a skill.
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