Why did I love this book?
Every single word in this book is pure, fluff-free gold that lays out a clear process for creating copy that truly resonates, no matter the format. Eddie also delivers a powerful reminder of how human creativity can elevate writing beyond what AI delivers.
The bite-sized lessons are perfect for fitting into the chaos I face running a business and raising 2 busy kids. I can easily dip back in whenever I need inspiration or a quick refresher. Itās distilled, actionable, and cuts through the noiseāthis book has become my go-to whenever I want to level up my copywriting or have writerās block.
1 author picked Very Good Copy as one of their favorite books, and they share why you should read it.
āThis book gives you more sound, simple copywriting advice per page than anything I have read.āā DRAYTON BIRD, Ogilvy Creative Director. Based on one of the copywriting industryās most unique and celebrated newsletters, VeryGoodCopy distills over a decade of Eddie Shleynerās absorbing writing about creativity, storytelling, and persuasion into 207 remarkably entertaining and absolutely addictive āmicro-lessonsā on:THINKING like a copywriter: 110 lessons on mindset.These principles and concepts will help you think concretely about big things, including creativity, productivity, storytelling, influence, success and failure, research, ideation, AI, ethics, and many other concepts copywriters must understand to do their best work. WRITINGā¦
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