Why am I passionate about this?
Throughout my career, Iāve come across so many everyday people with awesome ideas of life-changing potential for a select group of people. And most of them struggle to reach the people they can most help. This is such an incredible shame! Iām passionate about connecting those entrepreneurs and business owners who have great ideas with the people who will most benefit from their solutions, so both parties win. A big part of that is ensuring their marketing engages their target audience, hence this book list.
K. M.'s book list on marketing to help you truly engage your audience
Why did K. M. love this book?
This book was like a trusted mentor in book form, helping me craft content thatās clear, engaging, and downright effective. Ann strips away the boring writing advice everyone seems to give and delivers practical advice (which aligns with my own copywriting philosophy) with warmth and wit. Itās not just about grammar or structureāitās about connecting with your audience in a way that feels authentic.
What I loved most is how versatile this book is. Whether Iām writing blog posts, website copy, or emails, Iām always using something Ann taught me. Her book is packed with actionable tips and relatable examples, and her conversational tone made it a joy to read. This is another book in my toolkit that I flick through whenever I need inspiration.
7 authors picked Everybody Writes as one of their favorite books, and they share why you should read it.
Finally a go-to guide to creating and publishing the kind of content that will make your business thrive. Everybody Writes is a go-to guide to attracting and retaining customers through stellar online communication, because in our content-driven world, every one of us is, in fact, a writer. If you have a web site, you are a publisher. If you are on social media, you are in marketing. And that means that we are all relying on our words to carry our marketing messages. We are all writers. Yeah, but who cares about writing anymore? In a time-challenged world dominated byā¦