Fans pick 100 books like Made to Stick

By Chip Heath, Dan Heath,

Here are 100 books that Made to Stick fans have personally recommended if you like Made to Stick. Shepherd is a community of 12,000+ authors and super readers sharing their favorite books with the world.

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Book cover of Man’s Search for Meaning

Cory Richards Author Of The Color of Everything: A Journey to Quiet the Chaos Within

From my list on mental health and what keeps us sick.

Why am I passionate about this?

My journey with mental health started young and has colored my life for as long as I can remember. So, I have a fascination with storytelling and time. Time is the container for stories. But for a long time, I didn’t understand the depth of what ‘story’ really is and how much it shapes everything. When I started to write my book and unravel how inseparable the story is from the mental health journey I’d been on, my appetite for writing that could help me understand that connection became and remains voracious. I hope these books are as impactful for you as they have been for me. Enjoy!

Cory's book list on mental health and what keeps us sick

Cory Richards Why did Cory love this book?

I’ve read this book over and over and highlighted something new every time. Somehow, through the lens of Nazi death camps, Frankl validates everyone’s suffering, including my own. I’ve always known that suffering is an inescapable part of the human experience, but this helped me understand that to the brain, it isn’t relative in the ways I always thought.

Furthermore, this book helped me understand that my coping mechanisms inform suffering’s hold on me. Stories are a coping mechanism, and I learned that redirecting my attention and creating my personal narratives around what is meaningful to me rather than the source of pain is key to the cage of suffering. This book changed how I understand the importance of purpose and the power of what I build my stories around. 

By Viktor Frankl,

Why should I read it?

46 authors picked Man’s Search for Meaning as one of their favorite books, and they share why you should read it.

What is this book about?

One of the outstanding classics to emerge from the Holocaust, Man's Search for Meaning is Viktor Frankl's story of his struggle for survival in Auschwitz and other Nazi concentration camps. Today, this remarkable tribute to hope offers us an avenue to finding greater meaning and purpose in our own lives.


Book cover of As a Man Thinketh

Stephen McGarvey Author Of Ignite a Shift: Engaging Minds, Guiding Emotions and Driving Behavior

From my list on the power of ideas and positive thinking.

Why am I passionate about this?

I wasn’t always a reader. Diagnosed with a learning disorder in elementary school, I hated reading and school. Eventually, I discovered my passion for psychology, neurolinguistics, and persuasion and influence, and have now become a lifelong reader! Through my boutique consulting firm Solutions In Mind, my colleagues and I have been coaching executive teams to make the changes required to improve sales, organizational behavior, and communication. In my latest book, Ignite a Shift, I equip readers to think about how they and those around them think, feel and do. With greater awareness you’ll be able to better establish and meet your goals and persuade and influence others to do the same. 

Stephen's book list on the power of ideas and positive thinking

Stephen McGarvey Why did Stephen love this book?

Although this book is more than a century old, I find it just as relevant today as it was when it was first published. As a Man Thinketh offers digestible and easily understood tips to transform the way you look at barriers in life and positively embrace them. Each person holds the key to their own happiness and by dealing with thoughts intelligently and patiently, can help reconstruct life for the better. 

By James Allen,

Why should I read it?

2 authors picked As a Man Thinketh as one of their favorite books, and they share why you should read it.

What is this book about?

THIS little volume (the result of meditation and experience) is not intended as an exhaustive treatise on the much-written-upon subject of the power of thought. It is suggestive rather than explanatory, its object being to stimulate men and women to the discovery and perception of the truth that “They themselves are makers of themselves.” …by virtue of the thoughts, which they choose and encourage; that mind is the master-weaver, both of the inner garment of character and the outer garment of circumstance, and that, as they may have hitherto woven in ignorance and pain they may now weave in enlightenment…


Book cover of Influence: The Psychology of Persuasion

Melina Palmer Author Of What Your Customer Wants and Can't Tell You: Unlocking Consumer Decisions with the Science of Behavioral Economics

From my list on brainy branding that results in buying.

Why am I passionate about this?

The more I learn about the brain, the more I want to dig in and discover more. Why do we procrastinate? Why do people buy things? Why do some people love unlocking these topics weekly on The Brainy Business podcast (where each person on this list has been a guest) and sharing those insights with the world? When it comes to selling and buying in a brainy way, behavioral economics is the best way to get there, and these books are all a great first step into learning what behavioral science is, how the brain really works, and up-leveling your brand. 

Melina's book list on brainy branding that results in buying

Melina Palmer Why did Melina love this book?

No list on behavior, sales, and brand messaging would be complete without including Robert Cialdini on the list. Concepts like social proof, scarcity, and reciprocity are key for getting customers to buy in on your product or service before they even get to the buying moment.

If you are one of the millions of people who has already read Influence, his other book Pre-Suasion is amazing as well and so helpful for brands!

By Robert B. Cialdini,

Why should I read it?

24 authors picked Influence as one of their favorite books, and they share why you should read it.

What is this book about?

The foundational and wildly popular go-to resource for influence and persuasion-a renowned international bestseller, with over 5 million copies sold-now revised adding: new research, new insights, new examples, and online applications.

In the new edition of this highly acclaimed bestseller, Robert Cialdini-New York Times bestselling author of Pre-Suasion and the seminal expert in the fields of influence and persuasion-explains the psychology of why people say yes and how to apply these insights ethically in business and everyday settings. Using memorable stories and relatable examples, Cialdini makes this crucially important subject surprisingly easy. With Cialdini as a guide, you don't have…


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Book cover of Wealth Odyssey: The Essential Road Map for Your Financial Journey Where Is It You Are Really Trying to Go with Money?

Wealth Odyssey By Larry R. Frank Sr., Maxwell Limanowski (editor), Peter Sander (editor)

What are you trying to do with your money?

Few of us take the time to analyze our financial needs and goals to answer that pressing question. In Wealth Odyssey, author Larry R. Frank Sr. uses his extensive financial background to provide a universal road map that will help…

Book cover of Steal Like an Artist: 10 Things Nobody Told You about Being Creative

Peggy Dean Author Of Mindful Sketching: How to Develop a Drawing Practice and Embrace the Art of Imperfection

From my list on creative books for the wildly imperfect artist.

Why am I passionate about this?

My journey into art began as a serendipitous discovery that unfolded through curiosity. As a “can’t-be-tamed” creative, I understand the tug-of-war artists feel – craving to learn skills and create “quality” pieces, while also thumbing the snooze-fest of sticking to one thing. Been there, done that, got the paint-splattered t-shirt. This has ignited a passion for encouraging others to find their own creative voice, as I've navigated the same path while building a multifaceted career in watercolor, gouache, line drawing, urban sketching, brush lettering, and calligraphy…need I go on? The thing is, I will because there is still so much to be explored.

Peggy's book list on creative books for the wildly imperfect artist

Peggy Dean Why did Peggy love this book?

I can't recommend this book highly enough, and here's why: it completely shattered my misconceptions about originality in the creative process. Kleon's candid and approachable narrative made me realize that all art is, in some form, a reinterpretation or recombination of what already exists.

This book came into my life at a pivotal moment, just when I was grappling with the dreaded "impostor syndrome" and the paralyzing belief that everything I created needed to be unprecedented. Kleon's perspective is liberating. He argues that embracing influences and integrating them into your work is not only acceptable but essential for creativity. 

By Austin Kleon,

Why should I read it?

8 authors picked Steal Like an Artist as one of their favorite books, and they share why you should read it.

What is this book about?

When asked to talk to students at Broome Community College in upstate New York in the spring of 2011, Austin Kleon wrote a simple list often things he wished he'd heard when he was their age: 'Steal like an artist; Don't wait until you know who you are to start making things; Write the book you want to read; Use your hands; Side projects are important; Do good work and put it where people can see it; Geography is no longer our master; Be nice (the world is a small town.); Be boring (it's the only way to get work…


Book cover of Good to Great: Why Some Companies Make the Leap and Others Don't

Rusty Komori Author Of Superior: Creating a Superior Culture of Excellence

From my list on building excellence in leadership.

Why am I passionate about this?

I was the Head Coach of the Punahou School Boys Varsity Tennis Team for 22 years, and we were fortunate to win 22 consecutive State Championships. Since retiring as head coach in 2015, I felt compelled to become an author and share my system of coaching excellence which led to this unprecedented winning streak. I know there are distinct differences between great and superior which can be applied to everyone in business, sports, and life. I want to inspire everyone to maximize their potential and have peak performance as a parent, son or daughter, coach or player, leader or team member.

Rusty's book list on building excellence in leadership

Rusty Komori Why did Rusty love this book?

I loved this book because we all want to achieve greatness, and it clearly identifies practices, strategies, and habits that can take a good team and make them great. It’s a reminder for me to be disciplined as a person, control myself with disciplined thoughts, and exhibit disciplined actions.

I like how Jim Collins emphasizes strategic focus, disciplined decision-making, and the importance of sustained excellence for long-term success. His "Hedgehog Concept" is a great reminder for me to reflect on what I’m deeply passionate about, what I can be the best at, and what drives my economic engine.

By Jim Collins,

Why should I read it?

16 authors picked Good to Great as one of their favorite books, and they share why you should read it.

What is this book about?

________________________________
Can a good company become a great one? If so, how?

After a five-year research project, Jim Collins concludes that good to great can and does happen. In this book, he uncovers the underlying variables that enable any type of organisation to make the leap from good to great while other organisations remain only good. Rigorously supported by evidence, his findings are surprising - at times even shocking - to the modern mind.

Good to Great achieves a rare distinction: a management book full of vital ideas that reads as well as a fast-paced novel. It is widely regarded…


Book cover of Think Again: The Power of Knowing What You Don't Know

Rebeccah Ahmed Author Of The Energy of Success: Power Up Your Productivity, Transform Your Habits, and Maximize Workplace Motivation

From my list on trust, change, and cultivating energy.

Why am I passionate about this?

When I was eleven, my then-boyfriend’s father asked me what I would be if I could be anything in the world. I told him I would be an author. Over a decade in HR leadership has deepened my understanding of workplace narratives. On April 10th, 2021, my mentor Bobby passed away, inspiring me to write "The Energy of Success." His wisdom fueled my mission to capture the transformative power of human connections and inclusive leadership in the workplace. This book is a testament to those stories that shaped my HR journey—rooted in empathy, purpose, and creating thriving environments for all.

Rebeccah's book list on trust, change, and cultivating energy

Rebeccah Ahmed Why did Rebeccah love this book?

I loved Adam Grant's book because he is a great storyteller who entices me with tantalizing examples of how to think like a scientist and lead with inquisition. The book not only challenged me to think differently but also shared practical tools to empower me to question my initial reactions or beliefs when presented with opposing opinions or challenges.

Grant does a great job of explaining the complex topic of what being open-minded really means. He made it easy for me to read and digest so I could put his lessons into practice and see immediate results.

By Adam Grant,

Why should I read it?

10 authors picked Think Again as one of their favorite books, and they share why you should read it.

What is this book about?

#1 New York Times Bestseller

"THIS. This is the right book for right now. Yes, learning requires focus. But, unlearning and relearning requires much more-it requires choosing courage over comfort. In Think Again, Adam Grant weaves together research and storytelling to help us build the intellectual and emotional muscle we need to stay curious enough about the world to actually change it. I've never felt so hopeful about what I don't know."
-Brene Brown, Ph.D., #1 New York Times bestselling author of Dare to Lead

The bestselling author of Give and Take and Originals examines the critical art of rethinking:…


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Book cover of Trial, Error, and Success: 10 Insights into Realistic Knowledge, Thinking, and Emotional Intelligence

Trial, Error, and Success By Sima Dimitrijev, PhD, Maryann Karinch,

Everything in nature evolves by trial, error, and success—from fundamental physics, through evolution in biology, to how people learn, think, and decide.

This book presents a way of thinking and realistic knowledge that our formal education shuns. Stepping beyond this ignorance, the book shows how to deal with and even…

Book cover of The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses

Karl Lillrud Author Of AI Your Second Brain: Evolve or Go Extinct

From my list on teach you to embrace the future.

Why am I passionate about this?

I have for 28 years helped organizations around the world scale their business. I'm a dedicated innovator and thought leader in artificial intelligence and digital commerce. My passion for innovation thrives in exploring how AI can transform businesses and improve lives. I've authored 10 books and shared my insights as a professional speaker to educate, inspire, and motivate others. I love delving into the future of AI and innovation, which drives me to constantly learn and share knowledge. This list reflects the books that have significantly influenced my journey. My life is about pushing forward, always looking for alternatives to understand where those paths might lead us.

Karl's book list on teach you to embrace the future

Karl Lillrud Why did Karl love this book?

I love this book because it ads so much valuable advice to entrepreneurship and innovation. Eric Ries introduces a methodology that emphasizes agility, customer feedback, and iterative design.

This book inspired me to embrace rapid experimentation and learning, which is crucial in the fast-paced world of AI. It taught me the value of pivoting and adapting, helping me guide businesses to success amidst uncertainty.

By Eric Ries,

Why should I read it?

8 authors picked The Lean Startup as one of their favorite books, and they share why you should read it.

What is this book about?

THE INTERNATIONAL BESTSELLING SENSATION

'The Lean Startup changes everything.' - Harvard Business Review

----------

Most new businesses fail. But most of those failures are preventable.

The Lean Startup is a new approach to business that's being adopted around the world. It is changing the way companies are built and new products are launched.

Essential reading for any ambitious entrepreneur, The Lean Startup will teach you to identify what your customers really want. You'll learn how to test your vision continuously, adapting and adjusting before it's too late.

With over a million copies sold across the globe, now is your time…


Book cover of Rich Dad Poor Dad

David Pere Author Of The No B.S. Guide to Military Life: How to build wealth, get promoted, and achieve greatness

From my list on service members who want to achieve financial freedom.

Why am I passionate about this?

I joined the U.S. Marine Corps in 2008 and by 2015 I was a Sergeant who had made all the same financial decisions most service members make…tattoos, alcohol, cars, chasing tail, etc., and had a negative net worth to show for it. Then I read Rich Dad Poor Dad and the light came on. I started buying houses, and by 2021 I exited the military as a financially free millionaire and spend my time helping service members and veterans learn how to build wealth. The military is one of the best places to set yourself up for success, and these books will help you get started on that journey!

David's book list on service members who want to achieve financial freedom

David Pere Why did David love this book?

Rich Dad Poor Dad is the book that changed the trajectory of my life forever.

It is a parable that explains the difference between the traditional way of thinking “Go to school, get a good job, work hard, retire” with the entrepreneur mentality, and the concepts of utilizing passive income to replace your job at an earlier age.

I love this book because it takes the normally boring subject of finance and investing and breaks it down in a fun and easy way to learn so that you will actually finish the book and have the ability to experience that light-switch moment! 

Without a doubt this is the most commonly mentioned book that I hear referenced on podcasts as “the book that started it all”.

By Robert T. Kiyosaki,

Why should I read it?

11 authors picked Rich Dad Poor Dad as one of their favorite books, and they share why you should read it.

What is this book about?

It's been nearly 25 years since Robert Kiyosaki's Rich Dad Poor Dad first made waves in the Personal Finance arena.
It has since become the #1 Personal Finance book of all time... translated into dozens of languages and sold around the world.

Rich Dad Poor Dad is Robert's story of growing up with two dads his real father and the father of his best friend, his rich dad and the ways in which both men shaped his thoughts about money and investing. The book explodes the myth that you need to earn a high income to be rich and explains…


Book cover of The E-Myth Revisited

Denise Brinkmeyer Author Of Project Orienteering: A Field Guide For Project Leadership

From my list on servant leaders who get things done.

Why am I passionate about this?

I am the oldest child, and former teacher turned technology innovator. As the only girl, growing up with three brothers gave me the tenacity to overcome limiting beliefs. Information technology has helped me create an environment where I can help a lot of people. At the end of the day, what I love most is helping someone turn an idea into a tangible solution while motivating team members to see the beauty and joy in this type of service.  

Denise's book list on servant leaders who get things done

Denise Brinkmeyer Why did Denise love this book?

I read this book in 2007 as my life was headed toward significant change as a business owner.

Before I became a partner in the business that my husband and I now own, we were tired of working for someone else, tired of fighting to steer the company in the right direction, and tired of feeling exploited as the only people generating significant revenue for the company. We had even explored buying a Smoothie King franchise and walking away from the business where we had invested so much time and energy.

Michael Gerber took us on a journey that helped us understand where we truly were on our adventure and how much we thrived on creating experiences for our customers. While we are not creating franchises for our business, the advice helped us develop systems in the operation, which greatly improved our success.

By Michael E. Gerber,

Why should I read it?

6 authors picked The E-Myth Revisited as one of their favorite books, and they share why you should read it.

What is this book about?

E-Myth \ 'e-,'mith\ n 1: the entrepreneurial myth: the myth that most people who start small businesses are entrepreneurs 2: the fatal assumption that an individual who understands the technical work of a business can successfully run a business that does that technical work Voted #1 business book by Inc. 500 CEOs. An instant classic, this revised and updated edition of the phenomenal bestseller dispels the myths about starting your own business. Small business consultant and author Michael E. Gerber, with sharp insight gained from years of experience, points out how common assumptions, expectations, and even technical expertise can get…


Book cover of Speak, Memory: An Autobiography Revisited

Fergus Craik Author Of Memory

From my list on how your memory works – and why it often doesn't.

Why am I passionate about this?

I’m a cognitive psychologist, originally from Scotland, but I have lived and worked in Canada for the last 50 years, first at the University of Toronto, and then at a research institute in Toronto. My passion has always been to understand the human mind – especially memory – through experimental research. Memory is fundamental to our mental life as humans; to a large extent it defines who we are. It is a complex and fascinating topic, and my career has been devoted to devising experiments and theories to understand it better. In our recent book, Larry Jacoby and I attempt to pass on the excitement of unravelling these fascinating mysteries of memory.

Fergus' book list on how your memory works – and why it often doesn't

Fergus Craik Why did Fergus love this book?

This classic book, unlike others in the list, is not so much about memory, as a collection of the author’s memories of his childhood and early years.

Nabokov was born into a wealthy family in pre-Revolutionary Russia in 1899. His childhood in St. Petersburg and at the family’s country estate are described in loving detail, as are aspects of later years in England, Germany, and France. Nabokov was one of the great writers of the 20th Century, and the memories are recounted in his glowing and evocative prose.

His writing is nostalgic, but also wryly humorous, aware that many aspects of his early life are gone forever. Many of the chapters first appeared as articles in The New Yorker; all are eminently readable. 

By Vladimir Nabokov,

Why should I read it?

4 authors picked Speak, Memory as one of their favorite books, and they share why you should read it.

What is this book about?

An autobiographical volume which recounts the story of Nabokov's first forty years up to his departure from Europe for America at the outset of World War Two. It tells of his emergence as a writer, his early loves and his marriage, and his passions for butterflies and his lost homeland. Written in this writer's characteristically brilliant, mordant style, this book is also a tender record of lost childhood and youth in pre-Revolutionary Russia.


Book cover of Man’s Search for Meaning
Book cover of As a Man Thinketh
Book cover of Influence: The Psychology of Persuasion

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