Since I was young, I was fascinated with how the mind works; how all of our thoughts, feelings, memories, decisions, and actions come out of this lump of flesh in our heads. I studied consciousness, psychology, and neuroscience both at university, and on my own for decades. Once I started working in marketing, for many of the biggest and best brands in the world, I realized that marketers tend to have deep misconceptions and misunderstandings for how the mind actually works. My goal is to bridge the gap between all of the knowledge we have about the brain, and how that could be helpful to brands and marketers.
The work of Dr. Damasio was foundational in building my understanding of how human emotions work, and their role in human actions and decision making. This book explores Damasio’s work in detail, giving a rich understanding of human emotions – and how they are not frivolous things but actually core to how humans act and behave.
In the centuries since Descartes famously proclaimed, 'I think, therefore I am,' science has often overlooked emotions as the source of a person's true being. Even modern neuroscience has tended until recently to concentrate on the cognitive aspects of brain function, disregarding emotions. This attitude began to change with the publication of Descartes' Error. Antonio Damasio challenged traditional ideas about the connection between emotions and rationality. In this wonderfully engaging book, Damasio takes the reader on a journey of scientific discovery through a series of case studies, demonstrating what many of us have long suspected: emotions are not a luxury,…
I started worrying about populism in 2008, when vice-presidential candidate Sarah Palin chastised the elitists, whom she defined as “people who think they’re better than anyone else.” Meanwhile, she thought she was so much better than anyone else that she could serve as backup leader of the world despite the fact that she believed that the political leader of the United Kingdom is the queen. After she lost she vowed, “I’m never going to pretend like I know more than the next person. I’m not going to pretend to be an elitist. In fact, I’m going to fight the elitist.” She was unaware that there is a third option: to study so that you know more than the next person.
If you’ve ever wondered if people today are dumber than people in the past, you should watch Idiocracy. And then read this book. It shows how we’ve devolved into people who look at lists of the best five books and never actually read those books. In 2008, for a column for the L.A. Times, I had her take a quiz from the author of the book How Dumb Are You?: The Great American Stupidity Quiz and she got two wrong. I got 11 wrong. The point is: Read her book instead of mine.
A cultural history of the last forty years, The Age of American Unreasonfocuses on the convergence of social forces—usually treated as separate entities—that has created a perfect storm of anti-rationalism. These include the upsurge of religious fundamentalism, with more political power today than ever before; the failure of public education to create an informed citizenry; and the triumph of video over print culture. Sparing neither the right nor the left, Jacoby asserts that Americans today have embraced a universe of “junk thought” that makes almost no effort to separate fact from opinion.
Though I write, I will always be a LitRPG reader first. I enjoy these stories for their ability to craft interesting magical worlds, their creativity of plot, and their breadth of scope. Some LitRPGs are two-dimensional, which have their place, but each of the stories I’ve listed here are most definitely not. They act as my inspiration, both in how I wish to write and in how I’d like to be more creative overall. My day job is as a technical writer for a software company, and LitRPG stories got me back into reading, forced me to think more creatively, and allowed me to follow my dream of writing my own.
Whenever I think of a ‘typical’ LitRPG, I think of World Tree Online. And I’ll be honest, I dropped it once before picking it back up! Years after my grave mistake, I still point people towards this story because it exemplifies many of the reasons why I love this genre: A thought-provoking world where human emotions take root in both the good and ‘bad’ characters; a story where there are actualconsequences when things go wrong; and a magic system with endless possibilities, driven by creativity and perseverance.
If I haven’t sold you yet, know that the action escalates with each book and the author only got more creative as time went on. This story is one I draw inspiration from often and I hope you check it out.
In 2056, the world’s most powerful AI System, ARKUS, comes online. Created to extend human lifespans, it quickly makes world-changing discoveries in health science. It also develops an advanced VR headset that uses consumable nanomachines to let users experience time faster in virtual worlds.
Two years later, ARKUS releases World-Tree Online, a game where players scale a giant tree with thousands of unique game worlds hanging from the branches. The game’s time-dilation makes it so that one hour of playtime feels like one month to those in-game, allowing humans to virtually extend their lifespans.
I’m a professor of communication and political science who’s been researching and publishing on the effects of political media on democratic health for 25 years. More recently, I’ve been trying to understand the roots of inter-party hostility, the drop in trust in institutions, and the rise in Americans’ belief in breathtakingly false information. My hope is that through this selection of books, you’ll start to understand the synergistic dynamics between America’s complicated history with race, changes in America’s parties, media, and culture, and various social psychological processes, and maybe even start to see a way out of this mess.
I always tell my students that one thing that I love about being a social scientist is that it’s as much art as it is science. Oliver and Wood exemplify the creative side of social psychology as they study how people are intuitionists or rationalists.
My favorite part is the questions that they designed to measure whether people are “magical thinkers,” that is, are they more concerned about symbolic harm than actual harm: “Would you rather stick your hands in a bowl of cockroaches or stab a photo of your family six times?”
I like to think of myself as rational, but there’s no way you could make me stab a photo of my family! I’ll take the cockroaches, thank you…
America is in civic chaos, its politics rife with conspiracy theories and false information. Nationalism and authoritarianism are on the rise, while scientists, universities, and news organizations are viewed with increasing mistrust. Its citizens reject scientific evidence on climate change and vaccinations while embracing myths of impending apocalypse. And then there is Donald Trump, a presidential candidate who won the support of millions of conservative Christians despite having no moral or political convictions. What is going on?
The answer, according to J. Eric Oliver and Thomas J. Wood, can be found in the most important force shaping American politics today:…
I am a storyteller and I conceived The Life of Crime as the ‘life story’ of a fascinating and truly diverse genre. I’ve always been intrigued by the ups and downs of literary lives, and the book explores the rollercoaster careers of writers from across the world. The chapter endnotes contain masses of trivia and information, as well as some original research, that I hope readers will find enjoyable as well as interesting. But The Life ofCrimeisn’t an academic text. It’s a love letter to a genre that I’ve adored for as long as I can remember.
This is a fun book. The late Bob Adey’s passion for locked-room puzzles and his extraordinary breadth of reading shines through. After a discursive history of this type of detective story, he lists over two thousand novels and stories and the ‘impossible crime’ elements within them. A separate section listing all the solutions is not only enlightening but highly entertaining. A recent updated edition by Brian Skupin evidences the enduring appeal of ‘miraculous mysteries.’
My family moved to Italy when I was six, and I attended Italian first grade in a fishing village where I had to rely on reading body language as I didn’t grasp the language for a bit. Fortunately for me, Italians have lots of body language to read so I could navigate the inevitable cliques and power dynamics evident even at the elementary school level. From that experience to being taken to view the Dachau concentration camp a year later, I’ve always been sensitive to how “the other” gets treated—often unfairly—and the role leaders can play for good or evil.
Armed with the latest findings in neurobiology, the author explores how profoundly emotions drive our behavior and “thinking.” Why the air quotes around the word, thinking? The answer is that fMRI brain scan data reveals that most decision-making is basically emotionally driven, intuitive, and super quick, i.e. under a second.
You make hundreds of decisions every day, from what to eat for breakfast to how to influence people, and not one of them could be made without the essential component of emotion. It has long been held that thinking and feeling are separate and opposing forces in our behaviour. But as best-selling author Leonard Mlodinow tells us, extraordinary advances in psychology and neuroscience have proven that emotions are as critical to our well being as thinking.
How can you connect better with others? How can you improve your relationship to frustration, fear, and anxiety? What can you do to live…
I became passionate about this subject when I was at university and I realised that so many revolutions that were conducted in the name of high ideals ended up involving considerable suffering and death on the part of the ordinary people. And not just the ordinary people, but the revolutionaries as well. Why, I wondered, was this the case, and did it mean, as many in the 1960s and 1970s argued, that revolution was ultimately self-defeating? The quest to answer these questions remains on-going, but the books I have suggested have helped me to make some headway towards a resolution.
I love this book because it is a passionate statement about revolution in the middle of the twentieth century by one of the foremost philosophers of our time.
The book is stimulating because of the depth of reasoning and clarity of argument, but also because it continually stimulates me to argue with it. Without doubt, a classic of its genre and one that, while not always easy to read, I found hard to put down.
I wasn’t always a reader. Diagnosed with a learning disorder in elementary school, I hated reading and school. Eventually, I discovered my passion for psychology, neurolinguistics, and persuasion and influence, and have now become a lifelong reader! Through my boutique consulting firm Solutions In Mind, my colleagues and I have been coaching executive teams to make the changes required to improve sales, organizational behavior, and communication. In my latest book,Ignite a Shift, I equip readers to think about how they and those around them think, feel and do. With greater awareness you’ll be able to better establish and meet your goals and persuade and influence others to do the same.
Although this book is more than a century old, I find it just as relevant today as it was when it was first published. As a Man Thinketh offers digestible and easily understood tips to transform the way you look at barriers in life and positively embrace them. Each person holds the key to their own happiness and by dealing with thoughts intelligently and patiently, can help reconstruct life for the better.
THIS little volume (the result of meditation and experience) is not intended as an exhaustive treatise on the much-written-upon subject of the power of thought. It is suggestive rather than explanatory, its object being to stimulate men and women to the discovery and perception of the truth that “They themselves are makers of themselves.” …by virtue of the thoughts, which they choose and encourage; that mind is the master-weaver, both of the inner garment of character and the outer garment of circumstance, and that, as they may have hitherto woven in ignorance and pain they may now weave in enlightenment…
I am Zangba Thomson, a happy, positive, and charismatic human being. I appreciate the simple things in life, and I am content with what I have. I laugh and smile a lot, and people say I am always in a good mood. I love to motivate, encourage, and inspire people to focus on the solution and not the problem; and to be optimistic and cheerful despite difficulties. In a nutshell, I love seeing people succeed. My motto is (P) Positive (E) Energy (A) Always (C) Creates (E) Elevation (PEACE). I hope you enjoy my book recommendations and I wish you the very best on your road to success.
A book I strongly recommend on your success journey is As A Man Thinketh. This 60-page book is short, sweet, and to the point. Your thoughts are things, and you are where you are in life because of how you think. Understanding that profound statement can enable you to weave happiness and prosperity into your life. Also, As A Man Thinketh will show you how to always stay positive and keep successful thoughts flowing in your mind so you can live a prosperous life.
Mark Schroeder is the author of six books and nearly one hundred articles in philosophy, many of them concerned with the role of reasons in metaethics and moral explanations. Three of his articles have been honored by the Philosophers’ Annual as among the ten best philosophy articles published in their year, and one received the APA article prize as the best paper published in all of philosophy in 2008 or 2009. His former Ph.D. students now teach philosophy on five continents.
In this book, Horty uses tools that were originally developed in the fields of artificial intelligence and non-monotonic logic in order to develop an explanatory theory of how reasons compete with one another. The main thing that has led contemporary moral philosophers to be so interested in reasons is that they seem to be able to compete. For example, if on the one hand, you promised your friend to keep a secret, that is a reason that counts against telling anyone else, but if the secret is that they are having an affair with the spouse of another of your friends, that is a reason that counts in favor of telling, and to figure out what you should do, it seems like we have to weigh these reasons together to see which one is more important. But very few ethicists have gotten very far in thinking about the distinctive challenges…
Although the study of reasons plays an important role in both epistemology and moral philosophy, little attention has been devoted to the question of how, exactly, reasons interact to support the actions or conclusions they do. In this book, John F. Horty attempts to answer this question by providing a precise, concrete account of reasons and their interaction, based on the logic of default reasoning. The book begins with an intuitive, accessible introduction to default logic itself, and then argues that this logic can be adapted to serve as a foundation for a concrete theory of reasons. Horty then shows…
