The best books about reason

My family moved to Italy when I was six, and I attended Italian first grade in a fishing village where I had to rely on reading body language as I didn’t grasp the language for a bit. Fortunately for me, Italians have lots of body language to read so I could navigate the inevitable cliques and power dynamics evident even at the elementary school level. From that experience to being taken to view the Dachau concentration camp a year later, I’ve always been sensitive to how “the other” gets treated—often unfairly—and the role leaders can play for good or evil.

Since I was young, I was fascinated with how the mind works; how all of our thoughts, feelings, memories, decisions, and actions come out of this lump of flesh in our heads. I studied consciousness, psychology, and neuroscience both at university, and on my own for decades. Once I started working in marketing, for many of the biggest and best brands in the world, I realized that marketers tend to have deep misconceptions and misunderstandings for how the mind actually works. My goal is to bridge the gap between all of the knowledge we have about the brain, and how that could be helpful to brands and marketers. 

Mark Schroeder is the author of six books and nearly one hundred articles in philosophy, many of them concerned with the role of reasons in metaethics and moral explanations. Three of his articles have been honored by the Philosophers’ Annual as among the ten best philosophy articles published in their year, and one received the APA article prize as the best paper published in all of philosophy in 2008 or 2009. His former Ph.D. students now teach philosophy on five continents.

I started worrying about populism in 2008, when vice-presidential candidate Sarah Palin chastised the elitists, whom she defined as “people who think they’re better than anyone else.” Meanwhile, she thought she was so much better than anyone else that she could serve as backup leader of the world despite the fact that she believed that the political leader of the United Kingdom is the queen. After she lost she vowed, “I’m never going to pretend like I know more than the next person. I’m not going to pretend to be an elitist. In fact, I’m going to fight the elitist.” She was unaware that there is a third option: to study so that you know more than the next person. 

I wasn’t always a reader. Diagnosed with a learning disorder in elementary school, I hated reading and school. Eventually, I discovered my passion for psychology, neurolinguistics, and persuasion and influence, and have now become a lifelong reader! Through my boutique consulting firm Solutions In Mind, my colleagues and I have been coaching executive teams to make the changes required to improve sales, organizational behavior, and communication. In my latest book, Ignite a Shift, I equip readers to think about how they and those around them think, feel and do. With greater awareness you’ll be able to better establish and meet your goals and persuade and influence others to do the same. 

I am Zangba Thomson, a happy, positive, and charismatic human being. I appreciate the simple things in life, and I am content with what I have. I laugh and smile a lot, and people say I am always in a good mood. I love to motivate, encourage, and inspire people to focus on the solution and not the problem; and to be optimistic and cheerful despite difficulties. In a nutshell, I love seeing people succeed. My motto is (P) Positive (E) Energy (A) Always (C) Creates (E) Elevation (PEACE). I hope you enjoy my book recommendations and I wish you the very best on your road to success. 

I am a storyteller and I conceived The Life of Crime as the ‘life story’ of a fascinating and truly diverse genre. I’ve always been intrigued by the ups and downs of literary lives, and the book explores the rollercoaster careers of writers from across the world. The chapter endnotes contain masses of trivia and information, as well as some original research, that I hope readers will find enjoyable as well as interesting. But The Life of Crime isn’t an academic text. It’s a love letter to a genre that I’ve adored for as long as I can remember.  

Though I write, I will always be a LitRPG reader first. I enjoy these stories for their ability to craft interesting magical worlds, their creativity of plot, and their breadth of scope. Some LitRPGs are two-dimensional, which have their place, but each of the stories I’ve listed here are most definitely not. They act as my inspiration, both in how I wish to write and in how I’d like to be more creative overall. My day job is as a technical writer for a software company, and LitRPG stories got me back into reading, forced me to think more creatively, and allowed me to follow my dream of writing my own.