After years of struggling to start my own business, I had a revelation that changed everything for me. The best marketers weren’t marketers—they were resourceful punks, propagandists, cult leaders, and other assorted riff-raff. I began to adopt their tactics, and I started having some success—first as a freelance copywriter and then as a marketing agency owner. Ever since, I’ve been obsessed by the weird psychology we fall into when we’re with other humans and how people can hack that psychology to make others do what they want.
It was during the earliest days of the first Trump campaign, and I was reading this one-hundred-plus-year-old book with one of the first debates playing in the background. It felt like he had used this book as his operating manual (although I'm almost positive he never read it). When I got home, I started telling my friends, "I think this guy could win." They thought I was crazy. The rest was history.
This book is the definition of timeless. Le Bon was remarkably perceptive about what makes groups of people react in certain ways and how leaders can get them to do their bidding.
One of the most influential works of social psychology in history, The Crowd was highly instrumental in creating this field of study by analyzing, in detail, mass behavior. The book had a profound impact not only on Freud but also on such twentieth-century masters of crowd control as Hitler and Mussolini — both of whom may have used its observations as a guide to stirring up popular passions. In the author's words, "The masses have never thirsted after the truth. Whoever can supply them with illusions is easily their master; whoever attempts to destroy their illusions is always their victim."…
Paraphrasing:
A group of picnickers rush to a nearby river to pull struggling kids out. There
are more and more kids coming downstream, almost too many for the group.
Suddenly, while overwhelmed with too many kids, one takes off. “Where are you
going?” “I’m going upstream to tackle the guy who’s throwing all these kids in
the water.”
I
found the concepts in this work to apply to almost all aspects of life,
personal and at work. Who hasn’t had a persistent problem in their life? The
problem with many problems is we tend to get so focused or busy with them that
they never get solved! Or worse, papered over with band-aids.
I
found the Three Barriers discussion insightful. Epiphany: Search upstream for
causes of problems.
New York Times bestselling author Dan Heath asks what happens when we take our thinking upstream and try to prevent problems before they happen.
When we shift our energies upstream, we stop dealing with the symptoms of problems and we start fixing problems.
If we can stop crimes from being committed, we do not need to work to 'solve' crimes. If we can prevent chronic diseases from developing, we do not need to treat these diseases. If we can provide affordable housing, we do not need to provide shelter for the homeless. Looking to business, politics, and society, Dan Heath…
As an experimental social psychologist, who has conducted years of empirical research on bullshitting behavior and bullshit detection, I’ve found compelling evidence that the worst outcomes of bullshit communications are false beliefs and bad decisions. I’m convinced that all of our problems, whether they be personal, interpersonal, professional, or societal are either directly or indirectly linked to mindless bullshit reasoning and communication. I’m just sick and tired of incompetent, bullshit artists who capitalize by repackaging and selling what I and other experimental psychologists do for free. It’s time the masses learn that some of us who actually do the research on the things we write about can actually do it better.
James Alcock is the only social psychologist I know who could write a clear, accessible, and comprehensive volume on the psychology of belief—particularly how our thoughts and feelings, actions and reactions, respond not to the world as it actually is but to the world as we believe it to be. No matter how much you think you know about beliefs, and no matter what you actually believe, any reader will find surprises in Alcock’s treatise, such as why so many people cling to beliefs that are foolish, self-destructive, and wrong, believing them to be wise, self-protective, and right. Belief convinced me that faulty beliefs, arising from misapprehension about the cause of a disease, misperceptions of an enemy’s actions, misreading a lover’s motive, misconceptions about which, if any, gods are real, can lead to irrational, maladaptive, and sometimes deadly actions.
An expert on the psychology of belief examines how our thoughts and feelings, actions and reactions, respond not to the world as it actually is but to the world as we believe it to be.
This book explores the psychology of belief - how beliefs are formed, how they are influenced both by internal factors, such as perception, memory, reason, emotion, and prior beliefs, as well as external factors, such as experience, identification with a group, social pressure, and manipulation. It also reveals how vulnerable beliefs are to error, and how they can be held with great confidence even when…
I have been working in critical thinking since 1987. This work has taken me to many countries in the world, working with both teachers and students, business people and other decision-makers, and it continues to excite me greatly. I always stress that critical thinking shouldn’t be seen as just a set of technical skills, but that it should make a real difference to people. For example, I’ve used it in working with juvenile offenders who had committed violent crimes and was impressed by how it got them to look at their lives in a much more positive way. These books provide a range of ways into and around the subject.
This book provides a very important background to how critical thinking needs to be seen in terms of how it fits with the ancient skills of rhetoric.
The author demonstrates how the skills of argumentation (central to critical thinking) were central to how classical scholars (including Aristotle, Protagoras, Quintilian, and Cicero) saw the huge value in being skilled in rhetoric. For example, the maxim of Protagoras that there are two sides to every question is given (with a worry for us -is there?).
The celebrated discussion between God and Moses in the Midrash is a wonderful example of how one’s position with regard to power and authority cannot trump the quality of an argument (such that Moses wins the day). This is a lively and thrilling ride in critical thinking.
Michael Billig's rhetorical approach has been key to the discursive turn in the social sciences. His witty and original book examines argumentation and its psychological importance in human conduct, and traces the connections between ancient rhetorical ideas and modern social psychology. In a new introduction, he offers further reflections on rhetoric and social psychology, discusses the recent scholarship, and allows some forgotten voices in the history of rhetoric to be heard.
I have read the future studies literature for decades. A few years ago an alumnus suggested that my university should create a course about the future. My dean encouraged me to look into it. On reading Bishop and Hines, Teaching About the Future, I was struck by the maturity of the field, the strength of their program that they describe, and the fact that they bemoan the lack of a book that could introduce newcomers to the field. I decided that I could write such a book, combining the latest research in the field with my own understandings of interdisciplinarity, world history, economics, and political activism.
This is a pleasure to read and full of good ideas.
Most of the book deals with errors in how people make future-oriented decisions, and how we can overcome these errors. Yet the author also has good advice about how we should go about predicting plausible futures. He notes that experts with a flexible worldview make better predictions than those who follow a narrow belief or ideology.
Plenty of books offer useful advice on how to get better at making quick-thinking, intuitive choices. But what about more consequential decisions, the ones that affect our lives for years, or centuries, to come? Our most powerful stories revolve around these kinds of decisions: where to live, whom to marry, what to believe, whether to start a company, how to end a war.
Full of the beautifully crafted storytelling and novel insights that Steven Johnson's fans know to expect, Farsighted draws lessons from cognitive science, social psychology, military strategy, environmental planning, and great works of literature. Everyone thinks we are…
I'm a trained Economist and Harvard Trained Policy Expert. I was part of the Prime Minister's supporting delegation to the World Economic Forum, ASEAN, and APEC Summits in Singapore. I'm the Founder of the Institute on Holistic Wealth and host of the Holistic Wealth podcast. I wrote a viral article entitled "My Husband Died At Age 34. Here Are 40 Life Lessons I Learned From It". I coined the term Holistic Wealth with the publication of the first book on Holistic Wealth. I am the founder of the Holistic Wealth movement and known as the Mother of Holistic Wealth. I've written three books on Holistic Wealth (series).
Mindfulness is a critical part of building resilience and overcoming setbacks. It’s part of the Art of Recovery from disruption that I outlined in my book.
Professor Ellen Langer is now called the “Mother of Mindfulness” for a good reason, her book and over four decades of ground-breaking research has been applied to a wide number of fields, including health, business, aging, social justice, and learning.
I loved her applications of mindfulness throughout the book and this quote on mindfulness: “the more we realize that most of our views of ourselves, of others, and of presumed limits regarding our talents, our health, and our happiness were mindlessly accepted by us at an earlier time in our lives, the more we open up to the realization that these too can change. And all we need do to begin the process is to be mindful.”
In the years since it was first published, this influential book based on the highly innovative findings of social psychologist Dr. Ellen J. Langer and her team of researchers at Harvard made its mark for its unique concept of mindfulness, thoroughly adapted to contemporary life in the West. Langer's theory has been applied to a wide number of fields, including health, business, aging, prejudice, and learning. There is now a new psychological assessment based on her work (called the Langer Mindfulness Scale) as well as an institute in Mexico founded to apply the concepts of mindfulness to health and wellness.…
There are so many different ways of thinking and writing about history. I first noticed this while studying at university, when I saw just how different economic history looked from other kinds of history. I later learned that all kinds of historical writing are forms of literature, only they are rarely recognized as such. I am now a university professor and this is my area of expertise: the overlap between the philosophy of history and economics. The books on this list are great examples of unusual or ‘weird’ works on history that challenge some of our deepest assumptions about what history is and how best to think or write about it.
This book is the most relentlessly pessimistic book I have ever read. It will help you overcome optimism. The volume is comprised mostly of short aphorisms, each with their own title, and I’d say the titles alone are worth the price of entry. But more to the point, there is a fantastic essay in the middle called "Faces of Decadence," which tells the story of history as a story of decay and decline. It’s a familiar refrain, but I think the version that appears here is among the best. Certainly the most stylish.
E. M. Cioran confronts the place of today's world in the context of human history-focusing on such major issues of the twentieth century as human progress, fanaticism, and science-in this nihilistic and witty collection of aphoristic essays concerning the nature of civilization in mid-twentieth-century Europe. Touching upon Man's need to worship, the feebleness of God, the downfall of the Ancient Greeks and the melancholy baseness of all existence, Cioran's pieces are pessimistic in the extreme, but also display a beautiful certainty that renders them delicate, vivid, and memorable. Illuminating and brutally honest, A Short History of Decay dissects Man's decadence…
I’m a cognitive psychologist, originally from Scotland, but I have lived and worked in Canada for the last 50 years, first at the University of Toronto, and then at a research institute in Toronto. My passion has always been to understand the human mind – especially memory – through experimental research. Memory is fundamental to our mental life as humans; to a large extent it defines who we are. It is a complex and fascinating topic, and my career has been devoted to devising experiments and theories to understand it better. In our recent book, Larry Jacoby and I attempt to pass on the excitement of unravelling these fascinating mysteries of memory.
This bestselling book is not so much about your memory as how to implant lasting memories in others.
How is it that some events and pieces of information are amazingly memorable, whereas others are lost as soon as our mental backs are turned? In a series of entertaining real-life examples, the authors propose and illustrate ways in which information can be “made to stick.” These include some obvious ones like getting people’s attention and building on their existing knowledge – stuff they are interested in.
Other factors are less obvious; set up an intriguing puzzle, provide some really unexpected information, especially of an emotional kind, embed the new information in an attention-grabbing story. Of course knowing how to teach effectively also reveals much about how memory works!
Why does fake news stick while the truth goes missing?
Why do disproved urban legends persist? How do you keep letting newspapers and clickbait sites lure you in with their headlines? And why do you remember complicated stories but not complicated facts?
Over ten years of study, Chip and Dan Heath have discovered how we latch on to information hooks. Packed full of case histories and incredible anecdotes, it shows:
- how an Australian scientist convinced the world he'd discovered the cause of stomach ulcers by drinking a glass filled with bacteria
Robert Quinn is a Professor Emeritus at the University of Michigan School of Business. His research and writing focus on purpose, leadership, culture, and change. He has published 18 books on these subjects. He is passionate about speaking and teaching and his recent talk to Google on finding your purpose was viewed by over 18 million people.
Stecher is a scientist who can also communicate ideas effectively. He does a tour of the literature on purpose and translates it into concepts of practical significance. The data suggests that you and I are designed by nature to be people of higher purpose. Until this happens, we are literally throwing our life away.
A pioneer in the field of behavioral science delivers a groundbreaking work that shows how finding your purpose in life leads to better health and overall happiness. Your life is a boat. You need a rudder. But it doesn't matter how much wind is in your sails if you're not steering toward a harbor-an ultimate purpose in your life. While the greatest philosophers have pondered purpose for centuries, today it has been shown to have a concrete impact on our health. Recent studies into Alzheimer's, heart disease, stroke, depression, functional brain imaging, and measurement of DNA repair are shedding new…
I’m a husband, father, writer, and recovering addict – and not necessarily in that order. Early in my marriage, I became a full-blown, low-bottom cocaine addict. While it wasn’t surprising that active addiction nearly led to divorce, my wife and I were baffled and discouraged when my newfound sobriety brought its own existential marital issues. Frustratingly, there was a dearth of resources for couples in recovery, especially compared to the ample support available to recovering addicts. As an avid freelance writer, I decided to add to this sparse genre by sharing our struggles, setbacks, and successes en route to a happy, secure marriage.
What’s a book against language policing and cancel culture doing on a list about post-addiction marriage? Simple: the self-obsessed, oft-offended nonsense permeating universities exemplifies what married couples in recovery must roundly reject.
The book’s co-authors – a social psychologist and a free speech activist – profess three Great Untruths adversely affecting Generation Z:
What doesn’t kill you makes you weaker. This prompts us to avoid narratives challenging our preconceived notions or personal experiences.
Always trust your feelings. Among other problems, unquestionably trusting our feelings leads to taking offense when none is intended.
Life is a battle between good and evil people. This leads to a blame-first mentality that assumes the worst about others.
They may as well have been speaking to married couples attempting to stay together post-recovery.
New York Times Bestseller * Finalist for the 2018 National Book Critics Circle Award in Nonfiction * A New York Times Notable Book * Bloomberg Best Book of 2018
"Their distinctive contribution to the higher-education debate is to meet safetyism on its own, psychological turf . . . Lukianoff and Haidt tell us that safetyism undermines the freedom of inquiry and speech that are indispensable to universities." -Jonathan Marks, Commentary
"The remedies the book outlines should be considered on college campuses, among parents of current and future students, and by anyone longing for a more sane society." -Pittsburgh Post-Gazette
