I’m a cognitive psychologist, originally from Scotland, but I have lived and worked in Canada for the last 50 years, first at the University of Toronto, and then at a research institute in Toronto. My passion has always been to understand the human mind – especially memory – through experimental research. Memory is fundamental to our mental life as humans; to a large extent it defines who we are. It is a complex and fascinating topic, and my career has been devoted to devising experiments and theories to understand it better. In our recent book, Larry Jacoby and I attempt to pass on the excitement of unravelling these fascinating mysteries of memory.
This bestselling book is not so much about your memory as how to implant lasting memories in others.
How is it that some events and pieces of information are amazingly memorable, whereas others are lost as soon as our mental backs are turned? In a series of entertaining real-life examples, the authors propose and illustrate ways in which information can be “made to stick.” These include some obvious ones like getting people’s attention and building on their existing knowledge – stuff they are interested in.
Other factors are less obvious; set up an intriguing puzzle, provide some really unexpected information, especially of an emotional kind, embed the new information in an attention-grabbing story. Of course knowing how to teach effectively also reveals much about how memory works!
Why does fake news stick while the truth goes missing?
Why do disproved urban legends persist? How do you keep letting newspapers and clickbait sites lure you in with their headlines? And why do you remember complicated stories but not complicated facts?
Over ten years of study, Chip and Dan Heath have discovered how we latch on to information hooks. Packed full of case histories and incredible anecdotes, it shows:
- how an Australian scientist convinced the world he'd discovered the cause of stomach ulcers by drinking a glass filled with bacteria
I’m a professor of communication and political science who’s been researching and publishing on the effects of political media on democratic health for 25 years. More recently, I’ve been trying to understand the roots of inter-party hostility, the drop in trust in institutions, and the rise in Americans’ belief in breathtakingly false information. My hope is that through this selection of books, you’ll start to understand the synergistic dynamics between America’s complicated history with race, changes in America’s parties, media, and culture, and various social psychological processes, and maybe even start to see a way out of this mess.
I literally could not have written my book without Mason’s incredible empirical work documented in this book.
Yes, this is an academic book, but Mason is engaging, clear, and masterful in her use of charts and graphs to illustrate what “social sorting” is and what it does. Whenever I explain to people how America’s political parties have come to represent not just different sets of policy positions but two very different types of people, I picture Mason’s charts and graphs in my head!
There are a few books that I cannot put back on my bookshelf because I cite them too often and have decided they just need to stay right on my desk, Lily Mason’s is at the top of this pile.
Political polarization in America is at an all-time high, and the conflict has moved beyond disagreements about matters of policy. For the first time in more than twenty years, research has shown that members of both parties hold strongly unfavorable views of their opponents. This is polarization rooted in social identity, and it is growing. The campaign and election of Donald Trump laid bare this fact of the American electorate, its successful rhetoric of "us versus them" tapping into a powerful current of anger and resentment. With Uncivil Agreement, Lilliana Mason looks at the growing social gulf across racial, religious,…
Kurt Mortensen is an international authority on charisma, negotiation, and influence. Kurt has spent over 20 years researching influence, leadership, sales, persuasive presentations, and he teaches at the university level. Kurt is the author of Persuasion IQ, Laws of Charisma, and the best-selling book Maximum Influence. His books have been translated into 28 languages. He is also the host of the popular podcast Maximize Your Influence. Mortensen teaches that professional success, personal relationships, and leadership all depend on the ability to persuade, influence, and motivate others. The key is to get others to want to do, what you want them to do and like doing it.
Vanessa calls herself a human behavior investigator. She talks about the formula for charisma and how to read people. These critical influence tools help people adapt their ability to bond with people and persuade them how they want to be persuaded. This book gives you the hacks to influence better and faster. I love how she focuses on first impressions. We all know that the first impression is critical to having charisma and connecting with people.
Do you feel awkward at networking events? Do you wonder what your date really thinks of you? Do you wish you could decode people? You need to learn the science of people.
As a human behavior hacker, Vanessa Van Edwards created a research lab to study the hidden forces that drive us. And she’s cracked the code. In Captivate, she shares shortcuts, systems, and secrets for taking charge of your interactions at work, at home, and in any social situation. These aren’t the people skills you learned in school. This is the first comprehensive, science backed, real life manual on…
I have read the future studies literature for decades. A few years ago an alumnus suggested that my university should create a course about the future. My dean encouraged me to look into it. On reading Bishop and Hines, Teaching About the Future, I was struck by the maturity of the field, the strength of their program that they describe, and the fact that they bemoan the lack of a book that could introduce newcomers to the field. I decided that I could write such a book, combining the latest research in the field with my own understandings of interdisciplinarity, world history, economics, and political activism.
This is a pleasure to read and full of good ideas.
Most of the book deals with errors in how people make future-oriented decisions, and how we can overcome these errors. Yet the author also has good advice about how we should go about predicting plausible futures. He notes that experts with a flexible worldview make better predictions than those who follow a narrow belief or ideology.
Plenty of books offer useful advice on how to get better at making quick-thinking, intuitive choices. But what about more consequential decisions, the ones that affect our lives for years, or centuries, to come? Our most powerful stories revolve around these kinds of decisions: where to live, whom to marry, what to believe, whether to start a company, how to end a war.
Full of the beautifully crafted storytelling and novel insights that Steven Johnson's fans know to expect, Farsighted draws lessons from cognitive science, social psychology, military strategy, environmental planning, and great works of literature. Everyone thinks we are…
Resilience - helping people recover their capacities to deal with any adversity, stress, loss or trauma – is the heart of my work as a licensed psychotherapist (25 years) and an international trainer of mental health professionals (more than a decade). Bouncing Back is the book I wanted to be able to hand my clients to help them learn to use the capacities of resilience innate in their brains to develop more effective patterns of response to life crises and catastrophes. No such book was available at the time, so I wrote my own. It has become a tremendous resource for people to learn to how to be more resilient, and to learn that they can learn.
In a charming, reader-friendly style, this book offers ten universal principles for skillful parenting that lead to genuine goodness and happiness in their children. A delight to know it’s possible.
In every spiritual tradition, we find teachings on the virtues and qualities that we most want to pass on to our kids-such as generosity, kindness, honesty, determination, and patience. Today, a growing body of research from neuroscience and social psychology supports these teachings, offering insights into cultivating these virtues in ourselves and in our families. Raising Resilience is a practical guide for parents and educators of children from preschool through adolescence, detailing ten universal principles for happy families and thriving children.
Bridging the latest science with Eastern wisdom to explore ourselves and share with our children, Dr. Christopher Willard offers…
I started worrying about populism in 2008, when vice-presidential candidate Sarah Palin chastised the elitists, whom she defined as “people who think they’re better than anyone else.” Meanwhile, she thought she was so much better than anyone else that she could serve as backup leader of the world despite the fact that she believed that the political leader of the United Kingdom is the queen. After she lost she vowed, “I’m never going to pretend like I know more than the next person. I’m not going to pretend to be an elitist. In fact, I’m going to fight the elitist.” She was unaware that there is a third option: to study so that you know more than the next person.
If you’ve ever wondered if people today are dumber than people in the past, you should watch Idiocracy. And then read this book. It shows how we’ve devolved into people who look at lists of the best five books and never actually read those books. In 2008, for a column for the L.A. Times, I had her take a quiz from the author of the book How Dumb Are You?: The Great American Stupidity Quiz and she got two wrong. I got 11 wrong. The point is: Read her book instead of mine.
A cultural history of the last forty years, The Age of American Unreasonfocuses on the convergence of social forces—usually treated as separate entities—that has created a perfect storm of anti-rationalism. These include the upsurge of religious fundamentalism, with more political power today than ever before; the failure of public education to create an informed citizenry; and the triumph of video over print culture. Sparing neither the right nor the left, Jacoby asserts that Americans today have embraced a universe of “junk thought” that makes almost no effort to separate fact from opinion.
I’m a program host with The Shift Network and have interviewed hundreds of experts on the topics of ancestral healing, mediumship, and the “veil between the worlds.” I was drawn to these topics because of my discoveries of ancestral trauma in my family tree, including an ancient curse and a fiery mine disaster. Eventually, I realized we ALL have generational trauma. Just watch the news—we’re all acting out from inherited trauma, and we need to heal our own stuff in order to heal the global condition. I feel like it’s my life’s work to heal my family’s trauma-based dysfunctions and spread the word to others doing the same work.
Not only do I love Thomas Hübl’s vibe, but I also really appreciate his writing and the way he comprehends the effects of generational trauma. From reading his work, I’m able to see the big picture of humanity and how we must all work together to release global traumas if we’re ever going to get along.
Much of his work focuses on Holocaust victims, survivors, and their families. Even though my family is not directly affected by this horrible chapter in human history, I learned so very much about the dynamics of generational trauma from his work.
What can you do when you carry scars not on your body, but within your soul? And what happens when those spiritual wounds exist not just in you, but in everyone in your life?
Whether or not we have experienced personal trauma, we are all - in very real ways - impacted by the legacy of familial and cultural suffering. Recent research has shown that trauma affects groups just as acutely as it does individuals; it bridges families, generations, communities, and borders. "I believe that unresolved systemic traumas delay the development of the human family, harm the natural world, and…
I’ve been fascinated by UFOs since I was a kid, but it wasn’t until I met a Martian in 2016 that I started writing about them. To be more specific, I stumbled across a bizarre 1926 article about a man in telepathic communication with a Martian named Oomaruru. I then delved deeper into the beliefs about intelligent Martians at that time. It led to my writing The Big Book of Mars, which touched on the UFO phenomena in the 1940s and ‘50s. But knowing there was so much more to explore, I began writing We Are Not Alone, which is now my 8th book.
David Halperin is a Professor Emeritus of Religious Studies at the University of North Carolina, Chapel Hill. And an ex-teenage ufologist.
I spoke with him during my research for my book about possible Biblical references to UFOs and aliens. He offers a scholarly perspective on the subject, which you can read much more about in Intimate Alien. The book also follows his personal journey through the subject matter, which began in his youth, and offers fascinating thoughts and insights on this truly unusual phenomenon.
A voyage of exploration to the outer reaches of our inner lives.
UFOs are a myth, says David J. Halperin-but myths are real. The power and fascination of the UFO has nothing to do with space travel or life on other planets. It's about us, our longings and terrors, and especially the greatest terror of all: the end of our existence. This is a book about UFOs that goes beyond believing in them or debunking them and to a fresh understanding of what they tell us about ourselves as individuals, as a culture, and as a species.
I’m
a physicist who ended up doing their PhD in philosophy, because the “so
what” question for me always was more interesting to answer than
finding out
how the physical world is changing.
Working
as a climate scientist I see how climate change and extreme
weather devastate livelihoods on a daily basis. It makes me very aware I
know nothing, but also that the philosophical and humanist ideas we
build our societies upon are much more important
to solve the climate crisis than physics and technology. One of the
most important ones
is to reclaim freedom and actually allow people to live good lives.
Identity isn’t personal, it is shaped by all sorts of influences, some of them we are very aware of and some of them we have never thought about. To be free means to be aware of all of them.
Appiah shows that while you cannot escape identity, you can pick and choose much more than most people make us believe. There is no inevitability and that is extremely liberating.
As a white woman, it made me see much better how not to equate privilege with guilt only, but responsibility and agency.
Who do you think you are? That's a question bound up in another: What do you think you are? Gender. Religion. Race. Nationality. Class. Culture. Such affiliations give contours to our sense of self, and shape our polarized world. Yet the collective identities they spawn are riddled with contradictions, and cratered with falsehoods.
Kwame Anthony Appiah's The Lies That Bind is an incandescent exploration of the nature and history of the identities that define us. It challenges our assumptions about how identities work. We all know there are conflicts between identities, but Appiah shows how identities are created by conflict.…
A philosophy professor, my central interest has always been something historical: what is going on in this strange modern world we live in? Addressing this required forty years of background work in the natural sciences, history, social sciences, and the variety of contemporary philosophical theories that try to put them all together. In the process, I taught philosophy courses on philosophical topics, social theory, and the sciences, wrote books, and produced video courses, mostly focused on that central interest. The books listed are some of my favorites to read and to teach. They are crucial steps on the journey to understand who we are in this unprecedented modern world.
Best recent book examining human morality from a scientific, psychological point of view.
Darwinians used to think humans had to be selfish and immoral. Contemporary evolution argues the opposite, that humans evolved moral limits on our selfishness in order to live together. Haidt’s is the best book presenting this new evolutionary psychology.
But it goes further to connect those scientific issues with contemporary politics, explaining why people from “red” and “blue” states cannot understand each other: they each embody a short list of human moral values, but different ones. This is a great book for thinking carefully about human morality and contemporary politics. Students love it, and so do I.
'A landmark contribution to humanity's understanding of itself' The New York Times
Why can it sometimes feel as though half the population is living in a different moral universe? Why do ideas such as 'fairness' and 'freedom' mean such different things to different people? Why is it so hard to see things from another viewpoint? Why do we come to blows over politics and religion?
Jonathan Haidt reveals that we often find it hard to get along because our minds are hardwired to be moralistic, judgemental and self-righteous. He explores how morality evolved to enable us to form communities, and…
