Why this book?
This is a book about (social) identity and how our understanding of self is derived from the social groups we are part of.
Two brilliant psychologists, Jay Van Bavel and Dominic Packer, use their own research and insights from social psychology and neuroscience to explain how identity really works and how it influences our thinking and doing every single day.
The book really makes you think about how our social nature impacts on all kinds of decision-making, and it will give you new ideas and insights about power and influence.
The Power of Us: Harnessing Our Shared Identities for Personal and Collective Success
Why should I read it?
1 author picked The Power of Us as one of their favorite books, and they share why you should read it.
What is this book about?
If you're like most people, you probably believe that your identity is stable. But in fact, your identity is constantly changing - often outside your conscious awareness and sometimes even against your wishes - to reflect the interests of the groups of which you're a part. And that fluid identity has a powerful influence over your feelings, beliefs, and behaviours.
In THE POWER OF US, psychologists Packer and Van Bavel integrate their own cutting-edge research in psychology, neuroscience and economics to explain what identity really is and show how to harness its dynamic nature to:
Increase our productivity - Improve…
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