63 books like Rationality for Mortals

By Gerd Gigerenzer,

Here are 63 books that Rationality for Mortals fans have personally recommended if you like Rationality for Mortals. Shepherd is a community of 10,000+ authors and super readers sharing their favorite books with the world.

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Book cover of Influence: The Psychology of Persuasion

Jonquil Lowe Author Of Be Your Own Financial Adviser

From my list on insights for managing your money wisely.

Why am I passionate about this?

I’m an economist who started out in stockbroking. But that felt like an exploitative industry and, looking for a more positive role, I moved to the consumer organisation Which? There, I cut my teeth helping people make the most of their money and then started my own freelance business. Along the way, I’ve worked with many clients (including financial regulators and the Open University where I now also teach), taken some of the exams financial advisers do and written 30 or so books on personal finance. The constant in my work is trying to empower individuals in the face of markets and systems that are often skewed against them.

Jonquil's book list on insights for managing your money wisely

Jonquil Lowe Why did Jonquil love this book?

Cialdini is a social psychologist who set out to explore what makes us comply with requests from strangers.

He did this from the inside by taking jobs where he was trained by various organisations to sell their wares. What makes this book so valuable is that Cialdini not only identifies six key methods of persuasion that are routinely deployed but also offers guidance on how to defend yourself against them. This has huge relevance for personal finance.

As banks and other financial institutions increase their fraud detection systems, criminals increasingly see you, the individual, as the weak link they can exploit to defraud you. Cialdini’s book is a great tool to help you detect and rebuff scammers intent on parting you from your money.

By Robert B. Cialdini,

Why should I read it?

22 authors picked Influence as one of their favorite books, and they share why you should read it.

What is this book about?

The foundational and wildly popular go-to resource for influence and persuasion-a renowned international bestseller, with over 5 million copies sold-now revised adding: new research, new insights, new examples, and online applications.

In the new edition of this highly acclaimed bestseller, Robert Cialdini-New York Times bestselling author of Pre-Suasion and the seminal expert in the fields of influence and persuasion-explains the psychology of why people say yes and how to apply these insights ethically in business and everyday settings. Using memorable stories and relatable examples, Cialdini makes this crucially important subject surprisingly easy. With Cialdini as a guide, you don't have…


Book cover of Predictably Irrational: The Hidden Forces That Shape Our Decisions

Emily Guy Birken Author Of Making Social Security Work for You: Advice, Strategies, and Timelines That Can Maximize Your Benefits

From my list on changing the way you look at money.

Why am I passionate about this?

When I was about 8, I remember taking all the money out of my piggy bank, counting it, and carefully putting it back in again. My sister called me Ms. Moneybags. But I wasn’t worried about accumulating money. I was fascinated by money’s pure potential. I could do anything with it! From that early interest in the potential of money, I grew to be an avid reader of financial books–and that led to a surprise career as a money writer. I still love to think about money’s potential and the best ways to allocate that potential, and I love to bring my readers with me on the fascinating journey.

Emily's book list on changing the way you look at money

Emily Guy Birken Why did Emily love this book?

As of 2023, behavioral economics is no longer a surprising new look at old economics principles–but that doesn’t change just how entertaining, surprising, and challenging you will find the experiments detailed in Predictably Irrational. 

In one notable experiment, Dr. Ariely placed six-packs of soft drinks next to plates of cash inside of communal dorm fridges–to prove we tend to be honest about cash but feel no compunction about swiping someone else’s Coke. In another memorable experiment, male volunteers were asked moral questions when they were in a state of arousal–which helped prove that morals are flexible depending on the circumstances. 

Reading this book will make you realize just how often you make decisions–especially financial decisions–that are weird, illogical, and irrational.

By Dan Ariely,

Why should I read it?

13 authors picked Predictably Irrational as one of their favorite books, and they share why you should read it.

What is this book about?

Why do smart people make irrational decisions every day? The answers will surprise you. Predictably Irrational is an intriguing, witty and utterly original look at why we all make illogical decisions.

Why can a 50p aspirin do what a 5p aspirin can't? If an item is "free" it must be a bargain, right? Why is everything relative, even when it shouldn't be? How do our expectations influence our actual opinions and decisions?

In this astounding book, behavioural economist Dan Ariely cuts to the heart of our strange behaviour, demonstrating how irrationality often supplants rational thought and that the reason for…


Book cover of A Treatise of Human Nature

Steven Pinker Author Of Rationality: What It Is, Why It Seems Scarce, Why It Matters

From my list on rationality and why it matters.

Why am I passionate about this?

I’m a Harvard professor of psychology and a cognitive scientist who’s interested in all aspects of language, mind, and human nature. I grew up in Montreal, but have lived most of my adult life in the Boston area, bouncing back and forth between Harvard and MIT except for stints in California as a professor at Stanford and sabbatical visitor in Santa Barbara and now, Berkeley. I alternate between books on language (how it works, what it reveals about human nature, what makes for clear and stylish writing) and books on the human mind and human condition (how the mind works, why violence has declined, how progress can take place).

Steven's book list on rationality and why it matters

Steven Pinker Why did Steven love this book?

When I wrote Rationality, I mentioned Hume 32 times. He didn’t think of everything, but he explained an astonishing range of topics related to rationality, including causation versus correlation, is versus ought, and individual versus collective self-interest.

His follow-up, An Enquiry Concerning Human Understanding, explained why we shouldn’t believe in miracles. He explored all of these topics with clarity and wit, putting modern academic writing to shame.

By David Hume,

Why should I read it?

2 authors picked A Treatise of Human Nature as one of their favorite books, and they share why you should read it.

What is this book about?

"One of the greatest of all philosophical works, covering knowledge, imagination, emotion, morality, and justice." — Baroness Warnock, The List
Published in the mid-18th century and received with indifference (it "fell dead-born from the press," noted the author), David Hume's comprehensive three-volume A Treatise of Human Nature has withstood the test of time and has had enormous impact on subsequent philosophical thought. Hume — whom Kant famously credited with having "interrupted my dogmatic slumber and gave my investigations in the field of speculative philosophy a quite new direction" — intended this work as an observationally grounded study of human nature.…


Book cover of Rational Choice in an Uncertain World: The Psychology of Judgment and Decision Making

Steven Pinker Author Of Rationality: What It Is, Why It Seems Scarce, Why It Matters

From my list on rationality and why it matters.

Why am I passionate about this?

I’m a Harvard professor of psychology and a cognitive scientist who’s interested in all aspects of language, mind, and human nature. I grew up in Montreal, but have lived most of my adult life in the Boston area, bouncing back and forth between Harvard and MIT except for stints in California as a professor at Stanford and sabbatical visitor in Santa Barbara and now, Berkeley. I alternate between books on language (how it works, what it reveals about human nature, what makes for clear and stylish writing) and books on the human mind and human condition (how the mind works, why violence has declined, how progress can take place).

Steven's book list on rationality and why it matters

Steven Pinker Why did Steven love this book?

This is technically a textbook and isn’t marketed as a book you bring to the beach. But sometimes, it’s more satisfying to have the big ideas on a topic patiently explained to you in an orderly fashion than to try to pick them up from stories and arguments.

This paperback, coauthored by one of my graduate school teachers (Hastie), explains the famous discoveries by Amos Tversky and Daniel Kahneman on biases in human reasoning, which Kahneman presented in his bestseller Thinking, Fast and Slow (too obvious for me to include on my list). It also explains lesser-known but still fascinating discoveries and has helpful appendices for those of us who forget some of the basics of probability theory.

By Reid Hastie, Robyn M. Dawes,

Why should I read it?

1 author picked Rational Choice in an Uncertain World as one of their favorite books, and they share why you should read it.

What is this book about?

In the Second Edition of Rational Choice in an Uncertain World the authors compare the basic principles of rationality with actual behaviour in making decisions. They describe theories and research findings from the field of judgment and decision making in a non-technical manner, using anecdotes as a teaching device. Intended as an introductory textbook for advanced undergraduate and graduate students, the material not only is of scholarly interest but is practical as well.

The Second Edition includes:

- more coverage on the role of emotions, happiness, and general well-being in decisions

- a summary of the new research on the…


Book cover of The Constitution of Knowledge: A Defense of Truth

Tom Wheeler Author Of From Gutenberg to Google: The History of Our Future

From my list on today’s roadmap to tomorrow.

Why am I passionate about this?

I have been fortunate to have spent the last 40 years of my professional life dealing with new networks and new technology. From the early days of cable television and mobile communications to the development of digital video and the transmission of data over cable lines and satellite. It was a career topped off with the privilege of being the Chairman of the Federal Communications Commission (FCC) with regulatory responsibly for approximately 1/6th of the American economy (on which the other 5/6s depended). 

Tom's book list on today’s roadmap to tomorrow

Tom Wheeler Why did Tom love this book?

At a time when new technology has delivered us to a world of misinformation, disinformation, and malinformation, we have lost our shared understanding of just what facts and truth are.

Jonathan Rauch helps us recall the importance of facts and truth to the liberal democratic process. He challenges us to reinstate knowledge and truth. 

By Jonathan Rauch,

Why should I read it?

2 authors picked The Constitution of Knowledge as one of their favorite books, and they share why you should read it.

What is this book about?

Arming Americans to defend the truth from today's war on facts.

Disinformation. Trolling. Conspiracies. Social media pile-ons. Campus intolerance. On the surface, these recent additions to our daily vocabulary appear to have little in common. But together, they are driving an epistemic crisis: a multi-front challenge to America's ability to distinguish fact from fiction and elevate truth above falsehood.

In 2016 Russian trolls and bots nearly drowned the truth in a flood of fake news and conspiracy theories, and Donald Trump and his troll armies continued to do the same. Social media companies struggled to keep up with a flood…


Book cover of The Bias That Divides Us: The Science and Politics of Myside Thinking

Steven Pinker Author Of Rationality: What It Is, Why It Seems Scarce, Why It Matters

From my list on rationality and why it matters.

Why am I passionate about this?

I’m a Harvard professor of psychology and a cognitive scientist who’s interested in all aspects of language, mind, and human nature. I grew up in Montreal, but have lived most of my adult life in the Boston area, bouncing back and forth between Harvard and MIT except for stints in California as a professor at Stanford and sabbatical visitor in Santa Barbara and now, Berkeley. I alternate between books on language (how it works, what it reveals about human nature, what makes for clear and stylish writing) and books on the human mind and human condition (how the mind works, why violence has declined, how progress can take place).

Steven's book list on rationality and why it matters

Steven Pinker Why did Steven love this book?

Stanovich is a cognitive psychologist who showed that rationality is related, but not identical, to intelligence.

In this timely book, he shows that smart people, and everyone else, are victims of a powerful bias to show that our own tribe is virtuous and wise and knowledgeable and the other tribe is evil and stupid and ignorant. Needless to say, it explains a lot about our current moment.

By Keith E. Stanovich,

Why should I read it?

1 author picked The Bias That Divides Us as one of their favorite books, and they share why you should read it.

What is this book about?

Why we don't live in a post-truth society but rather a myside society: what science tells us about the bias that poisons our politics.

In The Bias That Divides Us, psychologist Keith Stanovich argues provocatively that we don't live in a post-truth society, as has been claimed, but rather a myside society. Our problem is not that we are unable to value and respect truth and facts, but that we are unable to agree on commonly accepted truth and facts. We believe that our side knows the truth. Post-truth? That describes the other side. The inevitable result is political polarization.…


Book cover of The Power of Us: Harnessing Our Shared Identities for Personal and Collective Success

Helge Thorbjørnsen Author Of More Numbers Every Day: How Data, Stats, and Figures Control Our Lives and How to Set Ourselves Free

From my list on who and what influences our thoughts and behavior.

Why am I passionate about this?

I’ve always been fascinated and intrigued by human behavior and decision-making. What influences our thoughts and behavior and why? In hindsight, I probably should have majored in psychology instead of business, but as a business school professor I still get to investigate all the little quirks and biases of the human mind. I live in Bergen, Norway and devote much of my time researching and teaching consumer psychology and decision-making. I hope you find some inspiration in this list of brilliant books!   

Helge's book list on who and what influences our thoughts and behavior

Helge Thorbjørnsen Why did Helge love this book?

This is a book about (social) identity and how our understanding of self is derived from the social groups we are part of.

Two brilliant psychologists, Jay Van Bavel and Dominic Packer, use their own research and insights from social psychology and neuroscience to explain how identity really works and how it influences our thinking and doing every single day.

The book really makes you think about how our social nature impacts on all kinds of decision-making, and it will give you new ideas and insights about power and influence. 

By Jay Van Bavel, Dominic J. Packer,

Why should I read it?

1 author picked The Power of Us as one of their favorite books, and they share why you should read it.

What is this book about?

If you're like most people, you probably believe that your identity is stable. But in fact, your identity is constantly changing - often outside your conscious awareness and sometimes even against your wishes - to reflect the interests of the groups of which you're a part. And that fluid identity has a powerful influence over your feelings, beliefs, and behaviours.

In THE POWER OF US, psychologists Packer and Van Bavel integrate their own cutting-edge research in psychology, neuroscience and economics to explain what identity really is and show how to harness its dynamic nature to:

Increase our productivity - Improve…


Book cover of Foolproof: Why Misinformation Infects Our Minds and How to Build Immunity

Helge Thorbjørnsen Author Of More Numbers Every Day: How Data, Stats, and Figures Control Our Lives and How to Set Ourselves Free

From my list on who and what influences our thoughts and behavior.

Why am I passionate about this?

I’ve always been fascinated and intrigued by human behavior and decision-making. What influences our thoughts and behavior and why? In hindsight, I probably should have majored in psychology instead of business, but as a business school professor I still get to investigate all the little quirks and biases of the human mind. I live in Bergen, Norway and devote much of my time researching and teaching consumer psychology and decision-making. I hope you find some inspiration in this list of brilliant books!   

Helge's book list on who and what influences our thoughts and behavior

Helge Thorbjørnsen Why did Helge love this book?

Misinformation, fake news, and conspiracy theories influence our minds, polarize societies and decrease trust.

The topic of this book is obviously very timely and highly relevant. In particular on social media, online conspiracies and misinformation spread like wildfire.

Foolproof explains the origins and mechanisms of misinformation in a clear manner and provides concrete strategies to overcome it. I think the ‘virus’-metaphor works well (“misinformation infects our minds”), and the book constitute a pretty good vaccine.

All in all, a well-written examination on how and why our brains entertain misinformation.   

By Sander van der Linden,

Why should I read it?

1 author picked Foolproof as one of their favorite books, and they share why you should read it.

What is this book about?

From fake news to conspiracy theories, from inflammatory memes to misleading headlines, misinformation has swiftly become the defining problem of our era. The crisis threatens the integrity of our democracies, our ability to cultivate trusting relationships, even our physical and psychological well-being-yet most attempts to combat it have proven insufficient. In Foolproof, one of the world's leading experts on misinformation lays out a crucial new paradigm for understanding and defending ourselves against the worldwide infodemic.

With remarkable clarity, Sander van der Linden explains why our brains are so vulnerable to misinformation, how it spreads across social networks, and what we…


Book cover of Magic of Thinking Big

Stephen Key Author Of One Simple Idea: Turn Your Dreams Into a Licensing Goldmine While Letting Others Do the Work

From my list on for inventors with big ideas.

Why am I passionate about this?

The traditional way of commercializing an invention — patenting, prototyping, then marketing it — doesn’t work very well and never has. When I found an easier way to share my creativity with the world, it changed my life, because the feeling you get when you hold something in your hand that you first imagined in your head is second to none. My 10-step process breaks down barriers so that everyone who has an idea — young or old, rich or poor — can get in the game of bringing it to market. I’ve published 5 books, 1,000 articles, and more than 700 videos to help others take advantage of the power of open innovation.

Stephen's book list on for inventors with big ideas

Stephen Key Why did Stephen love this book?

Being a creative person is a journey, that’s for sure, and not an easy one. It’s tough and it takes courage, but you can get there. Along the way, how do you prevent yourself from getting discouraged, especially when you’re focused on bringing a big idea to life? Reading this timeless book on the importance of mindset never fails to motivate me. Follow its advice, and you will be able to climb the highest of mountains and pick yourself back up when you get knocked down. A must-read for inventors, entrepreneurs, and anyone with an idea.

By David M. Schwartz,

Why should I read it?

1 author picked Magic of Thinking Big as one of their favorite books, and they share why you should read it.

What is this book about?

More than 6 million readers around the world have improved their lives by reading The Magic of Thinking Big.

First published in 1959, David J Schwartz's classic teachings are as powerful today as they were then. Practical, empowering and hugely engaging, this book will not only inspire you, it will give you the tools to change your life for the better - starting from now. His step-by-step approach will show you how to:

- Defeat disbelief and the negative power it creates
- Make your mind produce positive thoughts
- Plan a concrete success-building programme
- Do more and do…


Book cover of Is the Internet Changing the Way You Think? The Net's Impact on Our Minds and Future

Luc de Brabandere Author Of Be Logical, Be Creative, Be Critical: the Art of Thinking in a Digital World

From my list on how using computers influences the way we think.

Why am I passionate about this?

During my life, I’ve been told that I was not a true engineer, not a true banker, not a true CEO, not a true entrepreneur, not a true teacher… But one day an executive told me: “I want to work with you because you’re not a true consultant.” I then realized it is was a privilege not to be a true something! I like to call myself a corporate philosopher. Fellow of the BCG Henderson Institute, and co-founder of Cartoonbase, I split my time between the worlds of academia and business. I have published several other books on various subjects such as language, mathematics, humor, or fallacies.

Luc's book list on how using computers influences the way we think

Luc de Brabandere Why did Luc love this book?

John Brockman has composed 150 short essays on the dominant question of our time, how is the Internet changing the way you think? This sparked the basis of my book. 

From pessimistic to optimistic views, the experts bring together different perspectives in different fields.

Too early to tell? Is our thinking becoming more shallow? Some say the web is a work of genius and the greatest achievement of the human race.

By John Brockman,

Why should I read it?

1 author picked Is the Internet Changing the Way You Think? The Net's Impact on Our Minds and Future as one of their favorite books, and they share why you should read it.

What is this book about?

Steven Pinker, Richard Dawkins, Chris Anderson, Nassim Taleb, and nearly 150 other intellectual rock stars reveal how the internet is changing our minds, culture, and future, in John Brockman’s latest compendium from Harper Perennial and Edge.org.


5 book lists we think you will like!

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