Fans pick 100 books like Rational Choice in an Uncertain World

By Reid Hastie, Robyn M. Dawes,

Here are 100 books that Rational Choice in an Uncertain World fans have personally recommended if you like Rational Choice in an Uncertain World. Shepherd is a community of 12,000+ authors and super readers sharing their favorite books with the world.

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Book cover of A Treatise of Human Nature

Steven Pinker Author Of Rationality: What It Is, Why It Seems Scarce, Why It Matters

From my list on rationality and why it matters.

Why am I passionate about this?

I’m a Harvard professor of psychology and a cognitive scientist who’s interested in all aspects of language, mind, and human nature. I grew up in Montreal, but have lived most of my adult life in the Boston area, bouncing back and forth between Harvard and MIT except for stints in California as a professor at Stanford and sabbatical visitor in Santa Barbara and now, Berkeley. I alternate between books on language (how it works, what it reveals about human nature, what makes for clear and stylish writing) and books on the human mind and human condition (how the mind works, why violence has declined, how progress can take place).

Steven's book list on rationality and why it matters

Steven Pinker Why did Steven love this book?

When I wrote Rationality, I mentioned Hume 32 times. He didn’t think of everything, but he explained an astonishing range of topics related to rationality, including causation versus correlation, is versus ought, and individual versus collective self-interest.

His follow-up, An Enquiry Concerning Human Understanding, explained why we shouldn’t believe in miracles. He explored all of these topics with clarity and wit, putting modern academic writing to shame.

By David Hume,

Why should I read it?

2 authors picked A Treatise of Human Nature as one of their favorite books, and they share why you should read it.

What is this book about?

"One of the greatest of all philosophical works, covering knowledge, imagination, emotion, morality, and justice." — Baroness Warnock, The List
Published in the mid-18th century and received with indifference (it "fell dead-born from the press," noted the author), David Hume's comprehensive three-volume A Treatise of Human Nature has withstood the test of time and has had enormous impact on subsequent philosophical thought. Hume — whom Kant famously credited with having "interrupted my dogmatic slumber and gave my investigations in the field of speculative philosophy a quite new direction" — intended this work as an observationally grounded study of human nature.…


Book cover of The Constitution of Knowledge: A Defense of Truth

Tom Wheeler Author Of From Gutenberg to Google: The History of Our Future

From my list on today’s roadmap to tomorrow.

Why am I passionate about this?

I have been fortunate to have spent the last 40 years of my professional life dealing with new networks and new technology. From the early days of cable television and mobile communications to the development of digital video and the transmission of data over cable lines and satellite. It was a career topped off with the privilege of being the Chairman of the Federal Communications Commission (FCC) with regulatory responsibly for approximately 1/6th of the American economy (on which the other 5/6s depended). 

Tom's book list on today’s roadmap to tomorrow

Tom Wheeler Why did Tom love this book?

At a time when new technology has delivered us to a world of misinformation, disinformation, and malinformation, we have lost our shared understanding of just what facts and truth are.

Jonathan Rauch helps us recall the importance of facts and truth to the liberal democratic process. He challenges us to reinstate knowledge and truth. 

By Jonathan Rauch,

Why should I read it?

2 authors picked The Constitution of Knowledge as one of their favorite books, and they share why you should read it.

What is this book about?

Arming Americans to defend the truth from today's war on facts.

Disinformation. Trolling. Conspiracies. Social media pile-ons. Campus intolerance. On the surface, these recent additions to our daily vocabulary appear to have little in common. But together, they are driving an epistemic crisis: a multi-front challenge to America's ability to distinguish fact from fiction and elevate truth above falsehood.

In 2016 Russian trolls and bots nearly drowned the truth in a flood of fake news and conspiracy theories, and Donald Trump and his troll armies continued to do the same. Social media companies struggled to keep up with a flood…


Book cover of Rationality for Mortals: How People Cope with Uncertainty

Helge Thorbjørnsen Author Of More Numbers Every Day: How Data, Stats, and Figures Control Our Lives and How to Set Ourselves Free

From my list on who and what influences our thoughts and behavior.

Why am I passionate about this?

I’ve always been fascinated and intrigued by human behavior and decision-making. What influences our thoughts and behavior and why? In hindsight, I probably should have majored in psychology instead of business, but as a business school professor I still get to investigate all the little quirks and biases of the human mind. I live in Bergen, Norway and devote much of my time researching and teaching consumer psychology and decision-making. I hope you find some inspiration in this list of brilliant books!   

Helge's book list on who and what influences our thoughts and behavior

Helge Thorbjørnsen Why did Helge love this book?

Ok: This is not an easy read like the other books I’ve recommended.

In fact, some parts of it require quite a lot of the reader. But it is a very smart and novel book on human reasoning, uncertainty, and probability.

Gigerenzer elegantly shows us how human behavior often is more rational than one might think, and his concept of “fast and frugal heuristics” is instrumental in understanding how we deal with probability and risk.

If you’ve read Thinking Fast and Slow by Kahneman and are open to some new and different perspectives on rationality and decision-making, this is your book.  

By Gerd Gigerenzer,

Why should I read it?

2 authors picked Rationality for Mortals as one of their favorite books, and they share why you should read it.

What is this book about?

Gerd Gigerenzer's influential work examines the rationality of individuals not from the perspective of logic or probability, but from the point of view of adaptation to the real world of human behavior and interaction with the environment. Seen from this perspective, human behavior is more rational than it might otherwise appear. This work is extremely influential and has spawned an entire research program. This volume collects recent articles, looking at how
people use "fast and frugal heuristics" to calculate probability and risk and make decisions. It includes the revised articles and newly written introduction that were first published in the…


Book cover of The Bias That Divides Us: The Science and Politics of Myside Thinking

Steven Pinker Author Of Rationality: What It Is, Why It Seems Scarce, Why It Matters

From my list on rationality and why it matters.

Why am I passionate about this?

I’m a Harvard professor of psychology and a cognitive scientist who’s interested in all aspects of language, mind, and human nature. I grew up in Montreal, but have lived most of my adult life in the Boston area, bouncing back and forth between Harvard and MIT except for stints in California as a professor at Stanford and sabbatical visitor in Santa Barbara and now, Berkeley. I alternate between books on language (how it works, what it reveals about human nature, what makes for clear and stylish writing) and books on the human mind and human condition (how the mind works, why violence has declined, how progress can take place).

Steven's book list on rationality and why it matters

Steven Pinker Why did Steven love this book?

Stanovich is a cognitive psychologist who showed that rationality is related, but not identical, to intelligence.

In this timely book, he shows that smart people, and everyone else, are victims of a powerful bias to show that our own tribe is virtuous and wise and knowledgeable and the other tribe is evil and stupid and ignorant. Needless to say, it explains a lot about our current moment.

By Keith E. Stanovich,

Why should I read it?

1 author picked The Bias That Divides Us as one of their favorite books, and they share why you should read it.

What is this book about?

Why we don't live in a post-truth society but rather a myside society: what science tells us about the bias that poisons our politics.

In The Bias That Divides Us, psychologist Keith Stanovich argues provocatively that we don't live in a post-truth society, as has been claimed, but rather a myside society. Our problem is not that we are unable to value and respect truth and facts, but that we are unable to agree on commonly accepted truth and facts. We believe that our side knows the truth. Post-truth? That describes the other side. The inevitable result is political polarization.…


Book cover of How Minds Change: The Surprising Science of Belief, Opinion, and Persuasion

Melina Palmer Author Of What Your Employees Need and Can't Tell You

From my list on having more influence at work.

Why am I passionate about this?

The more I learn about the brain, the more I want to dig in and discover more. Why do we procrastinate? Why do people buy things? Why do some people naturally seem to have more influence than others? As an applied behavioral economist, I love unlocking these topics weekly on The Brainy Business podcast (where each person on this list has been a guest) and sharing those insights with the world. Three of the most downloaded episodes (in over 300) featured increasing influence (and authors showcased here), a key factor of being more impactful in life and at work. Enjoy your newfound influence!

Melina's book list on having more influence at work

Melina Palmer Why did Melina love this book?

I read a lot about the brain and how humans make decisions – and this book by David McRaney completely blew my mind.

Inspired by his own curiosity into why some people change their minds in incredibly drastic ways (like leaving a cult) when so many others remain stagnant. What is the difference? How can we use that insight to encourage better decision making and open mindedness?

David takes you on a journey of his own discovery with insights from experts, joining a team knocking on doors to understand voter polls, and so much more. The fundamental insights into how the brain is wired and how we can change our own minds (as well as those around us) is fascinating and a must-read for everyone who wants to be more influential.

By David McRaney,

Why should I read it?

3 authors picked How Minds Change as one of their favorite books, and they share why you should read it.

What is this book about?

Genes create brains, brains create beliefs, beliefs create attitudes, attitudes create group-identities, group identities create norms, norms create values, and values create cultures. The most effective persuasion techniques work backwards.

Ideas sweep across cultures in waves, beginning with early adopters who reduce uncertainty for the rest of the population. It's rarely because the innovation is amazing in and of itself, but because early adopters signal to the group that it's safe to think again.

This book explains how minds change - and how to change them - not over hundreds of years, but in less than a generation, in less…


Book cover of How We Know What Isn't So

Ted Schick Author Of How to Think About Weird Things: Critical Thinking for a New Age

From my list on evaluating claims of the paranormal.

Why am I passionate about this?

I’ve been interested in philosophy ever since I heard the album Poitier Meets Plato, a product of the 60’s coffee house culture, in which Sidney Poitier reads Plato to jazz music. As a professional philosopher, I investigate the nature of knowledge and reality, and if paranormal claims turn out to be true, many of our beliefs about knowledge and reality may turn out to be false. In an attempt to distinguish the justified from the unjustified—the believable from the unbelievable—I’ve tried to identify the principles of good thinking and sound reasoning that can be used to help us make those distinctions.

Ted's book list on evaluating claims of the paranormal

Ted Schick Why did Ted love this book?

I learned from Gilovich the psychological mechanisms that drive us to believe things that aren’t true. We are pattern-recognizing machines, he tells us, designed to make sense of the data we perceive. But when that data is incomplete, ambiguous, or inconsistent, the mechanisms that normally yield correct inferences can lead us astray.

By Thomas Gilovich,

Why should I read it?

3 authors picked How We Know What Isn't So as one of their favorite books, and they share why you should read it.

What is this book about?

Thomas Gilovich offers a wise and readable guide to the fallacy of the obvious in everyday life.

When can we trust what we believe-that "teams and players have winning streaks," that "flattery works," or that "the more people who agree, the more likely they are to be right"-and when are such beliefs suspect? Thomas Gilovich offers a guide to the fallacy of the obvious in everyday life. Illustrating his points with examples, and supporting them with the latest research findings, he documents the cognitive, social, and motivational processes that distort our thoughts, beliefs, judgments and decisions. In a rapidly changing…


Book cover of The March of Folly: From Troy to Vietnam

Aparna Pande Author Of From Chanakya to Modi: Evolution of India's Foreign Policy

From my list on history and foreign policy.

Why am I passionate about this?

Foreign policy has been my passion since I was a child. My father was a civil servant and growing up in India, I always wanted to follow in his footsteps but instead of working on domestic issues, I wanted to work on international affairs. History was another passion of mine and I wanted to combine the two of them in such a way that I studied the past in order to explain the present and help the future. This passion led me to enroll in a PhD program in the United States and then work at a think tank. I have written three books, two of which focus exclusively on foreign policy. I hope you enjoy reading the books I have listed and read my book.  

Aparna's book list on history and foreign policy

Aparna Pande Why did Aparna love this book?

This classic, from the 1980s, is a must-read for history buffs and those interested in international affairs. The author cites examples from ancient Greece to the 1970s, to demonstrate how empires and nations often make decisions that are detrimental to their long-term interests. I love this book for its writing style which is captivating, for the breath of its examples which range from ancient times to modern-day and for the recommendations this book gives not just for political leaders but those in business and other walks of life.

By Barbara W. Tuchman,

Why should I read it?

2 authors picked The March of Folly as one of their favorite books, and they share why you should read it.

What is this book about?

Pulitzer Prize–winning historian Barbara W. Tuchman, author of the World War I masterpiece The Guns of August, grapples with her boldest subject: the pervasive presence, through the ages, of failure, mismanagement, and delusion in government.
 
Drawing on a comprehensive array of examples, from Montezuma’s senseless surrender of his empire in 1520 to Japan’s attack on Pearl Harbor, Barbara W. Tuchman defines folly as the pursuit by government of policies contrary to their own interests, despite the availability of feasible alternatives. In brilliant detail, Tuchman illuminates four decisive turning points in history that illustrate the very heights of folly: the Trojan…


Book cover of Essentialism: The Disciplined Pursuit of Less

Doug Motel Author Of What’s Working Now

From my list on getting out of your head and into your life.

Why am I passionate about this?

In my journey, I've sought to blend my interest in ancient wisdoms into a coherent, accessible philosophy I call "Nowism." My aim has been to simplify and share complex teachings in a way that resonates and helps. Through my writing, performing, and speaking, I try to bring these concepts to life, hoping to ignite a spark of understanding and self-discovery in others. More than anything, before I leave this world, I want to contribute something (no matter how small) to the legacy of personal empowerment. I aspire to help people see the world more clearly, to understand themselves more deeply, and to find joy in the present moment.

Doug's book list on getting out of your head and into your life

Doug Motel Why did Doug love this book?

Greg McKeown's Essentialism: The Disciplined Pursuit of Less is more than a book; it's a life-altering philosophy.

As someone brimming with creative energy and ideas, I found myself often lost in a sea of projects, losing sight of my true goals. This book was a revelation. It adeptly distinguishes between essentialist and non-essentialist mindsets, compelling you to evaluate your intentions and commitments.

Through its teachings, I've learned to eliminate non-essential projects, focusing only on what truly aligns with my core objectives. It's a must-read for anyone looking to declutter their life and mind, ensuring that every action taken is a step towards what genuinely matters.

The journey of trimming the unnecessary from my life is ongoing, but it's liberating to have fewer, more meaningful irons in the fire.

By Greg McKeown,

Why should I read it?

8 authors picked Essentialism as one of their favorite books, and they share why you should read it.

What is this book about?

The life-changing international bestseller that started a global movement - now updated with the new 21-Day Essentialism Challenge and an exclusive excerpt from EFFORTLESS

Have you ever found yourself struggling with information overload?

Have you ever felt both overworked and underutilised?

Do you ever feel busy but not productive?

If you answered yes to any of these, the way out is to become an Essentialist.

In Essentialism, Greg McKeown, CEO of a Leadership and Strategy agency in Silicon Valley who has run courses at Apple, Google and Facebook, shows you how to achieve what he calls the disciplined pursuit of…


Book cover of Thinking, Fast and Slow

Karl Lillrud Author Of AI Your Second Brain: Evolve or Go Extinct

From my list on teach you to embrace the future.

Why am I passionate about this?

I have for 28 years helped organizations around the world scale their business. I'm a dedicated innovator and thought leader in artificial intelligence and digital commerce. My passion for innovation thrives in exploring how AI can transform businesses and improve lives. I've authored 10 books and shared my insights as a professional speaker to educate, inspire, and motivate others. I love delving into the future of AI and innovation, which drives me to constantly learn and share knowledge. This list reflects the books that have significantly influenced my journey. My life is about pushing forward, always looking for alternatives to understand where those paths might lead us.

Karl's book list on teach you to embrace the future

Karl Lillrud Why did Karl love this book?

This book transformed my understanding of human cognition. I love how Daniel Kahneman delves into the dual systems that drive our thoughts—intuitive and deliberate.

This book helped me recognize cognitive biases and informed how I develop AI technologies that align with human behavior. It reinforced the importance of designing AI that complements our natural thinking patterns.

By Daniel Kahneman,

Why should I read it?

47 authors picked Thinking, Fast and Slow as one of their favorite books, and they share why you should read it.

What is this book about?

The phenomenal international bestseller - 2 million copies sold - that will change the way you make decisions

'A lifetime's worth of wisdom' Steven D. Levitt, co-author of Freakonomics
'There have been many good books on human rationality and irrationality, but only one masterpiece. That masterpiece is Thinking, Fast and Slow' Financial Times

Why is there more chance we'll believe something if it's in a bold type face? Why are judges more likely to deny parole before lunch? Why do we assume a good-looking person will be more competent? The answer lies in the two ways we make choices: fast,…


Book cover of Nudge: Improving Decisions about Health, Wealth, and Happiness

Markus Eberl Author Of War Owl Falling: Innovation, Creativity, and Culture Change in Ancient Maya Society

From my list on innovation in the past when this wasn't yet a thing.

Why am I passionate about this?

As an archaeologist, I love prehistoric things and what can I learn from them about the people that made them and left them behind. I study ancient Maya commoners in what is now modern Guatemala. Their material remains are humble but include depictions and symbols normally found in the palaces of Maya kings and queens. First I wondered and then I studied how the title-giving war owl fell into the hands of Maya commoners. By approaching this process as innovation, I discuss creativity in the past and cultural changes that result from it.

Markus' book list on innovation in the past when this wasn't yet a thing

Markus Eberl Why did Markus love this book?

This book introduced the concept of nudging into the public discourse, and I guess all of us have encountered it one way or the other. How many reminders have I gotten to sign up for this or that program?… Alas, I love Thaler and Sunstein's concept of choice architects. It made me think about power as a capacity to affect not only people but also the very framework in which people make decisions.

By Richard H. Thaler, Cass R. Sunstein,

Why should I read it?

4 authors picked Nudge as one of their favorite books, and they share why you should read it.

What is this book about?

Now available: Nudge: The Final Edition

The original edition of the multimillion-copy New York Times bestseller by the winner of the Nobel Prize in Economics, Richard H. Thaler, and Cass R. Sunstein: a revelatory look at how we make decisions—for fans of Malcolm Gladwell’s Blink, Charles Duhigg’s The Power of Habit, James Clear’s Atomic Habits, and Daniel Kahneman’s Thinking, Fast and Slow

Named a Best Book of the Year by TheEconomist and the Financial Times

Every day we make choices—about what to buy or eat, about financial investments or our children’s health and education, even about the causes we champion…


Book cover of A Treatise of Human Nature
Book cover of The Constitution of Knowledge: A Defense of Truth
Book cover of Rationality for Mortals: How People Cope with Uncertainty

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Interested in decision making, rationality, and choice and choosing?

Decision Making 88 books
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