Here are 100 books that How Minds Change fans have personally recommended if you like
How Minds Change.
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The more I learn about the brain, the more I want to dig in and discover more. Why do we procrastinate? Why do people buy things? Why do some people love unlocking these topics weekly on The Brainy Business podcast (where each person on this list has been a guest) and sharing those insights with the world? When it comes to selling and buying in a brainy way, behavioral economics is the best way to get there, and these books are all a great first step into learning what behavioral science is, how the brain really works, and up-leveling your brand.
No list on behavior, sales, and brand messaging would be complete without including Robert Cialdini on the list. Concepts like social proof, scarcity, and reciprocity are key for getting customers to buy in on your product or service before they even get to the buying moment.
If you are one of the millions of people who has already read Influence, his other book Pre-Suasion is amazing as well and so helpful for brands!
The foundational and wildly popular go-to resource for influence and persuasion-a renowned international bestseller, with over 5 million copies sold-now revised adding: new research, new insights, new examples, and online applications.
In the new edition of this highly acclaimed bestseller, Robert Cialdini-New York Times bestselling author of Pre-Suasion and the seminal expert in the fields of influence and persuasion-explains the psychology of why people say yes and how to apply these insights ethically in business and everyday settings. Using memorable stories and relatable examples, Cialdini makes this crucially important subject surprisingly easy. With Cialdini as a guide, you don't have…
I’m a serial adventurer and entrepreneur who loves to read, teach, and encounter our world in as many different ways as I can. I am an innately curious programmer and a goal-oriented completionist at heart. I’ve cruised around America’s Great Loop, run a marathon, written more than fifteen books, and been involved with many small businesses. I also love to work with new programming languages. I was around for the early days of the Java, Ruby, and Elixir programming languages. I built teams to build products using each one of them. My passion is to help programmers break through their blockers with fresh insights.
Adoption and change often lead to the kind of conflict that regularly breaks people.
I find that creators are often equipped to deal with technical creation, but are rarely equipped to deal with conflict. In this book, Amanda Ripley walks through how several skilled professionals found themselves in conflict.
Then she walks through how those conflicts started, who the players are, how they interact, how to engage in healthy conflict, and eventually how to get back out again.
Many of my peers in open-source technology, especially creators of languages and frameworks, find themselves in conflict and don’t have the tools to deal with it.
This book helped me think of conflict in a systematic way, and how to plot a course back out again.
When we are baffled by the insanity of the "other side"-in our politics, at work, or at home-it's because we aren't seeing how the conflict itself has taken over.
That's what "high conflict" does. It's the invisible hand of our time. And it's different from the useful friction of healthy conflict. That's good conflict, and it's a necessary force that pushes us to be better people.
High conflict, by contrast, is what happens when discord distills into a good-versus-evil kind of feud, the kind with an us and a them. In this state, the normal rules of engagement no longer…
I am passionate about the selected books because they have a unique way of broadening one's horizons and inspiring change in life. Their diverse narratives and profound insights invite all of us to discover new perspectives, challenge our beliefs, and deepen our understanding of the world.
I was deeply captivated by Rutger Bregman’s book. In a world that often feels dark, this book was like a beam of light.
What resonated with me the most was how Bregman masterfully combines compelling stories with solid scientific research to argue that empathy and cooperation aren’t just societal constructs; they’re imprinted in our very nature.
His optimistic view of the human behavior was both surprising and reassuring at the same time. This book left me feeling hopeful not just for the present but for the future as well.
THE INTERNATIONAL BESTSELLER A Guardian, Daily Telegraph, New Statesman and Daily Express Book of the Year
'Hugely, highly and happily recommended' Stephen Fry 'You should read Humankind. You'll learn a lot (I did) and you'll have good reason to feel better about the human race' Tim Harford 'Made me see humanity from a fresh perspective' Yuval Noah Harari
It's a belief that unites the left and right, psychologists and philosophers, writers and historians. It drives the headlines that surround us and the laws that touch our lives. From Machiavelli to Hobbes, Freud to Dawkins, the roots of this belief have…
I have been on this journey for decades. I have just celebrated my 81st birthday and I am still learning. What I have seen is that most problems are people problems. That’s hard for me as a technical person with a Ph.D. in computer science. I have learned a lot the hard way and books like these have helped me. The books that helped the most were Fearless Change and More Fearless Change, written with my good friend and writing partner, Mary Lynn Manns. They changed my life. I hope these books will change yours.
Mónica Guzmán is not just another author and storyteller.
She’s also a supporter of an organization that is doing amazing things to bring our divided nation together – Braver Angels (check out BraverAngels.org).
I thought I knew a lot about facilitation and listening but the folks at Braver Angels have opened doors for me that I didn’t know were there.
Please, please, please check them out and read Monica’s book!
"I can see this book helping estranged parties who are equally invested in bridging a gap-it could be assigned reading for fractured families aspiring to a harmonious Thanksgiving dinner." -New York Times
"Like all skills, these techniques take practice. But anyone who sincerely wants to bridge the gaps in understanding will appreciate this book. Guzman is emphatic about making an effort to work on difficult conversations." -Manhattan Book Review
We think we have the answers, but we need to be asking a lot more questions.
Journalist Monica Guzman is the loving liberal daughter of…
I’ve spent the past ten years reporting and writing true crime narratives about teenagers and hate, first in The 57 Bus and now in Accountable. My research has led me into some fascinating places and has left me convinced that we cannot prevent what we don’t understand. In both books I found that the young people who harmed others weren’t the stereotypical grimacing loners I’d always associated with hate and extremism. Instead, they were imitating behaviors that we see all around us. Being young, with brains that aren’t fully developed in important ways, and lacking the life experience that teaches us a more nuanced understanding of the world, they are ripe for radicalization.
Saslow tells the true story of a white nationalist’s journey out of extremism with the help of some very unlikely allies, one of whom is Jewish.
It’s both a compelling page-turner and an ethical conundrum. What is the best way to respond to the scion of one of the nation’s most influential white nationalist and neo-Nazi families? I found it riveting, revealing, and disturbing, but also moving and uplifting.
From a Pulitzer Prize-winning reporter, the powerful story of how a prominent white supremacist changed his heart and mind. This is a book to help us understand the American moment and to help us better understand one another.
“Rising Out of Hatred proclaims if the successor to the white nationalist movement can forsake his ideological upbringing, can rebirth himself in antiracism, then we can too no matter the personal cost. This book is an inspiration.” —Ibram X. Kendi, bestselling author of How to Be An Antiracist
Derek Black grew up at the epicenter of white nationalism. His father founded Stormfront,…
The more I learn about the brain, the more I want to dig in and discover more. Why do we procrastinate? Why do people buy things? Why do some people naturally seem to have more influence than others? As an applied behavioral economist, I love unlocking these topics weekly on The Brainy Business podcast (where each person on this list has been a guest) and sharing those insights with the world. Three of the most downloaded episodes (in over 300) featured increasing influence (and authors showcased here), a key factor of being more impactful in life and at work. Enjoy your newfound influence!
There are countless amazing insights from Influence Is Your Superpower, by Yale’s Zoe Chance.
Three that stick with me the most for applying these insights at work are: 1) Zoe’s Magic Question of “What would it take?” This little question is so powerful in coming up with innovative solutions that increase buy-in from the person you are asking (and Zoe of course explains why in the book). 2) people are more likely to say yes to you than you may think, so simply asking is important to increasing your influence. 3) saying “no” is key to success (and isn’t as hard as it seems).
She encourages a 24-hours of “no” challenge that can help anyone get more comfortable with saying no.
Get what you want without compromising who you are: the new rules of persuasion to influence others for good
We're all nice. In fact, we're told we're too nice and we have to change to succeed: 'Play the game!'; 'Beat them down!'; 'Toughen up!'. Do we have to choose between betraying our own values and being left behind without a voice? Absolutely not. We can naturally be persuasive and successful every day without making enemies of ourselves or other people.
Influence is a science and renowned Yale professor Zoe Chance will help you master it in this fascinating book. Drawing…
My book is a collection of monthly Editor-in-Chief letters to the readership of World Neurosurgery, a journal that I edit. Each essay is short and sweet. The letters were written for neurosurgeons but have been re-edited so that they apply to all human beings. They cover topics such as leadership,…
The more I learn about the brain, the more I want to dig in and discover more. Why do we procrastinate? Why do people buy things? Why do some people naturally seem to have more influence than others? As an applied behavioral economist, I love unlocking these topics weekly on The Brainy Business podcast (where each person on this list has been a guest) and sharing those insights with the world. Three of the most downloaded episodes (in over 300) featured increasing influence (and authors showcased here), a key factor of being more impactful in life and at work. Enjoy your newfound influence!
Do you ever feel like everyone is watching you? What about all those other times when you feel like a fly on the wall – observing while not being noticed? Which is true? Are we invisible or is the world critiquing our every move?
It turns out…people notice us much more than we think (and, much less than we think). And as tends to happen with brain tricks, it is the opposite of how we think it should work. Once you understand this, you can easily leverage those insights to increase your influence.
As Vanessa shares in this great book, even being in the audience at a presentation can impact what the speaker says and how their own perspectives will change. Great news for the introverts – silent influence is real.
Whether attending a meeting, sharing a post online or mustering the nerve to ask for a favour, we often assume our actions, input and requests will be overlooked or rejected. However, as behavioural psychologist Vanessa K. Bohns reveals, people see us, listen to us and agree to do things for us much more than we realise.
In You Have More Influence Than You Think, Bohns draws from original research to illustrate why we fail to recognise the influence we have already and how that lack of awareness can lead us to miss opportunities or accidentally misuse our power. She offers…
Growing up I never felt good enough. I was called ‘tubby’ and ‘little tubette.’ I tried to people-please my way to love and acceptance, being who I thought others wanted and needed me to be. I achieved. I followed (most of) the rules and was nice and polite. But none of that worked to cultivate a balanced or meaningful life. Not surprisingly, this led me to a career in psychology and a love of learning about how to help others with similar struggles. Reading and writing self-development books has completely changed my life for the better. I hope this list will help you do the same!
Raise your hand if you’re a people-pleaser who hates letting others down but often feels overstretched and resentful. Raise your other hand if you’re a curious sort who loves getting involved in all sorts of projects but the juggling act is becoming impossible to sustain. Yeah, me too.
In The Power of Saying No Vanessa Patrick enlightens us as to why we say yes when we want to say no and teaches us the skill of empowered refusal. With tools for making rules, not decisions, using values as a guide, and managing pushback, this book will cure you of being a ’yes person’ and put you back in charge of how you are choosing to spend your precious time.
Stop saying yes. Start saying no. Change your life!
You have probably said "yes" to bosses, partners, family, friends, and even strangers, when you actually want to say "no." Maybe you wish you could say no more often, but you're not sure how or if it's even possible to do so. You're not alone! We're taught to say yes as often as we can. After all, if you say no, aren't you likely to miss out on opportunities and sever important relationships? Isn't saying no a harmony-buster?
In The Power of Saying No, award-winning professor and researcher Vanessa Patrick delves…
I’m a Harvard professor of psychology and a cognitive scientist who’s interested in all aspects of language, mind, and human nature. I grew up in Montreal, but have lived most of my adult life in the Boston area, bouncing back and forth between Harvard and MIT except for stints in California as a professor at Stanford and sabbatical visitor in Santa Barbara and now, Berkeley. I alternate between books on language (how it works, what it reveals about human nature, what makes for clear and stylish writing) and books on the human mind and human condition (how the mind works, why violence has declined, how progress can take place).
This is technically a textbook and isn’t marketed as a book you bring to the beach. But sometimes, it’s more satisfying to have the big ideas on a topic patiently explained to you in an orderly fashion than to try to pick them up from stories and arguments.
This paperback, coauthored by one of my graduate school teachers (Hastie), explains the famous discoveries by Amos Tversky and Daniel Kahneman on biases in human reasoning, which Kahneman presented in his bestseller Thinking, Fast and Slow (too obvious for me to include on my list). It also explains lesser-known but still fascinating discoveries and has helpful appendices for those of us who forget some of the basics of probability theory.
In the Second Edition of Rational Choice in an Uncertain World the authors compare the basic principles of rationality with actual behaviour in making decisions. They describe theories and research findings from the field of judgment and decision making in a non-technical manner, using anecdotes as a teaching device. Intended as an introductory textbook for advanced undergraduate and graduate students, the material not only is of scholarly interest but is practical as well.
The Second Edition includes:
- more coverage on the role of emotions, happiness, and general well-being in decisions
We all want peace. We all want a life of joy and meaning. We want to feel blissfully comfortable in our own skin, moving through the world with grace and ease. But how many of us are actively taking the steps to create such a life?
Foreign policy has been my passion since I was a child. My father was a civil servant and growing up in India, I always wanted to follow in his footsteps but instead of working on domestic issues, I wanted to work on international affairs. History was another passion of mine and I wanted to combine the two of them in such a way that I studied the past in order to explain the present and help the future. This passion led me to enroll in a PhD program in the United States and then work at a think tank. I have written three books, two of which focus exclusively on foreign policy. I hope you enjoy reading the books I have listed and read my book.
This classic, from the 1980s, is a must-read for history buffs and those interested in international affairs. The author cites examples from ancient Greece to the 1970s, to demonstrate how empires and nations often make decisions that are detrimental to their long-term interests. I love this book for its writing style which is captivating, for the breath of its examples which range from ancient times to modern-day and for the recommendations this book gives not just for political leaders but those in business and other walks of life.
Pulitzer Prize–winning historian Barbara W. Tuchman, author of the World War I masterpiece The Guns of August, grapples with her boldest subject: the pervasive presence, through the ages, of failure, mismanagement, and delusion in government.
Drawing on a comprehensive array of examples, from Montezuma’s senseless surrender of his empire in 1520 to Japan’s attack on Pearl Harbor, Barbara W. Tuchman defines folly as the pursuit by government of policies contrary to their own interests, despite the availability of feasible alternatives. In brilliant detail, Tuchman illuminates four decisive turning points in history that illustrate the very heights of folly: the Trojan…
