Why did I love this book?
I am a long-time fan of David McRaney’s.
He’s smart, funny, and provides well-written insights into how our brains work, a topic I passionately care about. I recommend all of his books, but his latest targets the topic of this collection – having a good conversation with someone who disagrees with us.
You will learn from David’s experience and research why simply laying out the facts doesn’t work and how *not* working hard to convince someone turns out to be the most convincing thing we can do!
3 authors picked How Minds Change as one of their favorite books, and they share why you should read it.
Genes create brains, brains create beliefs, beliefs create attitudes, attitudes create group-identities, group identities create norms, norms create values, and values create cultures. The most effective persuasion techniques work backwards.
Ideas sweep across cultures in waves, beginning with early adopters who reduce uncertainty for the rest of the population. It's rarely because the innovation is amazing in and of itself, but because early adopters signal to the group that it's safe to think again.
This book explains how minds change - and how to change them - not over hundreds of years, but in less than a generation, in less…
- Coming soon!