Here are 100 books that Influence Is Your Superpower fans have personally recommended if you like
Influence Is Your Superpower.
Shepherd is a community of 12,000+ authors and super readers sharing their favorite books with the world.
The more I learn about the brain, the more I want to dig in and discover more. Why do we procrastinate? Why do people buy things? Why do some people love unlocking these topics weekly on The Brainy Business podcast (where each person on this list has been a guest) and sharing those insights with the world? When it comes to selling and buying in a brainy way, behavioral economics is the best way to get there, and these books are all a great first step into learning what behavioral science is, how the brain really works, and up-leveling your brand.
No list on behavior, sales, and brand messaging would be complete without including Robert Cialdini on the list. Concepts like social proof, scarcity, and reciprocity are key for getting customers to buy in on your product or service before they even get to the buying moment.
If you are one of the millions of people who has already read Influence, his other book Pre-Suasion is amazing as well and so helpful for brands!
The foundational and wildly popular go-to resource for influence and persuasion-a renowned international bestseller, with over 5 million copies sold-now revised adding: new research, new insights, new examples, and online applications.
In the new edition of this highly acclaimed bestseller, Robert Cialdini-New York Times bestselling author of Pre-Suasion and the seminal expert in the fields of influence and persuasion-explains the psychology of why people say yes and how to apply these insights ethically in business and everyday settings. Using memorable stories and relatable examples, Cialdini makes this crucially important subject surprisingly easy. With Cialdini as a guide, you don't have…
In my first year as an undergraduate in computer science at the University of Illinois, I took two classes that set the course for my 54-year career (6 years at TRW Systems aerospace firm, and 48 years teaching at Harvard and Princeton Universities): 1) introduction to optimization, and 2) computer algorithms. These topics continue to fascinate me, especially as they relate to improving investment performance via modern optimization technology and data sciences. Optimization plays a critical role in many domains, including supply chains, quantitative finance, and machine learning algorithms. Everyone interested in improving performance ought to understand the successful uses of this proven technology.
There is much evidence that individuals often suffer from inertia when it comes to making significant decisions – including investment choices.
This engaging book by Professor Milkman at the Wharton School aims to create a climate in which “change” can be accomplished in an efficient, systematic, and relatively painless way. There are numerous examples of improvements by both individuals and organizations. This highly readable book is a must for anyone interested in creating and sustaining positive change habits, for example, to encourage increased savings and systematic investment policies.
Professor Milkman is one of our successful undergraduate alums and participates on the advisor committee of the ORFE Department at Princeton. She is a terrific teacher and writer. The lessons in this book are most appropriate for investors who are interested in establishing and maintaining sound habits to improve their investment performance.
'Game-changing. Katy Milkman shows in this book that we can all be a super human' Angela Duckworth, bestselling author of Grit
How to Change is a powerful, groundbreaking blueprint to help you - and anyone you manage, teach or coach - to achieve personal and professional goals, from the master of human nature and behaviour change and Choiceology podcast host Professor Katy Milkman.
Award-winning Wharton Professor Katy Milkman has devoted her career to the study of behaviour change. An engineer by training, she approaches all challenges as problems to be solved and, with this mind-set, has drilled into the roadblocks…
The more I learn about the brain, the more I want to dig in and discover more. Why do we procrastinate? Why do people buy things? Why do some people naturally seem to have more influence than others? As an applied behavioral economist, I love unlocking these topics weekly on The Brainy Business podcast (where each person on this list has been a guest) and sharing those insights with the world. Three of the most downloaded episodes (in over 300) featured increasing influence (and authors showcased here), a key factor of being more impactful in life and at work. Enjoy your newfound influence!
I read a lot about the brain and how humans make decisions – and this book by David McRaney completely blew my mind.
Inspired by his own curiosity into why some people change their minds in incredibly drastic ways (like leaving a cult) when so many others remain stagnant. What is the difference? How can we use that insight to encourage better decision making and open mindedness?
David takes you on a journey of his own discovery with insights from experts, joining a team knocking on doors to understand voter polls, and so much more. The fundamental insights into how the brain is wired and how we can change our own minds (as well as those around us) is fascinating and a must-read for everyone who wants to be more influential.
Genes create brains, brains create beliefs, beliefs create attitudes, attitudes create group-identities, group identities create norms, norms create values, and values create cultures. The most effective persuasion techniques work backwards.
Ideas sweep across cultures in waves, beginning with early adopters who reduce uncertainty for the rest of the population. It's rarely because the innovation is amazing in and of itself, but because early adopters signal to the group that it's safe to think again.
This book explains how minds change - and how to change them - not over hundreds of years, but in less than a generation, in less…
My passion is using field experiments to explore economic questions. Since the early 1990s I have generated more than 200 papers published in academic journals using the world as my lab. That’s what we do as academics. The problem is that locked away in these journals is an enormous amount of wisdom and insights that can not only help the realm of academia, but also change the world as we know it. The brilliant authors of these books unlock the ideas and knowledge found in the academic papers that are full of jargon and math, aimed towards a narrow audience, and put them in language aimed towards the masses where real change can be implemented.
Parents are the foundation of our society. However, too many parents do not receive the support they need to meet the needs of their children.
Dr. Dana Suskind, my incredible wife, combines the latest science on the key role of parents in the development of children’s brains with stories of the experience of parents left shouldering this vital responsibility. Leaving parents unsupported is detrimental not only to children and families, but also society.
This book is essential for all members of society to read in order to understand why and, importantly, how we must support parents. Parent Nation provides a blueprint for a more sustainable future.
***INSTANT New York Times, Wall Street Journal, and USA Today Bestseller***
World-class pediatric surgeon, social scientist, and best-selling author of Thirty Million Words Dr. Dana Suskind returns with a revelatory new look at the neuroscience of early childhood development—and how it can guide us toward a future in which every child has the opportunity to fulfill their potential.
Her prescription for this more prosperous and equitable future, as clear as it is powerful, is more robust support for parents during the most critical years of their children’s development. In her poignant new book, Parent Nation, written with award-winning science writer…
My passion is using field experiments to explore economic questions. Since the early 1990s I have generated more than 200 papers published in academic journals using the world as my lab. That’s what we do as academics. The problem is that locked away in these journals is an enormous amount of wisdom and insights that can not only help the realm of academia, but also change the world as we know it. The brilliant authors of these books unlock the ideas and knowledge found in the academic papers that are full of jargon and math, aimed towards a narrow audience, and put them in language aimed towards the masses where real change can be implemented.
Many people are now aware of the power of incentives. However, it is not hard to find examples of times when incentives and signals do not align.
Take an example addressed in this book: organizations highlight teamwork but use individual incentives. Incentives and signals can help you achieve your goals, but you must make sure that incentives are signally what you intend.
My co-author of The Why-Axis and many academic papers, Uri Gneezy, combines learnings from behavioral economics, game theory, psychology, and fieldwork to teach you to do just that. You will learn how to ensure that your incentives send the signal that you want.
An informative and entertaining account of how actions send signals that shape behaviors and how to design better incentives for better results in our life, our work, and our world
Incentives send powerful signals that aim to influence behavior. But often there is a conflict between what we say and what we do in response to these incentives. The result: mixed signals.
Consider the CEO who urges teamwork but designs incentives for individual success, who invites innovation but punishes failure, who emphasizes quality but pays for quantity. Employing real-world scenarios just like this to illustrate this everyday phenomenon, behavioral economist…
My passion is using field experiments to explore economic questions. Since the early 1990s I have generated more than 200 papers published in academic journals using the world as my lab. That’s what we do as academics. The problem is that locked away in these journals is an enormous amount of wisdom and insights that can not only help the realm of academia, but also change the world as we know it. The brilliant authors of these books unlock the ideas and knowledge found in the academic papers that are full of jargon and math, aimed towards a narrow audience, and put them in language aimed towards the masses where real change can be implemented.
We all loved Freakonomics. The incredible Stephen J. Dubner and Steven Levitt did it again in their second book Super Freakonomics.
Thinking like an economist is a powerful tool. What might surprise you are the motley assortment of questions that you can think about from the perspective of an economist.
This book is bold, funny, and insightful. And what’s the underlying theme? Well, it’s one thing all economists can agree on – incentives matter. Dubner and Levitt are masterful storytellers and teachers.
Even if you aren’t interested in thinking like an economist, their perspective on topics covered is worth the read.
The international bestselling Freakquel to Levitt and Dubner's Freakonomics, this book sees them looking deeper, questioning harder and uncovering even more hidden truths about our world, from global cooling to patriotic prostitutes, drunk walking to why suicide bombers should buy life insurance.
'Mind-blowing' Wall Street Journal
'Page-turning, politically incorrect and ever-so-slightly intoxicating, like a large swig of tequila' The Times
'Like Freakonomics but better ... you are guaranteed a good time' Financial Times
'Great fun ... Levitt is a master at drawing counter-intuitive conclusions' Sunday Times
'Studded with intriguing examples' Daily Telegraph
My book is a collection of monthly Editor-in-Chief letters to the readership of World Neurosurgery, a journal that I edit. Each essay is short and sweet. The letters were written for neurosurgeons but have been re-edited so that they apply to all human beings. They cover topics such as leadership,…
The more I learn about the brain, the more I want to dig in and discover more. Why do we procrastinate? Why do people buy things? Why do some people naturally seem to have more influence than others? As an applied behavioral economist, I love unlocking these topics weekly on The Brainy Business podcast (where each person on this list has been a guest) and sharing those insights with the world. Three of the most downloaded episodes (in over 300) featured increasing influence (and authors showcased here), a key factor of being more impactful in life and at work. Enjoy your newfound influence!
Do you ever feel like everyone is watching you? What about all those other times when you feel like a fly on the wall – observing while not being noticed? Which is true? Are we invisible or is the world critiquing our every move?
It turns out…people notice us much more than we think (and, much less than we think). And as tends to happen with brain tricks, it is the opposite of how we think it should work. Once you understand this, you can easily leverage those insights to increase your influence.
As Vanessa shares in this great book, even being in the audience at a presentation can impact what the speaker says and how their own perspectives will change. Great news for the introverts – silent influence is real.
Whether attending a meeting, sharing a post online or mustering the nerve to ask for a favour, we often assume our actions, input and requests will be overlooked or rejected. However, as behavioural psychologist Vanessa K. Bohns reveals, people see us, listen to us and agree to do things for us much more than we realise.
In You Have More Influence Than You Think, Bohns draws from original research to illustrate why we fail to recognise the influence we have already and how that lack of awareness can lead us to miss opportunities or accidentally misuse our power. She offers…
Growing up I never felt good enough. I was called ‘tubby’ and ‘little tubette.’ I tried to people-please my way to love and acceptance, being who I thought others wanted and needed me to be. I achieved. I followed (most of) the rules and was nice and polite. But none of that worked to cultivate a balanced or meaningful life. Not surprisingly, this led me to a career in psychology and a love of learning about how to help others with similar struggles. Reading and writing self-development books has completely changed my life for the better. I hope this list will help you do the same!
Raise your hand if you’re a people-pleaser who hates letting others down but often feels overstretched and resentful. Raise your other hand if you’re a curious sort who loves getting involved in all sorts of projects but the juggling act is becoming impossible to sustain. Yeah, me too.
In The Power of Saying No Vanessa Patrick enlightens us as to why we say yes when we want to say no and teaches us the skill of empowered refusal. With tools for making rules, not decisions, using values as a guide, and managing pushback, this book will cure you of being a ’yes person’ and put you back in charge of how you are choosing to spend your precious time.
Stop saying yes. Start saying no. Change your life!
You have probably said "yes" to bosses, partners, family, friends, and even strangers, when you actually want to say "no." Maybe you wish you could say no more often, but you're not sure how or if it's even possible to do so. You're not alone! We're taught to say yes as often as we can. After all, if you say no, aren't you likely to miss out on opportunities and sever important relationships? Isn't saying no a harmony-buster?
In The Power of Saying No, award-winning professor and researcher Vanessa Patrick delves…
My career and life were changed by Robert Cialdini’s work on influence. There are only a dozen people in the world who have been personally trained, certified, and endorsed by Cialdini to teach his methodology on influence and persuasion. I’m fortunate to be in that very select group. I’ve authored three books and given a TED Talk on influence. My LinkedIn Learning courses around influence in sales and coaching have been viewed by more than 500,00 across the globe. I take Cialdini’s influence concepts and marry them with my 35+ years of business experience to give organizations practical ways to ethically influence people.
When it comes to your ability to influence people, sometimes what you do beforehand can make all the difference.
If you want someone to marry you, it’s probably best to have them in a romantic state of mind. That same logic applies to all other influence attempts. Cialdini says pre-suasion is, “Arranging for an audience to be receptive to your message before they encounter it.”
In the book he looks as why grabbing people’s limited attention, even if it’s only for a moment, is critical for pre-suasion. Next, he explores how to impact emotions, mindsets using triggers such as sights, sounds, and surroundings. Once you learn to set the stage with pre-suasion, your ability to hear yes will skyrocket!
When it comes to persuasion, success can begin before you say a word.
'An instant classic.' Forbes 'Utterly fascinating.' Adam Grant, author of Originals and Give and Take 'Shockingly insightful.' Chip Heath, co-author of Switch and Made to Stick
NEW YORK TIMES BESTSELLER
In his global bestseller Influence, Professor Robert Cialdini transformed the way we think about the craft of persuasion. Now he offers revelatory new insights into the art of winning people over: it isn't just what we say or how we say it that counts, but also what goes on in the moments before we speak.
The plan was insane. The trap seemed to snap shut on Bruce and Maggie Tate, an isolation forced on them by the pandemic and America's growing political factionalism. Something had to change.
Maggie's surprising answer: buy a boat, learn to pilot it, and embark on the Great Loop. With no…
I never thought I would be an entrepreneur. In fact, I was happy in corporate life. But when my job in corporate America blew up, I realized that I need to rethink my entire approach to building my career and my life. The result of these efforts is The 10% Entrepreneur. Over the past decade, I have integrated entrepreneurship into my life on a part-time basis, reaping meaningful financial and psychic rewards in the process. In the process, I have taught hundreds of thousands of others that entrepreneurship does not have to be an all-or-nothing proposition.
This is a compelling and fast-paced read about how you can develop a compelling pitch that will convince people to back you. Whether you are looking for investors, customers, business partners, or employees, knowing how to pitch your ideas in a compelling way is absolutely essential. This book dives deep into that challenge with tons of ideas and advice.
'This remarkable book can be your secret weapon for bringing your idea to life.' DAN PINK, bestselling author of Drive
'Whether you want to get ahead inside a company or build a startup from the ground up, this fascinating book is a must-read.' REID HOFFMAN, co-founder of LinkedIn
'A super-readable and actionable look at how to make your ideas take flight. Whether you're pitching a brand new startup or an idea for your company's next product, you'll find a wealth of insights and stories throughout.' MIKE KRIEGER, co-founder of Instagram
