By Robert B. Cialdini,

Book cover of Pre-Suasion: A Revolutionary Way to Influence and Persuade

Book description

When it comes to persuasion, success can begin before you say a word.

'An instant classic.' Forbes
'Utterly fascinating.' Adam Grant, author of Originals and Give and Take
'Shockingly insightful.' Chip Heath, co-author of Switch and Made to Stick


In his global bestseller Influence, Professor Robert…

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Why read it?

2 authors picked Pre-Suasion as one of their favorite books. Why do they recommend it?

When it comes to your ability to influence people, sometimes what you do beforehand can make all the difference.

If you want someone to marry you, it’s probably best to have them in a romantic state of mind. That same logic applies to all other influence attempts. Cialdini says pre-suasion is, “Arranging for an audience to be receptive to your message before they encounter it.”

In the book he looks as why grabbing people’s limited attention, even if it’s only for a moment, is critical for pre-suasion. Next, he explores how to impact emotions, mindsets using triggers such as sights,…

Another scientifically-grounded but entertaining book by Cialdini. Setting the stage for influence and persuasion requires reducing consumer resistance, increasing consumer receptivity, and expert timing on the part of the influence agent. Cialdini demonstrates that priming techniques and tunnel-vision-based techniques can be surprisingly effective.

From Frank's list on consumer psychology.

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