Why did I love this book?
Robert Cialdini’s work on influence changed the course of my career and life. When I read Influence decades ago, I immediately understood his research on influence was a catalyst to hearing yes.
Whether you’re is in sales, management, or leadership, hearing yes is critical for your success. I was so intrigued with Cialdini’s work that I eventually became certified to teach his methodology and I now do that full time.
But Cialdini’s influence wasn’t limited to my career. It profoundly changed how I interact with my spouse, daughter, and everyone else. If you want to learn how to ethically influence people, this book is the gold standard.
24 authors picked Influence as one of their favorite books, and they share why you should read it.
The foundational and wildly popular go-to resource for influence and persuasion-a renowned international bestseller, with over 5 million copies sold-now revised adding: new research, new insights, new examples, and online applications.
In the new edition of this highly acclaimed bestseller, Robert Cialdini-New York Times bestselling author of Pre-Suasion and the seminal expert in the fields of influence and persuasion-explains the psychology of why people say yes and how to apply these insights ethically in business and everyday settings. Using memorable stories and relatable examples, Cialdini makes this crucially important subject surprisingly easy. With Cialdini as a guide, you don't have…