Why am I passionate about this?

My career and life were changed by Robert Cialdini’s work on influence. There are only a dozen people in the world who have been personally trained, certified, and endorsed by Cialdini to teach his methodology on influence and persuasion. I’m fortunate to be in that very select group. I’ve authored three books and given a TED Talk on influence. My LinkedIn Learning courses around influence in sales and coaching have been viewed by more than 500,00 across the globe. I take Cialdini’s influence concepts and marry them with my 35+ years of business experience to give organizations practical ways to ethically influence people. 


I wrote

Influence People: Powerful Everyday Opportunities to Persuade that are Lasting and Ethical

By Brian Ahearn,

Book cover of Influence People: Powerful Everyday Opportunities to Persuade that are Lasting and Ethical

What is my book about?

Influence People was named one of the top 100 influence books of all time by Book Authority. It’s your roadmap…

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The books I picked & why

Book cover of Influence: The Psychology of Persuasion

Brian Ahearn Why did I love this book?

Robert Cialdini’s work on influence changed the course of my career and life. When I read Influence decades ago, I immediately understood his research on influence was a catalyst to hearing yes.

Whether you’re is in sales, management, or leadership, hearing yes is critical for your success. I was so intrigued with Cialdini’s work that I eventually became certified to teach his methodology and I now do that full time.

But Cialdini’s influence wasn’t limited to my career. It profoundly changed how I interact with my spouse, daughter, and everyone else. If you want to learn how to ethically influence people, this book is the gold standard.

By Robert B. Cialdini,

Why should I read it?

24 authors picked Influence as one of their favorite books, and they share why you should read it.

What is this book about?

The foundational and wildly popular go-to resource for influence and persuasion-a renowned international bestseller, with over 5 million copies sold-now revised adding: new research, new insights, new examples, and online applications.

In the new edition of this highly acclaimed bestseller, Robert Cialdini-New York Times bestselling author of Pre-Suasion and the seminal expert in the fields of influence and persuasion-explains the psychology of why people say yes and how to apply these insights ethically in business and everyday settings. Using memorable stories and relatable examples, Cialdini makes this crucially important subject surprisingly easy. With Cialdini as a guide, you don't have…


Book cover of The Presentation Secrets of Steve Jobs: How to Be Insanely Great in Front of Any Audience

Brian Ahearn Why did I love this book?

Robert Cialdini’s work on influence changed how I go about trying to influence people. Gallo’s revelations radically changed how I present to audiences.

Throughout the book Gallo shows why Steve Jobs was such a masterful influencer from the stage. As I read, I found myself continually taking notes on how I would change my presentations. By the time I was done, I’d taken seven pages of type-written notes!

The change in audience reaction was immediate! If you’re serious about improving your presentation style, there’s no better resource than The Presentation Secrets of Steve Jobs.

By Carmine Gallo,

Why should I read it?

1 author picked The Presentation Secrets of Steve Jobs as one of their favorite books, and they share why you should read it.

What is this book about?

"The Presentation Secrets of Steve Jobs reveals the operating system behind any great presentation and provides you with a quick-start guide to design your own passionate interfaces with your audiences."
Cliff Atkinson, author of Beyond Bullet Points and The Activist Audience

Apple CEO Steve Jobs's wildly popular presentations have set a new global gold standard-and now this step-by-step guide shows you exactly how to use his crowd-pleasing techniques in your own presentations. The Presentation Secrets of Steve Jobs is as close as you'll ever get to having the master presenter himself speak directly in your ear. Communications expert Carmine Gallo…


Book cover of Presentation Zen: Simple Ideas on Presentation Design and Delivery

Brian Ahearn Why did I love this book?

Part of mastering influence with audiences involves visuals because of the prevalence of tools like Power Point and Keynote. I came to realize is this truth: your slides support your talk but should not be the focus.

As I read Presentation Zen, I kept going back to my slide dec to rework every aspect based on my learning. I moved away from the traditional bullet point, text-filled slides with cheesy animation and pictures. I replaced them with beautiful pictures and minimal words to supports my theme. The audience response was a night and day difference!

By Garr Reynolds,

Why should I read it?

1 author picked Presentation Zen as one of their favorite books, and they share why you should read it.

What is this book about?

FOREWORD BY GUY KAWASAKI

Presentation designer and internationally acclaimed communications expert Garr Reynolds, creator of the most popular Web site on presentation design and delivery on the net - presentationzen.com - shares his experience in a provocative mix of illumination, inspiration, education, and guidance that will change the way you think about making presentations with PowerPoint or Keynote. Presentation Zen challenges the conventional wisdom of making "slide presentations" in today's world and encourages you to think differently and more creatively about the preparation, design, and delivery of your presentations. Garr shares lessons and perspectives that draw upon practical advice from…


Book cover of Pre-Suasion: A Revolutionary Way to Influence and Persuade

Brian Ahearn Why did I love this book?

When it comes to your ability to influence people, sometimes what you do beforehand can make all the difference.

If you want someone to marry you, it’s probably best to have them in a romantic state of mind. That same logic applies to all other influence attempts. Cialdini says pre-suasion is, “Arranging for an audience to be receptive to your message before they encounter it.”

In the book he looks as why grabbing people’s limited attention, even if it’s only for a moment, is critical for pre-suasion. Next, he explores how to impact emotions, mindsets using triggers such as sights, sounds, and surroundings. Once you learn to set the stage with pre-suasion, your ability to hear yes will skyrocket!

By Robert B. Cialdini,

Why should I read it?

2 authors picked Pre-Suasion as one of their favorite books, and they share why you should read it.

What is this book about?

When it comes to persuasion, success can begin before you say a word.

'An instant classic.' Forbes
'Utterly fascinating.' Adam Grant, author of Originals and Give and Take
'Shockingly insightful.' Chip Heath, co-author of Switch and Made to Stick

NEW YORK TIMES BESTSELLER

In his global bestseller Influence, Professor Robert Cialdini transformed the way we think about the craft of persuasion. Now he offers revelatory new insights into the art of winning people over: it isn't just what we say or how we say it that counts, but also what goes on in the moments before we speak.

This is…


Book cover of How to Win Friends and Influence People

Brian Ahearn Why did I love this book?

Dale Carnegie was not a social psychologist, but he was an astute observer of human behavior.

He gives readers 30 tips from his observation of some of the most successful people of his day so you can be more influential and build strong relationships.

Carnegie’s tips are broken down as follows: Fundamental Techniques in Handling People, Six Ways to Make People Like You, How to Win People to Your Way of Thinking, and How to Encourage People to Change without Giving Offense.

While the book is not based on research, the proof of its efficacy is 30 million copies sold over the last 85 years.

By Dale Carnegie,

Why should I read it?

17 authors picked How to Win Friends and Influence People as one of their favorite books, and they share why you should read it.

What is this book about?

Millions of people around the world have - and continue to - improve their lives based on the teachings of Dale Carnegie. In How to Win Friends and Influence People Carnegie offers practical advice and techniques, in his exuberant and conversational style, for how to get out of a mental rut and make life more rewarding.

His advice has stood the test of time and will teach you how to:
- make friends quickly and easily
- increase your popularity
- win people to your way of thinking
- enable you to win new clients and customers
- become a…


Explore my book 😀

Influence People: Powerful Everyday Opportunities to Persuade that are Lasting and Ethical

By Brian Ahearn,

Book cover of Influence People: Powerful Everyday Opportunities to Persuade that are Lasting and Ethical

What is my book about?

Influence People was named one of the top 100 influence books of all time by Book Authority. It’s your roadmap to personal and professional success. It gives you effective strategies, anchored by real-world examples from a Robert Cialdini certified expert, Brian Ahearn. It assures that instead of blindly stumbling towards approval, you act with confidence towards a “Yes” for your most crucial questions and goals. Reading the book is analogous to seeking expert advice for physical fitness. Why not extend that logic to this essential life skill?

Ahearn aids in translating good intentions into daily practice by combining his understanding of the influence process with more than 30 years of business experience. Read the book and you’ll be empowered to master the art of influence.

Book cover of Influence: The Psychology of Persuasion
Book cover of The Presentation Secrets of Steve Jobs: How to Be Insanely Great in Front of Any Audience
Book cover of Presentation Zen: Simple Ideas on Presentation Design and Delivery

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Lindsey Lamh Author Of A Voracious Grief

New book alert!

Why am I passionate about this?

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Lindsey's 3 favorite reads in 2024

What is my book about?

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By Lindsey Lamh,

What is this book about?

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5 book lists we think you will like!

Interested in persuasion, communication, and influence?

Persuasion 21 books
Communication 73 books
Influence 15 books