As an undergraduate in college, I worked selling men’s clothing. There was a rack of suits that, for whatever reason, would not sell, so my boss phoned a coworker and told her to cut the price of the suits by 50 percent. Misunderstanding him, she doubled the price instead. By the time our boss returned from vacation, nearly all those suits had been sold! It made no sense to me…until I read Robert Cialdini’s book, Influence. From there, I not only sold plenty of suits, I earned a Ph.D. at the University of Southern California, and eventually was named a Distinguished Professor at Utah State University.
I wrote
Persuasion: Social Influence and Compliance Gaining
This book, more than any other, inspired me to study the fascinating topic of persuasion. It not only helped me understand and defend myself against some of sneakiest tactics used by persuasion tricksters, it guided my thinking about what it means to be an ethical influencer. It is also chock full of “real life” examples, which makes it highly readable.
The foundational and wildly popular go-to resource for influence and persuasion-a renowned international bestseller, with over 5 million copies sold-now revised adding: new research, new insights, new examples, and online applications.
In the new edition of this highly acclaimed bestseller, Robert Cialdini-New York Times bestselling author of Pre-Suasion and the seminal expert in the fields of influence and persuasion-explains the psychology of why people say yes and how to apply these insights ethically in business and everyday settings. Using memorable stories and relatable examples, Cialdini makes this crucially important subject surprisingly easy. With Cialdini as a guide, you don't have…
If the study of human irrationality interests you as much as it does me, you’ll love this book! By reading it, you will learn a vast array of principles for explaining how and why people are influenced. The book is a perfect companion to my favorite theory of persuasion—the elaboration likelihood model—which helps us understand that decision-making is not always well thought out, but rather based on a multitude of cognitive shortcuts.
The phenomenal international bestseller - 2 million copies sold - that will change the way you make decisions
'A lifetime's worth of wisdom' Steven D. Levitt, co-author of Freakonomics 'There have been many good books on human rationality and irrationality, but only one masterpiece. That masterpiece is Thinking, Fast and Slow' Financial Times
Why is there more chance we'll believe something if it's in a bold type face? Why are judges more likely to deny parole before lunch? Why do we assume a good-looking person will be more competent? The answer lies in the two ways we make choices: fast,…
What do I consider the most important theory of persuasion? The elaboration likelihood model provides a detailed, yet elegant, framework for understanding two primary “routes” through which people are influenced. This academic book not only helped me synthesize a huge body of previous theory and research, it still provides a practical blueprint for constructing my own persuasive messages.
This book provides a needed survey of a truly remarkable number of different theoretical approaches to the related phenomena of attitude and belief change. It focuses on variable perspective theory which is far more deserving of attention than the present level of research activity.
This book has been around longer than I have, which makes it borderline ancient. And yet, it is not—and probably never will be—outdated. The advice is so sage, so useful, and so well-written that I still recommend this book to students who want to develop essential communication skills. These skills, when appropriately applied, will make you a more effective persuader and, in my view, a better person too!
Millions of people around the world have - and continue to - improve their lives based on the teachings of Dale Carnegie. In How to Win Friends and Influence People Carnegie offers practical advice and techniques, in his exuberant and conversational style, for how to get out of a mental rut and make life more rewarding.
His advice has stood the test of time and will teach you how to: - make friends quickly and easily - increase your popularity - win people to your way of thinking - enable you to win new clients and customers - become a…
This book might not make you a more effective persuader, but it provides a teeth-clenching case study about biases affecting decision-making when the stakes are at their highest. Why would anyone risk their life to summit Mount Everest? Reading this book suggests that overconfidence bias and the sunk cost effect are likely to blame.
#1 NATIONAL BESTSELLER • The epic account of the storm on the summit of Mt. Everest that claimed five lives and left countless more—including Krakauer's—in guilt-ridden disarray.
"A harrowing tale of the perils of high-altitude climbing, a story of bad luck and worse judgment and of heartbreaking heroism." —PEOPLE
A bank of clouds was assembling on the not-so-distant horizon, but journalist-mountaineer Jon Krakauer, standing on the summit of Mt. Everest, saw nothing that "suggested that a murderous storm was bearing down." He was wrong.
By writing Into Thin Air, Krakauer may have hoped to exorcise some of his own demons…
The newest edition of this field-leading book provides a highly readable, often entertaining, yet astute, presentation of major approaches to persuasion. Using real-life examples, often involving the authors’ own persuasive mishaps, the book encourages readers to develop and apply conclusions about persuasion in real-world settings. Along the way, readers are also introduced to major theories of persuasion as they apply to the practice of social influence in an array of contexts (e.g., advertising, marketing, politics, interpersonal relationships, social media, groups) and across a variety of topics (e.g., credibility, personality, deception, motivational appeals, visual persuasion). Finally, the book not only emphasizes the goal of effective persuasion, but also the importance of being ethical in one’s attempts to influence others.
I am deeply passionate about human resilience. From Louis Zamperini's unwavering spirit in the face of war and captivity to Santiago's quiet determination against nature's harsh realities to Michael Jordan's relentless drive to overcome setbacks, these narratives resonate with me on a profound level. I'm particularly drawn to how these stories explore not just physical resilience but emotional and psychological strength as well. They serve as a powerful reminder that true victory lies not in the outcome but in the unwavering spirit we bring to life's struggles.
This book tells the inspiring story of Norvel Lee, an Olympic gold medalist who overcame tremendous adversity. Born in segregated Virginia, Lee faced racial discrimination, limited education, and a speech impediment. Despite these challenges, he became a Tuskegee Airman, educator, and mentor. The book chronicles Lee's journey from the mountains of Virginia to Olympic glory, showcasing his unwavering determination and resilience.
Readers will be captivated by Lee's courageous fight against Jim Crow laws and his groundbreaking civil rights case. This powerful narrative not only highlights Lee's remarkable achievements but also serves as a testament to the human spirit's capacity to…
NORVEL: An American Hero tells the incredible story of Norvel Lee, a man whose unwavering determination and courage allowed him to overcome obstacles and achieve greatness. Born in a time of racial discrimination. Norvel faced numerous challenges early in life. However, he refused to be defeated and used his intelligence and athletic abilities to propel himself towards success. As he grew into a young man, Norvel continued to face adversity but his commitment to his community, country, and family never waivered. His unprecedented achievements in business, sports, and military service makes him a true representation of the American dream. This…
