79 books like Attitudes and Persuasion

By Richard E. Petty, John T. Cacioppo,

Here are 79 books that Attitudes and Persuasion fans have personally recommended if you like Attitudes and Persuasion. Shepherd is a community of 9,000+ authors and super readers sharing their favorite books with the world.

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By Robert B. Cialdini,

Book cover of Influence: The Psychology of Persuasion

Jonquil Lowe Author Of Be Your Own Financial Adviser

From the list on insights for managing your money wisely.

Who am I?

I’m an economist who started out in stockbroking. But that felt like an exploitative industry and, looking for a more positive role, I moved to the consumer organisation Which? There, I cut my teeth helping people make the most of their money and then started my own freelance business. Along the way, I’ve worked with many clients (including financial regulators and the Open University where I now also teach), taken some of the exams financial advisers do and written 30 or so books on personal finance. The constant in my work is trying to empower individuals in the face of markets and systems that are often skewed against them.

Jonquil's book list on insights for managing your money wisely

Why did Jonquil love this book?

Cialdini is a social psychologist who set out to explore what makes us comply with requests from strangers.

He did this from the inside by taking jobs where he was trained by various organisations to sell their wares. What makes this book so valuable is that Cialdini not only identifies six key methods of persuasion that are routinely deployed but also offers guidance on how to defend yourself against them. This has huge relevance for personal finance.

As banks and other financial institutions increase their fraud detection systems, criminals increasingly see you, the individual, as the weak link they can exploit to defraud you. Cialdini’s book is a great tool to help you detect and rebuff scammers intent on parting you from your money.

By Robert B. Cialdini,

Why should I read it?

22 authors picked Influence as one of their favorite books, and they share why you should read it.

What is this book about?

The foundational and wildly popular go-to resource for influence and persuasion-a renowned international bestseller, with over 5 million copies sold-now revised adding: new research, new insights, new examples, and online applications.

In the new edition of this highly acclaimed bestseller, Robert Cialdini-New York Times bestselling author of Pre-Suasion and the seminal expert in the fields of influence and persuasion-explains the psychology of why people say yes and how to apply these insights ethically in business and everyday settings. Using memorable stories and relatable examples, Cialdini makes this crucially important subject surprisingly easy. With Cialdini as a guide, you don't have…

Thinking, Fast and Slow

By Daniel Kahneman,

Book cover of Thinking, Fast and Slow

Elissa L. Perry Author Of Human Resources for the Non-HR Manager

From the list on less businessy business that can help managers.

Who am I?

In a world in which we are faced with increasing amounts of information that we have to parse (from social media, cable news channels, newspapers), it often feels hard to separate fact from fiction, and evidence-based research from junk science. In my own work, I have given a great deal of thought to how to get research-based evidence into the hands of practitioners (managers, employees) who can put it to good use. An important piece of the puzzle is helping practitioners understand the research evidence and how to apply it. The books on this list are great examples of authors who translate research into language that people can understand and use.

Elissa's book list on less businessy business that can help managers

Why did Elissa love this book?

This book reminds me of why I majored in psychology as an undergraduate and why I was drawn to the program of research I ultimately developed in my own career (the role of stereotypes in workplace discrimination). 

Over the course of his research career, Daniel Kahneman has made the case in many and varied ways that human cognition is limited and can lead to biases in judgments and choices particularly in unpredictable situations (a hallmark of many organizations). Understanding these limitations is the first step toward understanding how to work with them and around them to improve decision making in the workplace.  

By Daniel Kahneman,

Why should I read it?

37 authors picked Thinking, Fast and Slow as one of their favorite books, and they share why you should read it.

What is this book about?

The phenomenal international bestseller - 2 million copies sold - that will change the way you make decisions

'A lifetime's worth of wisdom' Steven D. Levitt, co-author of Freakonomics
'There have been many good books on human rationality and irrationality, but only one masterpiece. That masterpiece is Thinking, Fast and Slow' Financial Times

Why is there more chance we'll believe something if it's in a bold type face? Why are judges more likely to deny parole before lunch? Why do we assume a good-looking person will be more competent? The answer lies in the two ways we make choices: fast,…

Into Thin Air

By Jon Krakauer,

Book cover of Into Thin Air: A Personal Account of the Mount Everest Disaster

Joshua Piven Author Of The Worst-Case Scenario Survival Handbook: Apocalypse

From the list on non-traditional stories about survival.

Who am I?

I’m often asked if my Worst-Case Scenario books are serious or humorous. And my answer is always the same: “Yes!” While inspired by pop culture and the survival situations we see again and again in movies and on TV, the information in my books is real. I spend a lot of time seeking out experts to interview—the people who actually have done this stuff—and then distilling their survival wisdom into the form you see in the books. As humans, we want to be prepared for life’s twists and turns. Even if it’s, you know, when the aliens arrive. I’ve been a survival writer and humorist for 25 years and I ain’t stopping now! 

Joshua's book list on non-traditional stories about survival

Why did Joshua love this book?

I had always been a fan of Jon Krakauer’s writing for Outside magazine, even before I became a writer myself.

Most people are familiar with Krakauer’s work, but this book stands out as a beautifully written tribute not just to human endurance and spirit, but to man’s folly. It’s a story of how the conquest of Mt. Everest, once the ultimate goal of highly experienced mountaineers, became over-commercialized, with deadly consequences.

Poor decisions, bad luck, and hubris lead to tragedy in one of the world’s most unforgiving places. Not to be missed.

By Jon Krakauer,

Why should I read it?

13 authors picked Into Thin Air as one of their favorite books, and they share why you should read it.

What is this book about?

#1 NATIONAL BESTSELLER • The epic account of the storm on the summit of Mt. Everest that claimed five lives and left countless more—including Krakauer's—in guilt-ridden disarray. 

"A harrowing tale of the perils of high-altitude climbing, a story of bad luck and worse judgment and of heartbreaking heroism." —PEOPLE

A bank of clouds was assembling on the not-so-distant horizon, but journalist-mountaineer Jon Krakauer, standing on the summit of Mt. Everest, saw nothing that "suggested that a murderous storm was bearing down." He was wrong. 

By writing Into Thin Air, Krakauer may have hoped to exorcise some of his own demons…

Book cover of How to Win Friends and Influence People

Alex Edmans Author Of Grow the Pie: How Great Companies Deliver Both Purpose and Profit

From the list on living with purpose.

Who am I?

I'm a Professor of Finance who specialises in purposeful business and purposeful living. My work on the former shows how companies driven by purpose are ultimately more successful than those driven by profit alone. My interest in the latter stems partly from the former, but also from 20 years of teaching MBA students at MIT, Wharton, and London Business School. While my day job is to teach finance equations, often even more important to my students’ career success and life happiness is living with purpose. There are many self-proclaimed gurus on this topic who shoot from the hip, so I am particularly interested in books based on scientific research.

Alex's book list on living with purpose

Why did Alex love this book?

Originally published in 1937, this was the original self-improvement book. Carnegie described it as a “practical, working handbook on human relations”.

After reading it, you might think that none of his tips are earth-shatteringly surprising, but you may not have thought of them before reading the book. This is indeed the mark of a great book – something that makes lots of sense after you read it (and so you’re most likely to put it into practice) but you wouldn’t have guessed yourself; and certainly would not have framed it in as clear and convincing manner as Carnegie.

By Dale Carnegie,

Why should I read it?

17 authors picked How to Win Friends and Influence People as one of their favorite books, and they share why you should read it.

What is this book about?

Millions of people around the world have - and continue to - improve their lives based on the teachings of Dale Carnegie. In How to Win Friends and Influence People Carnegie offers practical advice and techniques, in his exuberant and conversational style, for how to get out of a mental rut and make life more rewarding.

His advice has stood the test of time and will teach you how to:
- make friends quickly and easily
- increase your popularity
- win people to your way of thinking
- enable you to win new clients and customers
- become a…

Bargaining for Advantage

By G. Richard Shell,

Book cover of Bargaining for Advantage: Negotiation Strategies for Reasonable People

Carrie J. Menkel-Meadow Author Of What's Fair: Ethics for Negotiators

From the list on ethical negotiators.

Who am I?

I am one of the founders of the American dispute resolution field and have taught negotiation, legal ethics, mediation, alternative dispute resolution and international dispute resolution for 40 years in over 25 countries on every continent. I have mediated, negotiated or arbitrated hundreds of cases. I am a law professor who has taught legal ethics since it was required post-Watergate for all law students. As a negotiation teacher and practitioner, I have seen the effects of deceit and dishonorable negotiations in law and diplomacy and peace seeking and I have also seen what can happen when people treat each other fairly to reach better outcomes for problems than they could achieve on their own.

Carrie's book list on ethical negotiators

Why did Carrie love this book?

This book outlines several important orientations to negotiations—game/poker players (who play by the rules but still want to “win”); idealists who believe in almost always treating people honestly and fairly, even if that might mean less personal advantage and instrumental pragmatists who know—“what goes around, comes around” or “your word is your bond”—reputation is everything. In the context of reporting for laypeople a lot of social science research and practical tips, this book helps orient all negotiators to think about what ethical stance they should consider in different contexts. I have taught excerpts of this book for over 20 years.

By G. Richard Shell,

Why should I read it?

1 author picked Bargaining for Advantage as one of their favorite books, and they share why you should read it.

What is this book about?

BRAND NEW FOR 2019: A fully revised and updated edition of the quintessential guide for learning to negotiate effectively in every part of your life
"A must read for everyone seeking to master negotiation. This newly updated classic just got even better."--Robert Cialdini, bestselling author of Influence and Pre-Suasion

As director of the world-renowned Wharton Executive Negotiation Workshop, Professor G. Richard Shell has taught thousands of business leaders, lawyers, administrators, and other professionals how to survive and thrive in the sometimes rough-and-tumble world of negotiation. In the third edition of this internationally acclaimed book, he brings to life his systematic,…


By Robert B. Cialdini,

Book cover of Influence: Science and Practice

Keith Ellis Author Of Magic Bullet

From the list on help us know ourselves.

Who am I?

We live in the age of selfies, when it’s easy to snap a picture of ourselves in the day-to-day activities of our lives. But a deeper and far more satisfying journey is to take a selfie of our inner selves to better understand who we are, what we want, and how to get it. I’ve spent a lifetime on this journey. Self discovery and self understanding, and through them self-empowerment, these are the essence of my work. As a #1 bestselling author, my purpose is to help others discover their purpose, and live it. The five books I’ve recommended here have helped me greatly along that path.

Keith's book list on help us know ourselves

Why did Keith love this book?

Entire industries exist to manipulate us based on characteristics of human psychology that nature has programmed into us. An important part of knowing ourselves is to know these characteristics and understand how to use them for our benefit, instead of the benefit of those who would use our human nature against us.

By Robert B. Cialdini,

Why should I read it?

2 authors picked Influence as one of their favorite books, and they share why you should read it.

What is this book about?

Influence: Science and Practice is an examination of the psychology of compliance (i.e. uncovering which factors cause a person to say "yes" to another's request).

Written in a narrative style combined with scholarly research, Cialdini combines evidence from experimental work with the techniques and strategies he gathered while working as a salesperson, fundraiser, advertiser, and in other positions inside organizations that commonly use compliance tactics to get us to say "yes." Widely used in classes, as well as sold to people operating successfully in the business world, the eagerly awaited revision of Influence reminds the reader of the power of…

Book cover of Influence Is Your Superpower: The Science of Winning Hearts, Sparking Change, and Making Good Things Happen

Melina Palmer Author Of What Your Employees Need and Can't Tell You

From the list on having more influence at work.

Who am I?

The more I learn about the brain, the more I want to dig in and discover more. Why do we procrastinate? Why do people buy things? Why do some people naturally seem to have more influence than others? As an applied behavioral economist, I love unlocking these topics weekly on The Brainy Business podcast (where each person on this list has been a guest) and sharing those insights with the world. Three of the most downloaded episodes (in over 300) featured increasing influence (and authors showcased here), a key factor of being more impactful in life and at work. Enjoy your newfound influence!

Melina's book list on having more influence at work

Why did Melina love this book?

There are countless amazing insights from Influence Is Your Superpower, by Yale’s Zoe Chance.

Three that stick with me the most for applying these insights at work are: 1) Zoe’s Magic Question of “What would it take?” This little question is so powerful in coming up with innovative solutions that increase buy-in from the person you are asking (and Zoe of course explains why in the book). 2) people are more likely to say yes to you than you may think, so simply asking is important to increasing your influence. 3) saying “no” is key to success (and isn’t as hard as it seems).

She encourages a 24-hours of “no” challenge that can help anyone get more comfortable with saying no. 

By Zoe Chance,

Why should I read it?

2 authors picked Influence Is Your Superpower as one of their favorite books, and they share why you should read it.

What is this book about?

Get what you want without compromising who you are: the new rules of persuasion to influence others for good

We're all nice. In fact, we're told we're too nice and we have to change to succeed: 'Play the game!'; 'Beat them down!'; 'Toughen up!'. Do we have to choose between betraying our own values and being left behind without a voice? Absolutely not. We can naturally be persuasive and successful every day without making enemies of ourselves or other people.

Influence is a science and renowned Yale professor Zoe Chance will help you master it in this fascinating book. Drawing…


By Robert B. Cialdini,

Book cover of Pre-Suasion: A Revolutionary Way to Influence and Persuade

Brian Ahearn Author Of Influence People: Powerful Everyday Opportunities to Persuade that are Lasting and Ethical

From the list on helping you influence people and hear “yes!”.

Who am I?

My career and life were changed by Robert Cialdini’s work on influence. There are only a dozen people in the world who have been personally trained, certified, and endorsed by Cialdini to teach his methodology on influence and persuasion. I’m fortunate to be in that very select group. I’ve authored three books and given a TED Talk on influence. My LinkedIn Learning courses around influence in sales and coaching have been viewed by more than 500,00 across the globe. I take Cialdini’s influence concepts and marry them with my 35+ years of business experience to give organizations practical ways to ethically influence people. 

Brian's book list on helping you influence people and hear “yes!”

Why did Brian love this book?

When it comes to your ability to influence people, sometimes what you do beforehand can make all the difference.

If you want someone to marry you, it’s probably best to have them in a romantic state of mind. That same logic applies to all other influence attempts. Cialdini says pre-suasion is, “Arranging for an audience to be receptive to your message before they encounter it.”

In the book he looks as why grabbing people’s limited attention, even if it’s only for a moment, is critical for pre-suasion. Next, he explores how to impact emotions, mindsets using triggers such as sights, sounds, and surroundings. Once you learn to set the stage with pre-suasion, your ability to hear yes will skyrocket!

By Robert B. Cialdini,

Why should I read it?

2 authors picked Pre-Suasion as one of their favorite books, and they share why you should read it.

What is this book about?

When it comes to persuasion, success can begin before you say a word.

'An instant classic.' Forbes
'Utterly fascinating.' Adam Grant, author of Originals and Give and Take
'Shockingly insightful.' Chip Heath, co-author of Switch and Made to Stick


In his global bestseller Influence, Professor Robert Cialdini transformed the way we think about the craft of persuasion. Now he offers revelatory new insights into the art of winning people over: it isn't just what we say or how we say it that counts, but also what goes on in the moments before we speak.

This is…

Nobody Wants to Read Your Sh*t

By Steven Pressfield,

Book cover of Nobody Wants to Read Your Sh*t: And Other Tough-Love Truths to Make You a Better Writer

Jennifer Havice Author Of Finding the Right Message: How to Turn Voice of Customer Research Into Irresistible Website Copy

From the list on to deliver more persuasive messages.

Who am I?

Ever since I was a kid, I’ve always been intrigued by how people make decisions and why the words we use can significantly impact those decisions. After years of conducting customer research and writing marketing messages for clients, my interest in finding and delivering compelling messages at just the right time to the right audience has only grown. I’ve poured my experience in the online marketing trenches into my book, Finding the Right Message, where I reference more than one of the authors on my recommendation list. 

Jennifer's book list on to deliver more persuasive messages

Why did Jennifer love this book?

Don’t let the title turn you off. This book helps any type of creator develop the most critical skill of connecting with their audience: empathy. Pressfield reminds us that we need to ask ourselves continually what’s in it for our reader, viewer, listener. Otherwise, we’ll end up speaking to no audience at all.  

By Steven Pressfield,

Why should I read it?

1 author picked Nobody Wants to Read Your Sh*t as one of their favorite books, and they share why you should read it.

What is this book about?

There's a mantra that real writers know but wannabe writers don’t. And the secret phrase is this:


Recognizing this painful truth is the first step in the writer's transformation from amateur to professional.

“When you understand that nobody wants to read your shit, you develop empathy. You acquire the skill that is indispensable to all artists and entrepreneurs—the ability to switch back and forth in your imagination from your own point of view as writer/painter/seller to the point of view of your reader/gallery-goer/customer. You learn to ask yourself with ev­ery sentence and every phrase:…

Flip the Script

By Oren Klaff,

Book cover of Flip the Script: Getting People to Think Your Idea Is Their Idea

Chris Orzechowski Author Of Make it Rain: The Secret to Generating Massive Paydays from Your Email List

From the list on copywriting.

Who am I?

I started my adult life as a bouncer and a school teacher. A few years later, I was running one of the most well-known email marketing agencies in the industry. The reason this happened is because I dedicated my life to becoming a master copywriter. Learning how to write copy was the key that unlocked a level of freedom I didn’t know existed, both personal and financial. It’s also allowed me to write two bestselling books on email marketing, work with 250+ brands, and coach 2,200+ students around the world. I hope this list helps you take your writing skills up a notch.

Chris' book list on copywriting

Why did Chris love this book?

This book was a roller coaster ride. Although I don’t think the word “copywriting” is mentioned a single time throughout, I think it’s one of the best copywriting books ever written. Oren is a master of pitching, usually through presentations. I love the system he lays out in this book and I use it every single day at my email marketing agency. The biggest win I ever got was understanding his concept of the “Flash Roll.” I probably owe at least $500,000 in client work from understanding this 30-second script.

By Oren Klaff,

Why should I read it?

1 author picked Flip the Script as one of their favorite books, and they share why you should read it.

What is this book about?

This book will change the way you think about persuasion, and have you closing deals in no time.

These days, it's just not enough to make a great pitch. Over decades of being marketed, pitched, sold (and lied) to, we've grown resistant to sales persuasion. The moment we feel pressured to buy, we pull away. And if we're told what to think, our defences go up.

That's why Oren Klaff, bestselling author of Pitch Anything, has devised a new approach to persuasion based on a simple insight: everyone trusts their own ideas. Instead of pushing your idea on your buyer,…

5 book lists we think you will like!

Interested in persuasion, evil, and the scientific method?

9,000+ authors have recommended their favorite books and what they love about them. Browse their picks for the best books about persuasion, evil, and the scientific method.

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The Scientific Method Explore 41 books about the scientific method