From Étienne's list on for B2B startup founders.
Few books had as big of an influence on the way startups get built than The Lean Startup by Eric Ries. A lot of the ideas introduced in this book have become critical parts of how businesses go to market today. The Lean Startup is also a foundation of my book, Lean B2B. The principles covered in the book provide a framework for how to think about validating and growing a B2B startup.
The Lean Startup
Why should I read it?
4 authors picked The Lean Startup as one of their favorite books, and they share why you should read it.
What is this book about?
THE INTERNATIONAL BESTSELLING SENSATION
'The Lean Startup changes everything.' - Harvard Business Review
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Most new businesses fail. But most of those failures are preventable.
The Lean Startup is a new approach to business that's being adopted around the world. It is changing the way companies are built and new products are launched.
Essential reading for any ambitious entrepreneur, The Lean Startup will teach you to identify what your customers really want. You'll learn how to test your vision continuously, adapting and adjusting before it's too late.
With over a million copies sold across the globe, now is your time…