Influence
Book description
Influence: Science and Practice is an examination of the psychology of compliance (i.e. uncovering which factors cause a person to say "yes" to another's request).
Written in a narrative style combined with scholarly research, Cialdini combines evidence from experimental work with the techniques and strategies he gathered while working as…
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Why read it?
2 authors picked Influence as one of their favorite books. Why do they recommend it?
Entire industries exist to manipulate us based on characteristics of human psychology that nature has programmed into us. An important part of knowing ourselves is to know these characteristics and understand how to use them for our benefit, instead of the benefit of those who would use our human nature against us.
From Keith's list on help us know ourselves.
Cialdini is one of the greatest influence and persuasion researchers of all time. This book is scientifically grounded, entertaining, and a must read for anyone interested in selling a product, a service, an idea, or even themselves (in a job interview or online dating context). Cialdini demonstrates that consumers are susceptible to six major influence techniques that are particularly effective when consumers are on automatic pilot.
From Frank's list on consumer psychology.
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