Changing Minds

By Howard Gardner,

Book cover of Changing Minds: The Art and Science of Changing Our Own and Other Peoples Minds

Book description

Think about the last time you tried to change someone's mind about something important: a voter's political beliefs; a customer's favorite brand; a spouse's decorating taste. Chances are you weren't successful in shifting that person's beliefs in any way. In his book, Changing Minds, Harvard psychologist Howard Gardner explains what…

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Why read it?

1 author picked Changing Minds as one of their favorite books. Why do they recommend it?

I love the science behind influence and changing minds. This Harvard professor and psychologist shares the science and gets into the nitty gritty of shifting someone’s beliefs. I love to geek out on the studies and charts that are shared in this book. He provides a process for persuasion and how to influence in stages.  He helps us realize we all persuade and influence every day and in every career.

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