Why am I passionate about this?

I learned about leadership and building organizations in a volunteer, community-based organization growing up. I ran my first leadership workshop as an 18-year-old for 15-16-year-old kids, and at its peak, led a passionate group of 200+ kids. I then woke up from that dream into a “real job” as a product manager in a company selling products like bath soap and shampoo, and later as a strategy consultant. It was there that I noticed the significant pain people were experiencing in the corporate world, and I realized I could help leaders build organizations where both the business and its people could thrive. 


I wrote...

The Bonfire Moment: Bring Your Team Together to Solve the Hardest Problems Startups Face

By Martin Gonzalez, Joshua Yellin,

Book cover of The Bonfire Moment: Bring Your Team Together to Solve the Hardest Problems Startups Face

What is my book about?

Unique insights from pioneers of Google’s Startup Accelerator on why building teams is harder than building tech—and a proven way…

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The books I picked & why

Book cover of The Founder's Dilemmas: Anticipating and Avoiding the Pitfalls That Can Sink a Startup

Martin Gonzalez Why did I love this book?

This book by Noam Wasserman brought scientific rigor to the difficult, often painful decisions entrepreneurs face. Wasserman was one of the first to deeply analyze these challenges, and I found his approach innovative.

I was particularly impressed by his creative method of gathering data—founders who were too busy to fill out traditional surveys were drawn in by an executive compensation benchmarking survey, only to find that 90% of the questions fed directly into his research. 

By Noam Wasserman,

Why should I read it?

5 authors picked The Founder's Dilemmas as one of their favorite books, and they share why you should read it.

What is this book about?

Often downplayed in the excitement of starting up a new business venture is one of the most important decisions entrepreneurs will face: should they go it alone, or bring in cofounders, hires, and investors to help build the business? More than just financial rewards are at stake. Friendships and relationships can suffer. Bad decisions at the inception of a promising venture lay the foundations for its eventual ruin. The Founder's Dilemmas is the first book to examine the early decisions by entrepreneurs that can make or break a startup and its team. Drawing on a decade of research, Noam Wasserman…


Book cover of The Hard Thing About Hard Things: Building a Business When There Are No Easy Answers

Martin Gonzalez Why did I love this book?

Horowitz doesn’t shy away from the brutal reality that there are no formulas for navigating the roller coaster ride of entrepreneurship. The book stood out to me because it’s a raw, honest portrayal of the high variability and unpredictability that founders face.

Horowitz made it excessively clear that the journey is erratic and that leaders have to make tough decisions without a playbook. A founder once described this book as a sacred text—he had read it multiple times over the years, and depending on what he was going through, different insights would emerge. Definitely a book you'd want to read time and time again.

By Ben Horowitz,

Why should I read it?

3 authors picked The Hard Thing About Hard Things as one of their favorite books, and they share why you should read it.

What is this book about?

Ben Horowitz, cofounder of Andreessen Horowitz and one of Silicon Valley's most respected and experienced entrepreneurs, offers essential advice on building and running a startup-practical wisdom for managing the toughest problems business school doesn't cover, based on his popular ben's blog. While many people talk about how great it is to start a business, very few are honest about how difficult it is to run one. Ben Horowitz analyzes the problems that confront leaders every day, sharing the insights he's gained developing, managing, selling, buying, investing in, and supervising technology companies. A lifelong rap fanatic, he amplifies business lessons with…


Book cover of Radical Candor

Martin Gonzalez Why did I love this book?

This book resonated with me because of its brilliantly simple yet profound idea: care personally and challenge directly. This approach cuts through the surprisingly indirect and impersonal culture often found in Silicon Valley, despite what the media publicizes.

I also loved the many stories involving tech heavyweights Kim had worked with, which added a layer of real-world insight and credibility to her advice. The book made me rethink how authentic communication can transform relationships and drive success in any team.

By Kim Scott,

Why should I read it?

5 authors picked Radical Candor as one of their favorite books, and they share why you should read it.

What is this book about?

Featuring a new preface, afterword and Radically Candid Performance Review Bonus Chapter, the fully revised & updated edition of Radical Candor is packed with even more guidance to help you improve your relationships at work.

'Reading Radical Candor will help you build, lead, and inspire teams to do the best work of their lives.' - Sheryl Sandberg, author of Lean In.

If you don't have anything nice to say then don't say anything at all . . . right?

While this advice may work for home life, as Kim Scott has seen first hand, it is a disaster when adopted…


Book cover of Creative Construction: The DNA of Sustained Innovation

Martin Gonzalez Why did I love this book?

Chapter 8! Chapter 8! What a gem on what it really takes to build innovative cultures. Pisano, a Harvard business school professor, articulated ideas that I had observed in my work across Google and with startups around the world—ideas I wish I had authored myself.

The core idea that stood out to me was how people often romanticize innovative cultures as being all about the “bunnies and cotton candy”—like having tolerance for failure or zero hierarchy—while overlooking the harder, more crucial aspects, such as intolerance for incompetence and the discipline required to kill projects that aren’t working.

His insights resonated deeply with my experiences, providing clarity and language for concepts I’ve long recognized but struggled to put into words.

By Gary P. Pisano,

Why should I read it?

1 author picked Creative Construction as one of their favorite books, and they share why you should read it.

What is this book about?

Every company wants to grow, and the most proven way is through innovation. The conventional wisdom is that only disruptive, nimble startups can innovate; once a business gets bigger and more complex corporate arteriosclerosis sets in. Gary Pisano's remarkable research conducted over three decades, and his extraordinary on-the ground experience with big companies and fast-growing ones that have moved beyond the start-up stage, provides new thinking about how the scale of bigger companies can be leveraged for advantage in innovation.

He begins with the simply reality that bigger companies are, well, different. Demanding that they "be like Uber" is no…


Book cover of The Founder's Mentality: How to Overcome the Predictable Crises of Growth

Martin Gonzalez Why did I love this book?

I generally don’t like reading books by management consultants, being a former one myself, but this book stands out. The authors take a life-cycle view of companies, showing how the early stages, dominated by the mavericks who started the company, eventually give way to bureaucracy, creating a significant distance between the boardroom and its users.

They start the book with a central thesis, which I think is invaluable for any leader: growth creates complexity, and complexity is the silent killer of growth. This is another book I wish I had written.

By Chris Zook, James Allen,

Why should I read it?

1 author picked The Founder's Mentality as one of their favorite books, and they share why you should read it.

What is this book about?

A Washington Post Bestseller Three Principles for Managing--and Avoiding--the Problems of Growth Why is profitable growth so hard to achieve and sustain? Most executives manage their companies as if the solution to that problem lies in the external environment: find an attractive market, formulate the right strategy, win new customers. But when Bain & Company's Chris Zook and James Allen, authors of the bestselling Profit from the Core, researched this question, they found that when companies fail to achieve their growth targets, 90 percent of the time the root causes are internal, not external--increasing distance from the front lines, loss…


Explore my book 😀

The Bonfire Moment: Bring Your Team Together to Solve the Hardest Problems Startups Face

By Martin Gonzalez, Joshua Yellin,

Book cover of The Bonfire Moment: Bring Your Team Together to Solve the Hardest Problems Startups Face

What is my book about?

Unique insights from pioneers of Google’s Startup Accelerator on why building teams is harder than building tech—and a proven way to develop a strong, resilient, and effective team.

Most startups fail not because of a bad product, poor timing, or mismanaged cash but because of people problems: conflicts over strategy, decision-making, and team culture. My book outlines the common traps startup teams fall into and shares their powerful one-day workshop that helps teams escape those traps. The unique process of The Bonfire Moment brings colleagues together for a full day of facing hard truths, noticing hidden dynamics, and gearing up for the intense challenges of startup life.

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