Creative Construction
Book description
Every company wants to grow, and the most proven way is through innovation. The conventional wisdom is that only disruptive, nimble startups can innovate; once a business gets bigger and more complex corporate arteriosclerosis sets in. Gary Pisano's remarkable research conducted over three decades, and his extraordinary on-the ground experience…
Why read it?
1 author picked Creative Construction as one of their favorite books. Why do they recommend it?
Chapter 8! Chapter 8! What a gem on what it really takes to build innovative cultures. Pisano, a Harvard business school professor, articulated ideas that I had observed in my work across Google and with startups around the world—ideas I wish I had authored myself.
The core idea that stood out to me was how people often romanticize innovative cultures as being all about the “bunnies and cotton candy”—like having tolerance for failure or zero hierarchy—while overlooking the harder, more crucial aspects, such as intolerance for incompetence and the discipline required to kill projects that aren’t working.
His insights resonated…
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