I’ve worked in and around the tech, science and startup world for the past 10 years, and hype has played various roles in my work and life. From working in advertising where my job was to build narratives around ideas and products, then in journalism where I was tasked with sorting hype from reality when deciding who and what to write about, to now being a researcher who looks into the very nature and power of narratives, ideologies, political economies and cultures around science and technology – hype has been a recurring topic which is so important in understanding and navigating the tech industry. I hope you find these books as enlightening as I have!
I wrote
Smoke & Mirrors: How Hype Obscures the Future and How to See Past It
I loved this book because it not only picks apart the concept of "innovation" and helps you approach its usage across work, media, and everyday life but it also goes into exploring an alternative view – that of "maintenance."
It’s packed full of great examples, provides much-needed clear analysis of things we take for granted (like bridges!), and gives me hope for different ways of approaching how to talk about technology, innovation, and the future.
“Innovation” is the hottest buzzword in business. But what if our obsession with finding the next big thing has distracted us from the work that matters most?
“The most important book I’ve read in a long time . . . It explains so much about what is wrong with our technology, our economy, and the world, and gives a simple recipe for how to fix it: Focus on understanding what it takes for your products and services to last.”—Tim O’Reilly, founder of O’Reilly Media
It’s hard to avoid innovation these days. Nearly every product gets marketed as being disruptive, whether…
Crypto is not an area I dive into much in my own work, as I find it such a challenging space to approach without getting lost in hype, misinformation and scams – it can be hard to know who to trust. I loved this book because it’s such a great approachable deep dive that left me feeling so much better informed and clearer in my own opinions on the field.
The “rollicking” (The Economist), “masterfully written” (The Washington Post) account of the crypto delusion, and how Sam Bankman-Fried and a cast of fellow nerds and hustlers turned useless virtual coins into trillions of dollars—hailed by Ezra Klein in The New York Times as one of the “Books That Explain Where We Are”
FINALIST: the Edgar Award (Fact Crime), the Porchlight Business Book Award • A BEST BOOK OF THE YEAR: The New York Times DealBook, The Washington Post, Los Angeles Times, Financial Times, The Globe and Mail, Irish Examiner, Morningstar, The Verge, Wired
In 2021 cryptocurrency went mainstream. Giant investment…
This is one of my favourite tech criticism books. I love how each of the book’s chapters takes a word commonly used in Silicon Valley (and the associated international startup communities) - such as "failure," "disruption," "drop-out," and "content" and dives into the "intellectual bedrock" at the heart of the discourse which surrounds them.
Daub is a Professor of Comparative Literature at Stanford - so his critical eye and vast knowledge of intellectual history swiftly pull apart the pseudo-intellectualism so many in the startup community use to justify their success and problematic behaviour.
I particularly valued the fact that it’s short, punchy, and acts as a brilliant thought-starter to go deeper into the crucial ideologies which are hugely impacting our world today.
Adrian Daub's What Tech Calls Thinking is a lively dismantling of the ideas that form the intellectual bedrock of Silicon Valley. Equally important to Silicon Valley's world-altering innovation are the language and ideas it uses to explain and justify itself. And often, those fancy new ideas are simply old motifs playing dress-up in a hoodie. From the myth of dropping out to the war cry of "disruption," Daub locates the Valley's supposedly original, radical thinking in the ideas of Heidegger and Ayn Rand, the New Age Esalen Foundation in Big Sur, and American traditions from the tent revival to predestination.…
Whilst not specifically about tech, I find this book a crucial intervention in clearly laying out how narratives can be weaponized for catastrophic negative impact.
I also really like how it focuses on the scientists themselves, amongst many other people, and their role in being part of the project of doubt – in understanding and unpicking hype, it’s crucial to consider all the actors involved in bringing science and technology into fruition, and this book expertly does just that.
The U.S. scientific community has long led the world in research on such areas as public health, environmental science, and issues affecting quality of life. Our scientists have produced landmark studies on the dangers of DDT, tobacco smoke, acid rain, and global warming. But at the same time, a small yet potent subset of this community leads the world in vehement denial of these dangers.
Merchants of Doubt tells the story of how a loose-knit group of high-level scientists and scientific advisers, with deep connections in politics and industry, ran effective campaigns to mislead the public and deny well-established scientific…
I love how this book has been part of a resurgence of interest in the Luddites and has helped recontextualize the history. It really has punctured the hype around the idea that the Luddites were anti-tech – the book so brilliantly lays out the very fact that this important piece of hype-busting has been needed for some time for us to really come to terms with technology in today’s society.
It’s also just brilliant historical story-telling, and it’s written with fervour, which I always like in a book.
Longlisted for the Financial Times Business Book of the Year
The most urgent story in modern tech begins not in Silicon Valley but two hundred years ago in rural England, when workers known as the Luddites rose up rather than starve at the hands of factory owners who were using automated machines to erase their livelihoods.
The Luddites organized guerrilla raids to smash those machines-on punishment of death-and won the support of Lord Byron, enraged the Prince Regent, and inspired the birth of science fiction. This all-but-forgotten class struggle brought nineteenth-century England to its knees.
Bombastic headlines about science and technology are nothing new. To cut through the constant stream of information and misinformation on social media, grab the attention of investors, or convince governments to take notice, strident headlines or bold claims seem necessary to give complex, nuanced information some wow factor.
But hype has a dark side, too. It can mislead. It can distract. It can blinker us from seeing what is actually going on. From AI, quantum computing and brain implants, to cancer drugs, future foods and fusion energy, science and technology writer and researcher Gemma Milne reveals hype to be responsible for fundamentally misdirecting or even derailing crucial progress, and lays out the tools to spot and see through it.
I’ve always been fascinated by group dynamics, large and small. Why things functioned well, why they didn’t. It’s possible my ability to empathize and use humor as a consensus-builder is the reason I was elected president of a homeowners association, a music production association, and even an agricultural group. Books were not particularly involved in this fascination! But in recent years, experiencing the breakdown of civility and trust in our political and cultural discourse, I’ve taken a more analytical view of the dynamics. These books, in their very different ways, have taught me lessons about life, understanding those with different beliefs, and finding ways to connect and move forward.
We’ve all experienced the overwhelming level of political and social divisiveness in our country. This invisible “virus” of negativity is, in part, the result of the name-calling and heated rhetoric that has become commonplace among commentators and elected leaders alike.
My book provides a clear perspective on the historical and modern-day causes of our nation's divisive state. It then proposes easy-to-understand solutions—an action plan for our elected leaders and citizens as well. Rather than a scholarly treatment of a complex topic, the book challenges us to take the obvious steps required of those living in a free democracy. And it…
Uniting the States of America: A Self-Care Plan for a Wounded Nation
Lyle Greenfield's "Uniting the States of America―A Self-Care Plan for a Wounded Nation" is a work of nonfiction and opinion. Incorporating the lessons of history and the ideas and wisdom of many, it is intended as both an educational resource and a call-to-action for citizens concerned about the politically and culturally divided state of our Union. A situation that has raised alarm for the very future of our democracy.
First, the book clearly identifies the causes of what has become a national crisis of belief in and love for our country. How the divisiveness and hostility rampant in our political…
