Here are 100 books that Why Startups Fail fans have personally recommended if you like
Why Startups Fail.
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I’ve spent my career building products, scaling companies, and leading teams through the highs and lows of entrepreneurship. I know firsthand how challenging it is to take an idea and turn it into something real—whether that’s a product, a company, or a movement. The books on this list have shaped my approach to leadership, innovation, and resilience. They’ve helped me navigate tough decisions, build stronger teams, and think bigger. I’m passionate about sharing these insights because I believe great builders aren’t just born—they’re made. If you’re looking to create something meaningful, these books will push you, challenge you, and inspire you to build something great.
This book shifted my mindset completely. Before this book, I thought building products meant months of planning and getting everything perfect before launch. Eric Ries shattered that belief—he made me realize learning fast is more important than being perfect. The MVP approach changed how I launch products and businesses. I’ve seen companies burn millions trying to perfect something before launch, only to realize customers don’t want it.
This book is the antidote to that mistake. I still revisit it when I need a reminder that speed and learning always beat perfection.
'The Lean Startup changes everything.' - Harvard Business Review
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Most new businesses fail. But most of those failures are preventable.
The Lean Startup is a new approach to business that's being adopted around the world. It is changing the way companies are built and new products are launched.
Essential reading for any ambitious entrepreneur, The Lean Startup will teach you to identify what your customers really want. You'll learn how to test your vision continuously, adapting and adjusting before it's too late.
With over a million copies sold across the globe, now is your time…
The Beatles are widely regarded as the foremost and most influential music band in history and their career has been the subject of many biographies. Yet the band's historical significance has not received sustained academic treatment to date. In The Beatles and the 1960s, Kenneth L. Campbell uses The…
I learned about leadership and building organizations in a volunteer, community-based organization growing up. I ran my first leadership workshop as an 18-year-old for 15-16-year-old kids, and at its peak, led a passionate group of 200+ kids. I then woke up from that dream into a “real job” as a product manager in a company selling products like bath soap and shampoo, and later as a strategy consultant. It was there that I noticed the significant pain people were experiencing in the corporate world, and I realized I could help leaders build organizations where both the business and its people could thrive.
This book by Noam Wasserman brought scientific rigor to the difficult, often painful decisions entrepreneurs face. Wasserman was one of the first to deeply analyze these challenges, and I found his approach innovative.
I was particularly impressed by his creative method of gathering data—founders who were too busy to fill out traditional surveys were drawn in by an executive compensation benchmarking survey, only to find that 90% of the questions fed directly into his research.
Often downplayed in the excitement of starting up a new business venture is one of the most important decisions entrepreneurs will face: should they go it alone, or bring in cofounders, hires, and investors to help build the business? More than just financial rewards are at stake. Friendships and relationships can suffer. Bad decisions at the inception of a promising venture lay the foundations for its eventual ruin. The Founder's Dilemmas is the first book to examine the early decisions by entrepreneurs that can make or break a startup and its team. Drawing on a decade of research, Noam Wasserman…
I never thought I would be an entrepreneur. In fact, I was happy in corporate life. But when my job in corporate America blew up, I realized that I need to rethink my entire approach to building my career and my life. The result of these efforts is The 10% Entrepreneur. Over the past decade, I have integrated entrepreneurship into my life on a part-time basis, reaping meaningful financial and psychic rewards in the process. In the process, I have taught hundreds of thousands of others that entrepreneurship does not have to be an all-or-nothing proposition.
This is a compelling and fast-paced read about how you can develop a compelling pitch that will convince people to back you. Whether you are looking for investors, customers, business partners, or employees, knowing how to pitch your ideas in a compelling way is absolutely essential. This book dives deep into that challenge with tons of ideas and advice.
'This remarkable book can be your secret weapon for bringing your idea to life.' DAN PINK, bestselling author of Drive
'Whether you want to get ahead inside a company or build a startup from the ground up, this fascinating book is a must-read.' REID HOFFMAN, co-founder of LinkedIn
'A super-readable and actionable look at how to make your ideas take flight. Whether you're pitching a brand new startup or an idea for your company's next product, you'll find a wealth of insights and stories throughout.' MIKE KRIEGER, co-founder of Instagram
Why is it that most fast-growing companies never take any venture capital? Simple. As entrepreneurs like Michael Dell, Bill Gates, and Elon Musk have figured out, the best and most hospitable source of funding is your customers - not investors!
In The Customer-Funded Business, John Mullins identifies the five…
I never thought I would be an entrepreneur. In fact, I was happy in corporate life. But when my job in corporate America blew up, I realized that I need to rethink my entire approach to building my career and my life. The result of these efforts is The 10% Entrepreneur. Over the past decade, I have integrated entrepreneurship into my life on a part-time basis, reaping meaningful financial and psychic rewards in the process. In the process, I have taught hundreds of thousands of others that entrepreneurship does not have to be an all-or-nothing proposition.
So many entrepreneurs work endless hours without finding a way to monetize their work. They achieve success on paper, but don’t actually reap the financial benefits. This book provides a roadmap to monetize your talents in a number of ways – from building your brand to figuring out how to get people to pay for your services.
It's no secret that the world of work has changed, and we're shifting toward an ever more entrepreneurial, self-reliant, work-from-wherever-you-are economy. That can be a liberating force, and many professionals dream of becoming independent, whether by starting their own businesses, becoming consultants or freelancers, or developing a sideline.
But there's a major obstacle professionals face when they contemplate taking the leap: how to actually make money doing what they love. You may have incredible talent and novel ideas, but figuring out how to get started, building your reputation in a…
I’m a software developer turned independent software vendor, learning about product management as a way to launch more successful products. I’m a co-founder of MindMup, a popular collaboration tool used by millions of students and schoolchildren worldwide, and Narakeet, an innovative video maker for people who are not video professionals. The books from this list helped me create successful products that users love, and successfully compete with companies that have several orders of magnitude more staff and resources.
Other books will teach you to focus on outcomes, but then the next question is what kind of outcomes are worth focusing on. This is where Lean Analytics comes in. The real gem from this book is the model of Five Stages of Growth, suggesting a typical progression of outcomes that product managers should follow when growing a product from an idea to a marketplace winner. It’s an invaluable thinking tool for new and experienced product managers alike. In addition, the book documents what kind of metrics various successful products tracked throughout growth, and provides some amazingly useful reference values for key business metrics for different categories of software products.
This book is great as an introduction to business metrics for new product managers, focusing specifically on software products. I recommend reading this before any other metrics book, as it’s very practical and relatable.
Whether you're a startup founder trying to disrupt an industry or an intrapreneur trying to provoke change from within, your biggest challenge is creating a product people actually want. Lean Analytics steers you in the right direction. This book shows you how to validate your initial idea, find the right customers, decide what to build, how to monetize your business, and how to spread the word. Packed with more than thirty case studies and insights from over a hundred business experts, Lean Analytics provides you with hard-won, real-world information no entrepreneur can afford to go without. Understand Lean Startup, analytics…
Rupert Scofield is the President & CEO of a global financial services empire spanning 20 countries of Latin America, Africa, Eurasia and the Middle East, serving millions of the world’s poorest families, especially women. Scofield has spent the better part of his life dodging revolutions, earthquakes and assassins in the Third World, and once ran for his life from a mob in Mogadishu, Somalia.
Alex Lazarow is one of those rare people who can observe things taking place around the world and package them for us in a way we can comprehend that an important change in the way things used to be done is taking place, and if we want to keep up we need to pay attention. The change Alex sees is in the way start-ups are happening and companies are being structured. Whereas investors and entrepreneurs alike used to try to create “unicorns” – i.e., companies that “disrupted” an existing sector with little capital investment and could scale from thousands to millions in sales in less than a year, and IPO the next year to achieve a market cap of billions – Alex thinks the future is with “Camels”, which do not try to scale recklessly to achieve a gigantic short term payday but rather try to build something that is…
The new playbook for innovation and startup success is emerging from beyond Silicon Valley--at the "frontier."
Startups have changed the world. In the United States, many startups, such as Tesla, Apple, and Amazon, have become household names. The economic value of startups has doubled since 1992 and is projected to double again in the next fifteen years.
For decades, the hot center of this phenomenon has been Silicon Valley. This is changing fast. Thanks to technology, startups are now taking root everywhere, from Delhi to Detroit to Nairobi to Sao Paulo. Yet despite this globalization of startup activity, our knowledge…
Drawing on two decades of research into what makes entrepreneurs entrepreneurs, and how they differ from the rest of us, Break the Rules! builds a compelling argument that successful entrepreneurs exhibit six mindsets that allow them to challenge assumptions, overcome obstacles, and mitigate risk to take advantage of opportunities that…
The future is the one thing in which we are all invested. In order to shape the future we must be able to visualise possibilities, prepare for consequences, and take action. My job is to help companies, charities, and governments to see and prepare for the future. But so many of the lessons that I find myself trying to teach to leaders have their parallels in our personal and working lives - including mine. In a time of great uncertainty about the future, we all must take time out to picture where we’re going, make choices about our direction, and invest in ourselves to achieve our dreams.
**WINNER OF THE STARTUP INSPIRATION CATEGORY OF THE 2020 BUSINESS BOOK AWARDS**
'It's impossible to read this book without being inspired and energised ... Essential reading for any start-up or entrepreneur, at any stage of the journey.' - Alison Jones, Host of The Extraordinary Business Book Club podcast and author of This Book Means Business
'Genuinely fresh and jargon-free' - Financial Times
How to Have a Happy Hustle shares the secrets of innovation experts and startup founders to help you make your ideas happen.
If you're looking for fulfilment outside the day job, have an idea but don't know where…
I have worked with startups since 2000, when I joined ShareBuilder, ultimately sold to Capital One in a $9.5 billion deal – one of my five successful startup exits to date. I am currently an officer of seven startups. Startups drive global job creation and problem-solving innovation. But 90% fail, often for preventable reasons. I am helping entrepreneurs beat those odds. I wrote Startup Law and Fundraising to help entrepreneurs build on a solid foundation, avoid common legal and regulatory mistakes, and fund their vision. My books are used globally in law and MBA schools, and I speak constantly on entrepreneurship-related topics, including recently to groups in Istanbul, Ramallah, and Tehran.
See, Solve, Scale provides a proven three-part framework for entrepreneurial success called the “See, Solve, Scale Entrepreneurial Process.” Author Danny Warshay has been a Professor of Entrepreneurship at Brown University for 15+ years. Previously, after earning his Harvard MBA, Warshay spent time in brand management at Procter & Gamble, followed by several years launching, growing, and exiting startups in software, advanced materials, consumer products, and media.
See, Solve, Scale unpacks key concepts from Warshay’s Brown University course on entrepreneurship. Warshay has also taught these concepts internationally to entrepreneurship organizations, private companies, non-profits, governmental agencies, and non-governmental organizations. His teachings have broad applicability to solving all types of problems and improving the functioning and results of almost any kind of organization, not just startups.
Key lessons in the book include the importance of bottom-up research, being anthropological and empathetic and finding and validating an unmet need or problem to solve, recognizing…
Inspired by Brown University's beloved course - The Entrepreneurial Process - Danny Warshay's See, Solve, Scale is a proven and paradigm-shifting method to unlocking the power of entrepreneurship.
The Entrepreneurial Process, one of Brown University's highest-rated courses, has empowered thousands of students to start their own ventures. You might assume these ventures started because the founders were born entrepreneurs. You might assume that these folks had technical or finance degrees, or worked at fancy consulting firms, or had some other specialized knowledge. Yet that isn't the case. Entrepreneurship is not a spirit or a gift. It is a process that…
As a 25-year business coach, I have often assigned clients the task of wandering through a book store and acting like a heat-guided missile, letting themselves notice what topics and books they are naturally drawn to. For me, even as a liberal arts major with no entrepreneurial experience when I started my consulting business 25 years ago, I was always drawn to the business, psychology, and entrepreneur section. The world of work is my playground, and I am fascinated by how to help people build a powerful body of work while sustaining themselves financially and having a deep quality of life.
As the subtitle says, there are few people who have the experience and expertise to write “The time-tested, battle-hardened guide for anyone starting anything.” Guy Kawasaki brings the right blend of easy-to-understand brand and business advice mixed with a foundation of ethics and generosity. If you only want one startup book in your library, this is the one.
THE CLASSIC BESTSELLING GUIDE TO LAUNCHING AND MAKING YOUR NEW PRODUCT, SERVICE OR IDEA A SUCCESS. 'The ultimate entrepreneurship handbook' - Arianna Huffington Whether you're an aspiring entrepreneur, small-business owner, intrapreneur, or not-for-profit leader, there's no shortage of advice on topics such as innovating, recruiting, fund raising, and branding. In fact, there are so many books, articles, websites, blogs, webinars, and conferences that many startups focus on the wrong priorities and go broke before they succeed. The Art of the Start 2.0 solves that problem by distilling Guy Kawasaki's decades of experience as one of the most hardworking and irreverent…
This sixteenth book in the Crypto Hipster Mysticals series, entitled Furry Psychedelic Crypto Tokens offers some contemplations on what could be possible from a social impact perspective on the adoption of blockchain technology. This book is drawn from four Crypto Hipster Mysticals podcasts.
Diego Lizarazo, Director of Developer Relations at…
The world of entrepreneurship has been my driving passion for decades. Why? It is entrepreneurs, despite their many quirks, who make the world a better place. It’s entrepreneurs who create jobs in a world where jobs in many places are in short supply. It’s entrepreneurs who wake up every day with a passion to forge their own path with the freedom to do so. And it’s why I embarked at mid-life on a second career as a business-school professor. It’s why I teach and why I write. The books I suggest here will give you a fighting chance to deal effectively with the challenges you’ll surely find along your entrepreneurial journey.
This book packs more value for entrepreneurs into its 136 pages than any other book I know. It solves a problem every entrepreneur faces in talking with others about whether their idea is any good: they lie to you!
What you want is honest info about their needs, not what your Mom or your loving Grandmother would gratuitously tell you! This fabulous little book shows how.
The Mom Test is a quick, practical guide that will save you time, money, and heartbreak.
They say you shouldn't ask your mom whether your business is a good idea, because she loves you and will lie to you. This is technically true, but it misses the point. You shouldn't ask anyone if your business is a good idea. It's a bad question and everyone will lie to you at least a little . As a matter of fact, it's not their responsibility to tell you the truth. It's your responsibility to find it and it's worth doing right .…
