Fans pick 100 books like Out-Innovate

By Alexandre Lazarow,

Here are 100 books that Out-Innovate fans have personally recommended if you like Out-Innovate. Shepherd is a community of 12,000+ authors and super readers sharing their favorite books with the world.

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Book cover of Changing the World Without Losing Your Mind: Leadership Lessons from Three Decades of Social Entrepreneurship

Rupert Scofield Author Of Default to Bold:  Anatomy of a Turnaround

From my list on learning how to survive as an entrepreneur.

Why am I passionate about this?

Rupert Scofield is the President & CEO of a global financial services empire spanning 20 countries of Latin America, Africa, Eurasia and the Middle East, serving millions of the world’s poorest families, especially women. Scofield has spent the better part of his life dodging revolutions, earthquakes and assassins in the Third World, and once ran for his life from a mob in Mogadishu, Somalia.

Rupert's book list on learning how to survive as an entrepreneur

Rupert Scofield Why did Rupert love this book?

In Changing the World, Alex tells his own story, and it’s a compelling one, chocked full of useful lessons for anyone hoping to find a way to make a difference and take on any of the world’s seemingly intractable problems.   It’s all here, from how to break in, to recognizing an opportunity when it presents itself and knowing how to take full advantage of it, to building an organization and populating it with the right people, and how to raise the dough to finance your dream.  As to how to break-in, while he doesn’t say as much, I know Alex shares my view that the fastest and best way to break into international development work is to go and live where the problems of poverty live – which in Alex’s case was Bangladesh.  There he apprenticed himself to a 100-karat visionary, authentic social entrepreneur, Nobel Prize winner Muhammad Yunus.…

By Alex Counts,

Why should I read it?

1 author picked Changing the World Without Losing Your Mind as one of their favorite books, and they share why you should read it.

What is this book about?

Some people are dreamers. They choose careers shaped by dreams of making the world a better place. When your dreams are that powerful, it’s easy to neglect yourself. Both lives and dreams can suffer the consequences.

If you’re one of the dreamers, this is the book for you. Changing the World Without Losing Your Mind is a down-to-earth guide to mission-driven leadership. Drawing on his decades as an acclaimed nonprofit leader, Alex Counts offers practical advice on such vital activities as fundraising, team-building, communications, and management. He shows you how to run an organization—and your own life—both effectively and sustainably,…


Book cover of The Unfinished Social Entrepreneur

Rupert Scofield Author Of Default to Bold:  Anatomy of a Turnaround

From my list on learning how to survive as an entrepreneur.

Why am I passionate about this?

Rupert Scofield is the President & CEO of a global financial services empire spanning 20 countries of Latin America, Africa, Eurasia and the Middle East, serving millions of the world’s poorest families, especially women. Scofield has spent the better part of his life dodging revolutions, earthquakes and assassins in the Third World, and once ran for his life from a mob in Mogadishu, Somalia.

Rupert's book list on learning how to survive as an entrepreneur

Rupert Scofield Why did Rupert love this book?

This is a great guide for people considering embarking on a social enterprise journey, a kind of pump primer that canvasses many people in the field for their advice and imparts a lot from the author himself who is in as good a position as anyone to offer it, having "walked the walk "from acolyte/novitiate to investor, to professor and to convener of the like-minded in one of the most enjoyable conferences I have ever attended, chocked full of social entrepreneurs and other interesting people, and happily keynote-free. I think the most valuable advice Jonathan imparts, and it plays like a lite motif throughout this breezily-paced book is that the best way to be effective in this multi-variegated field is to learn the language of your beneficiaries, not so much to be able to speak to them, but rather to listen to them and understand their plight and what they…

By Jonathan Lewis,

Why should I read it?

1 author picked The Unfinished Social Entrepreneur as one of their favorite books, and they share why you should read it.

What is this book about?

The Unfinished Social Entrepreneur is about powering up your social justice career.The world feels so screwed up, so unfair, so unnecessarily mean, so Trumpian. More than ever, the world needs you. This book is a book of conviction about the unfinished work of social justice. According to Lewis: "The crusty work of social entrepreneurship is as much fun as I’m permitted to have in public. It’s joyous, fulfilling and happy-making. Tackling big challenges is heady stuff. Fighting the good fight is utterly gratifying."The Unfinished Social Entrepreneur is a compendium of 21 original essays and insights - part memoir, part handbook…


Book cover of The Ten Faces of Innovation: IDEO's Strategies for Beating the Devil's Advocate and Driving Creativity Throughout Your Organization

Rupert Scofield Author Of Default to Bold:  Anatomy of a Turnaround

From my list on learning how to survive as an entrepreneur.

Why am I passionate about this?

Rupert Scofield is the President & CEO of a global financial services empire spanning 20 countries of Latin America, Africa, Eurasia and the Middle East, serving millions of the world’s poorest families, especially women. Scofield has spent the better part of his life dodging revolutions, earthquakes and assassins in the Third World, and once ran for his life from a mob in Mogadishu, Somalia.

Rupert's book list on learning how to survive as an entrepreneur

Rupert Scofield Why did Rupert love this book?

This is the follow up to The Art of Innovation which describes the strategies of the world-famous design firm, IDEO, which has dissected the process of innovation and, in this book, identified the types of “personas” a CEO should attract in order to tackle big, difficult problems with novel, creative approaches.  I could definitely relate to the first persona described, The Anthropologist, who spends an inordinate amount of time with the clients, listening and observing, in order to understand what they really desire and what has prevented them thus far from achieving or obtaining it.  I also found The Cross-Pollinator interesting, which argued that you should sometimes involve people from other sectors or countries which may at first glance seem irrelevant to the job at hand but, if given the chance to be “heard”, could lead to a solution.  The author makes the case for another eight personas, who may…

By Tom Kelley, Jonathan Littman,

Why should I read it?

1 author picked The Ten Faces of Innovation as one of their favorite books, and they share why you should read it.

What is this book about?

A brilliant guide to fostering creativity and business innovation, The Ten Faces of Innovation shows how any individual can become an experienced architect, storyteller, caregiver or cross-pollinator...just four of the ten characters that can be adopted in different situations to create a broader range of solutions to business problems. At the start of the creative process you might be the 'anthropologist', going into the field to see how customers use and respond to products; later you might be the 'hurdler', who overcomes obstacles on the way to the finished product. The book explains with examples from business how adopting these…


Book cover of Only the Paranoid Survive: How to Exploit the Crisis Points That Challenge Every Company

Rupert Scofield Author Of Default to Bold:  Anatomy of a Turnaround

From my list on learning how to survive as an entrepreneur.

Why am I passionate about this?

Rupert Scofield is the President & CEO of a global financial services empire spanning 20 countries of Latin America, Africa, Eurasia and the Middle East, serving millions of the world’s poorest families, especially women. Scofield has spent the better part of his life dodging revolutions, earthquakes and assassins in the Third World, and once ran for his life from a mob in Mogadishu, Somalia.

Rupert's book list on learning how to survive as an entrepreneur

Rupert Scofield Why did Rupert love this book?

This book is a guide to surviving an existential crisis – what Grove calls a Strategic Inflection Point – when your business is subjected to one or more of six external forces, which, if powerful enough, could destroy the business.  Some of them are obvious – competitors, regulators, customers, vendors – but others more esoteric, like “the possibility your business could be done a different way”, what today we would call being disrupted.  I read it in 2015, when the company I run, FINCA International, was facing five of these six forces, each of which clobbered us with a 10x force compared to the first three decades of our existence, when competition was weak and most external forces enabled our success. How does a CEO respond to this challenge?  Grove’s answer is summarized in the title: remain in a permanent state of dread, which to outsiders might appear on the…

By Andrew S. Grove,

Why should I read it?

1 author picked Only the Paranoid Survive as one of their favorite books, and they share why you should read it.

What is this book about?

The President and CEO of Intel, the world's largest chipmaker, reveals how to identify and exploit the key moments of change in any industry that generates either drastic failure or incredible success. Under Andrew Grove's leadership, Intel has become the world's largest computer chipmaker, the 5th most admired company in America, and the 7th most profitable company among the Fortune 500. Few CEOs can claim this level of success. Grove attributes much of it to the philosophy and strategy he has learned the hard way as he steered Intel through a series of potential major disasters. There are moments in…


Book cover of Lean Analytics: Use Data to Build a Better Startup Faster

Gojko Adzic Author Of Impact Mapping: Making a Big Impact with Software Products and Projects

From my list on for new software product managers.

Why am I passionate about this?

I’m a software developer turned independent software vendor, learning about product management as a way to launch more successful products. I’m a co-founder of MindMup, a popular collaboration tool used by millions of students and schoolchildren worldwide, and Narakeet, an innovative video maker for people who are not video professionals. The books from this list helped me create successful products that users love, and successfully compete with companies that have several orders of magnitude more staff and resources. 

Gojko's book list on for new software product managers

Gojko Adzic Why did Gojko love this book?

Other books will teach you to focus on outcomes, but then the next question is what kind of outcomes are worth focusing on. This is where Lean Analytics comes in. The real gem from this book is the model of Five Stages of Growth, suggesting a typical progression of outcomes that product managers should follow when growing a product from an idea to a marketplace winner. It’s an invaluable thinking tool for new and experienced product managers alike. In addition, the book documents what kind of metrics various successful products tracked throughout growth, and provides some amazingly useful reference values for key business metrics for different categories of software products.

This book is great as an introduction to business metrics for new product managers, focusing specifically on software products. I recommend reading this before any other metrics book, as it’s very practical and relatable.

By Alistair Croll, Benjamin Yoskovitz,

Why should I read it?

1 author picked Lean Analytics as one of their favorite books, and they share why you should read it.

What is this book about?

Whether you're a startup founder trying to disrupt an industry or an intrapreneur trying to provoke change from within, your biggest challenge is creating a product people actually want. Lean Analytics steers you in the right direction. This book shows you how to validate your initial idea, find the right customers, decide what to build, how to monetize your business, and how to spread the word. Packed with more than thirty case studies and insights from over a hundred business experts, Lean Analytics provides you with hard-won, real-world information no entrepreneur can afford to go without. Understand Lean Startup, analytics…


Book cover of Why Startups Fail: A New Roadmap for Entrepreneurial Success

Patrick J. McGinnis Author Of The 10% Entrepreneur: Live Your Startup Dream Without Quitting Your Day Job

From my list on for part-time entrepreneurs.

Why am I passionate about this?

I never thought I would be an entrepreneur. In fact, I was happy in corporate life. But when my job in corporate America blew up, I realized that I need to rethink my entire approach to building my career and my life. The result of these efforts is The 10% Entrepreneur. Over the past decade, I have integrated entrepreneurship into my life on a part-time basis, reaping meaningful financial and psychic rewards in the process. In the process, I have taught hundreds of thousands of others that entrepreneurship does not have to be an all-or-nothing proposition.

Patrick's book list on for part-time entrepreneurs

Patrick J. McGinnis Why did Patrick love this book?

As a professor at Harvard Business School, Eisenmann has taught a generation of entrepreneurs how to launch and scale businesses. He has then watched as some of these promising businesses fail. This book explores the 6 major patterns of failure in entrepreneurial ventures, shows how they play out in the real world, and gives you the tool to avoid a similar fate.

By Tom Eisenmann,

Why should I read it?

1 author picked Why Startups Fail as one of their favorite books, and they share why you should read it.

What is this book about?

If you want your startup to succeed, you need to understand why startups fail.

“Whether you’re a first-time founder or looking to bring innovation into a corporate environment, Why Startups Fail is essential reading.”—Eric Ries, founder and CEO, LTSE, and New York Times bestselling author of The Lean Startup and The Startup Way

Why do startups fail? That question caught Harvard Business School professor Tom Eisenmann by surprise when he realized he couldn’t answer it.

So he launched a multiyear research project to find out. In Why Startups Fail, Eisenmann reveals his findings: six distinct patterns that account for the…


Book cover of How to Have a Happy Hustle: The Complete Guide to Making Your Ideas Happen

Tom Cheesewright Author Of Future-Proof Your Business

From my list on helping you take control of your future.

Why am I passionate about this?

The future is the one thing in which we are all invested. In order to shape the future we must be able to visualise possibilities, prepare for consequences, and take action. My job is to help companies, charities, and governments to see and prepare for the future. But so many of the lessons that I find myself trying to teach to leaders have their parallels in our personal and working lives - including mine. In a time of great uncertainty about the future, we all must take time out to picture where we’re going, make choices about our direction, and invest in ourselves to achieve our dreams.

Tom's book list on helping you take control of your future

Tom Cheesewright Why did Tom love this book?

People are re-evaluating work right now, and looking for something beyond the salary.

This book is one of the best guides to help you find something that might both make you money and make you happy.

It’s clear and helpful, upbeat but also very honest about what is required to turn a passion into a business.

By Bec Evans,

Why should I read it?

1 author picked How to Have a Happy Hustle as one of their favorite books, and they share why you should read it.

What is this book about?

**WINNER OF THE STARTUP INSPIRATION CATEGORY OF THE 2020 BUSINESS BOOK AWARDS**

'It's impossible to read this book without being inspired and energised ... Essential reading for any start-up or entrepreneur, at any stage of the journey.' - Alison Jones, Host of The Extraordinary Business Book Club podcast and author of This Book Means Business

'Genuinely fresh and jargon-free' - Financial Times

How to Have a Happy Hustle shares the secrets of innovation experts and startup founders to help you make your ideas happen.

If you're looking for fulfilment outside the day job, have an idea but don't know where…


Book cover of The Art of the Start 2.0: The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything

Pamela Slim Author Of The Widest Net: Unlock Untapped Markets and Discover New Customers Right in Front of You

From my list on to build a business worth running.

Why am I passionate about this?

As a 25-year business coach, I have often assigned clients the task of wandering through a book store and acting like a heat-guided missile, letting themselves notice what topics and books they are naturally drawn to. For me, even as a liberal arts major with no entrepreneurial experience when I started my consulting business 25 years ago, I was always drawn to the business, psychology, and entrepreneur section. The world of work is my playground, and I am fascinated by how to help people build a powerful body of work while sustaining themselves financially and having a deep quality of life. 

Pamela's book list on to build a business worth running

Pamela Slim Why did Pamela love this book?

As the subtitle says, there are few people who have the experience and expertise to write “The time-tested, battle-hardened guide for anyone starting anything.” Guy Kawasaki brings the right blend of easy-to-understand brand and business advice mixed with a foundation of ethics and generosity. If you only want one startup book in your library, this is the one.

By Guy Kawasaki, Lindsey Filby (illustrator),

Why should I read it?

1 author picked The Art of the Start 2.0 as one of their favorite books, and they share why you should read it.

What is this book about?

THE CLASSIC BESTSELLING GUIDE TO LAUNCHING AND MAKING YOUR NEW PRODUCT, SERVICE OR IDEA A SUCCESS.
'The ultimate entrepreneurship handbook' - Arianna Huffington
Whether you're an aspiring entrepreneur, small-business owner, intrapreneur, or not-for-profit leader, there's no shortage of advice on topics such as innovating, recruiting, fund raising, and branding. In fact, there are so many books, articles, websites, blogs, webinars, and conferences that many startups focus on the wrong priorities and go broke before they succeed.
The Art of the Start 2.0 solves that problem by distilling Guy Kawasaki's decades of experience as one of the most hardworking and irreverent…


Book cover of See, Solve, Scale: How Anyone Can Turn an Unsolved Problem Into a Breakthrough Success

Paul A. Swegle Author Of Startup Law and Fundraising for Entrepreneurs and Startup Advisors

From my list on startup success from someone with startup wins.

Why am I passionate about this?

I have worked with startups since 2000, when I joined ShareBuilder, ultimately sold to Capital One in a $9.5 billion deal – one of my five successful startup exits to date. I am currently an officer of seven startups. Startups drive global job creation and problem-solving innovation. But 90% fail, often for preventable reasons. I am helping entrepreneurs beat those odds. I wrote Startup Law and Fundraising to help entrepreneurs build on a solid foundation, avoid common legal and regulatory mistakes, and fund their vision. My books are used globally in law and MBA schools, and I speak constantly on entrepreneurship-related topics, including recently to groups in Istanbul, Ramallah, and Tehran. 

Paul's book list on startup success from someone with startup wins

Paul A. Swegle Why did Paul love this book?

See, Solve, Scale provides a proven three-part framework for entrepreneurial success called the “See, Solve, Scale Entrepreneurial Process.” Author Danny Warshay has been a Professor of Entrepreneurship at Brown University for 15+ years. Previously, after earning his Harvard MBA, Warshay spent time in brand management at Procter & Gamble, followed by several years launching, growing, and exiting startups in software, advanced materials, consumer products, and media. 

See, Solve, Scale unpacks key concepts from Warshay’s Brown University course on entrepreneurship. Warshay has also taught these concepts internationally to entrepreneurship organizations, private companies, non-profits, governmental agencies, and non-governmental organizations. His teachings have broad applicability to solving all types of problems and improving the functioning and results of almost any kind of organization, not just startups. 

Key lessons in the book include the importance of bottom-up research, being anthropological and empathetic and finding and validating an unmet need or problem to solve, recognizing…

By Danny Warshay,

Why should I read it?

1 author picked See, Solve, Scale as one of their favorite books, and they share why you should read it.

What is this book about?

Inspired by Brown University's beloved course - The Entrepreneurial Process - Danny Warshay's See, Solve, Scale is a proven and paradigm-shifting method to unlocking the power of entrepreneurship.

The Entrepreneurial Process, one of Brown University's highest-rated courses, has empowered thousands of students to start their own ventures. You might assume these ventures started because the founders were born entrepreneurs. You might assume that these folks had technical or finance degrees, or worked at fancy consulting firms, or had some other specialized knowledge. Yet that isn't the case. Entrepreneurship is not a spirit or a gift. It is a process that…


Book cover of The Social Entrepreneur’s Handbook: How to Start, Build, and Run a Business That Improves the World

Alex Counts Author Of Changing the World Without Losing Your Mind: Leadership Lessons from Three Decades of Social Entrepreneurship

From my list on social entrepreneurship and why it is so important.

Why am I passionate about this?

Alex Counts founded Grameen Foundation and became its President and CEO in 1997. A Cornell University graduate, Counts’s commitment to poverty eradication deepened as a Fulbright scholar in Bangladesh, where he trained under Professor Muhammad Yunus, the founder and managing director of Grameen Bank, and co-recipient of the 2006 Nobel Peace Prize. Since its modest beginnings, Grameen Foundation has grown to become a leading international humanitarian organization. Today he is an independent consultant to mission-driven organizations, a prolific writer, and an adjunct faculty member at the University of Maryland who loves to teach nonprofit leadership and related subjects. 

Alex's book list on social entrepreneurship and why it is so important

Alex Counts Why did Alex love this book?

This guidebook in the form of a memoir, or memoir in the form of a guidebook, is both highly entertaining and profoundly useful.  Through brutally honest stories from his years leading FINCA, the global microfinance network, Scofield shows how social change happens: one mistake, one insight, and one breakthrough at a time.  By laying them out so clearly and in such a reader-friendly format, he has provided a valuable gift to a new generation of changemakers.

By Rupert Scofield,

Why should I read it?

1 author picked The Social Entrepreneur’s Handbook as one of their favorite books, and they share why you should read it.

What is this book about?

"The reader gains an insightful view of the author's personal journey and the processes involved when setting up a social enterprise. Its distinctive style makes it useful for readers who are looking for a thorough account of setting up a not-for-profit organisation or social enterprise" Phoenix, Jan 2012


Book cover of Changing the World Without Losing Your Mind: Leadership Lessons from Three Decades of Social Entrepreneurship
Book cover of The Unfinished Social Entrepreneur
Book cover of The Ten Faces of Innovation: IDEO's Strategies for Beating the Devil's Advocate and Driving Creativity Throughout Your Organization

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