The Ten Faces of Innovation

By Jonathan Littman, Tom Kelley,

Book cover of The Ten Faces of Innovation: IDEO's Strategies for Beating the Devil's Advocate and Driving Creativity Throughout Your Organization

Book description

A brilliant guide to fostering creativity and business innovation, The Ten Faces of Innovation shows how any individual can become an experienced architect, storyteller, caregiver or cross-pollinator...just four of the ten characters that can be adopted in different situations to create a broader range of solutions to business problems. At…

When you buy books, we may earn a commission that helps keep our lights on (or join the rebellion as a member).

Why read it?

1 author picked The Ten Faces of Innovation as one of their favorite books. Why do they recommend it?

This is the follow up to The Art of Innovation which describes the strategies of the world-famous design firm, IDEO, which has dissected the process of innovation and, in this book, identified the types of “personas” a CEO should attract in order to tackle big, difficult problems with novel, creative approaches.  I could definitely relate to the first persona described, The Anthropologist, who spends an inordinate amount of time with the clients, listening and observing, in order to understand what they really desire and what has prevented them thus far from achieving or obtaining it.  I also found The Cross-Pollinator…

Want books like The Ten Faces of Innovation?

Our community of 12,000+ authors has personally recommended 100 books like The Ten Faces of Innovation.

Browse books like The Ten Faces of Innovation

Book cover of Changing the World Without Losing Your Mind: Leadership Lessons from Three Decades of Social Entrepreneurship
Book cover of The Unfinished Social Entrepreneur
Book cover of Out-Innovate: How Global Entrepreneurs--from Delhi to Detroit--Are Rewriting the Rules of Silicon Valley

Share your top 3 reads of 2024!

And get a beautiful page showing off your 3 favorite reads.

1,187

readers submitted
so far, will you?

5 book lists we think you will like!

Interested in innovation, organizational effectiveness, and entrepreneurs?

Innovation 85 books
Entrepreneurs 313 books