Attitudes and Persuasion

By Richard E. Petty, John T. Cacioppo,

Book cover of Attitudes and Persuasion: Classic and Contemporary Approaches

Book description

This book provides a needed survey of a truly remarkable number of different theoretical approaches to the related phenomena of attitude and belief change. It focuses on variable perspective theory which is far more deserving of attention than the present level of research activity.

Shepherd is reader supported. When you buy books, we may earn an affiliate commission.

Why read it?

1 author picked Attitudes and Persuasion as one of their favorite books. Why do they recommend it?

What do I consider the most important theory of persuasion? The elaboration likelihood model provides a detailed, yet elegant, framework for understanding two primary “routes” through which people are influenced. This academic book not only helped me synthesize a huge body of previous theory and research, it still provides a practical blueprint for constructing my own persuasive messages. 

Want books like Attitudes and Persuasion?

Our community of 9,000+ authors has personally recommended 79 books like Attitudes and Persuasion.

Browse books like Attitudes and Persuasion

5 book lists we think you will like!

Interested in persuasion, evil, and the scientific method?

9,000+ authors have recommended their favorite books and what they love about them. Browse their picks for the best books about persuasion, evil, and the scientific method.

Persuasion Explore 21 books about persuasion
Evil Explore 12 books about evil
The Scientific Method Explore 41 books about the scientific method