Attitudes and Persuasion
This book provides a needed survey of a truly remarkable number of different theoretical approaches to the related phenomena of attitude and belief change. It focuses on variable perspective theory which is far more deserving of attention than the present level of research activity.
Why read it?
1 author picked Attitudes and Persuasion as one of their favorite books. Why do they recommend it?
What do I consider the most important theory of persuasion? The elaboration likelihood model provides a detailed, yet elegant, framework for understanding two primary “routes” through which people are influenced. This academic book not only helped me synthesize a huge body of previous theory and research, it still provides a practical blueprint for constructing my own persuasive messages.
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