Fans pick 100 books like Super Freakonomics

There is much evidence that individuals often suffer from inertia when it comes to making significant decisions – including investment choices.

This engaging book by Professor Milkman at the Wharton School aims to create a climate in which “change” can be accomplished in an efficient, systematic, and relatively painless way. There are numerous examples of improvements by both individuals and organizations. This highly readable book is a must for anyone interested in creating and sustaining positive change habits, for example, to encourage increased savings and systematic investment policies.

Professor Milkman is one of our successful undergraduate alums and participates on the advisor committee of the ORFE Department at Princeton. She is a terrific teacher and writer. The lessons in this book are most appropriate for investors who are interested in establishing and maintaining sound habits to improve their investment performance.

Parents are the foundation of our society. However, too many parents do not receive the support they need to meet the needs of their children.

Dr. Dana Suskind, my incredible wife, combines the latest science on the key role of parents in the development of children’s brains with stories of the experience of parents left shouldering this vital responsibility. Leaving parents unsupported is detrimental not only to children and families, but also society.

This book is essential for all members of society to read in order to understand why and, importantly, how we must support parents. Parent Nation provides a blueprint for a more sustainable future.

Many people are now aware of the power of incentives. However, it is not hard to find examples of times when incentives and signals do not align.

Take an example addressed in this book: organizations highlight teamwork but use individual incentives. Incentives and signals can help you achieve your goals, but you must make sure that incentives are signally what you intend.

My co-author of The Why-Axis and many academic papers, Uri Gneezy, combines learnings from behavioral economics, game theory, psychology, and fieldwork to teach you to do just that. You will learn how to ensure that your incentives send the signal that you want. 

There are countless amazing insights from Influence Is Your Superpower, by Yale’s Zoe Chance.

Three that stick with me the most for applying these insights at work are: 1) Zoe’s Magic Question of “What would it take?” This little question is so powerful in coming up with innovative solutions that increase buy-in from the person you are asking (and Zoe of course explains why in the book). 2) people are more likely to say yes to you than you may think, so simply asking is important to increasing your influence. 3) saying “no” is key to success (and isn’t as hard as it seems).

She encourages a 24-hours of “no” challenge that can help anyone get more comfortable with saying no. 

Steven Levitt, Professor of Economics at the University of Chicago, has written a thoughtful book at the layperson level to help one understand how mathematical and economic tools provide insights into sensitive social issues from racism to abortion.

He delves into predicting the long-term consequences of short-term decisions. This book is not intended for the college classroom, and it is controversial, but I found it to be a fascinating read.

Viviana Zelizer’s book told me the fascinating story of the cultural transition from a time when children provide to parents mostly financial well-being to a time when children provide only life well-being.

In the 18th century, in America, parents welcomed the arrival of their children mostly as workers when children were young and as security when parents were old. By the mid-19th century, however, parents of the urban elite welcomed their children mostly for their life well-being benefits in love, smiles, and successes that make parents proud.

Children, in Zelizer’s language, became ‘sacralized,’ economically worthless but emotionally priceless. By the early 20th century, working-class and poor parents joined elite parents in sacralizing their children. 

Szuchman and Anderson use the framework of economics principles to look at marital relationships. Though the book was written as more of a self-help marriage guide, it’s an excellent introductory primer to many economic theories. 

Every chapter introduces and defines an economic theory–including moral hazard, comparative advantage, loss aversion, supply and demand, and incentives. Then the authors profile a married couple in crisis and describe how the economic theory fits the marital problem.

It’s a fascinating way of narrowing the larger issues of how to allocate scarce resources into the domestic sphere. I found applying economic theories to married couple fights helped me better understand economics as a whole, and the ways I make decisions in every part of my life.

Additionally, this book can be laugh-out-loud funny.

Mainstream economic accounts of culture are prone to treat culture as a set of norms or informal institutions which constrain economic behavior: ‘don’t charge interest,’ ‘don’t sell kidneys,’ or ‘always tip at a bar’. Storr presents an alternative account of culture as the animating spirit of an economy, which he illustrates through various entrepreneurial spirits which shape the direction of an economy. This book is the perfect combination of serious anthropological theory (Geertz) and an appreciation of the market process. Culture is not that which obstructs market, but that what brings economies to life. 

One of the world’s leading microeconomic scholars presents in this fascinating book brilliant insights about economic theory and its role in public policy.

Rubinstein challenges several central tenets of game theory, and sheds light on the role economics can and should play in society at large. The book presents economic theory through a series of fables.

The stories provide the basic insights of economics, but also enables us to critically evaluate the effect of implicit assumptions on the predictive power of economic theory and its moral implications.

This is a serious scholarly investigation of the origin and eventual triumph of the efficient market hypothesis. Polillo is very smart and the theoretical sophistication high. It combines a thorough history with some extremely interesting ideas about thought, culture, and social processes fleshed out with several different methods of analysis and interpretation.