The best books to understand why cultural knowledge is essential to understand the economy

Economists are arguing to this day what gave rise to the enormous rise in living standards since the 1750s. Deirdre McCloskey argues in this first book of her Bourgeois trilogy that it resulted from a cultural shift in which bourgeois virtues replaced aristocratic ones. The book opened my eyes to the importance of cultural attitudes (dignity and stigma) of various economic and social activities. McCloskey claims that sustained economic growth and innovation were crucially dependent on the dignity of the bourgeois and their commercial activities. McCloskey’s fluent prose which interweaves empirical historical knowledge with literary allusions remains a model to me. 

Biographies of economists can be dull and technical, but not if their subject is John Maynard Keynes. The flamboyant British economist was a member of the Bloomsbury Group of Virginia Woolf and E.M. Forster, married the famous Russian ballerina Lydia Lopokova, and had a group of followers known as the Cambridge circus. The great skill of Skidelsky is his ability to integrate the many facets of Keynes life, from the exciting intellectual milieu of Cambridge and the cultural milieu in London to the economic problems of war, peace, and the Great Depression. This book demonstrates in vivid terms that economics is done by economists with an underlying vision. In Schumpeter’s words that of Keynes was that of: “the arteriosclerotic economy whose opportunities for rejuvenating venture were in permanent decline.”

This might well be the least-read book on my list, but I hope that will change soon. Lanham is a Professor of Rhetoric who argues that Andy Warhol was the best economist of attention of the twentieth century, and an exemplar for the economy of the twenty-first, in which value is created through knowledge and attention. Lanham’s inspired distinction between stuff and fluff convincingly demonstrates that the modern economy is more about the experience, style, and packaging of the stuff, rather than the other way around. And that is a good thing. In one of the many digressions in the book he presents Friedrich Hayek as the Dadaist among the economists. This book is a wild ride, with insights on every page. 

Perhaps Max Weber’s book on the Protestant Ethic should be on my list. But I prefer this book by sociologist Campbell which is at least as bold in its argument. It takes a fresh look at consumption and suggests that modern consumption draws on human imagination, a desire for novelty, and experimentation. Like Weber, Campbell traces the historical roots of modern economic action, and he does so by suggesting that Romanticism was not a hostile reaction to capitalism, but the imaginative counterpart to the productive revolution of the eighteenth century. As such Romanticism facilitated the Industrial Revolution and made the modern economy possible. Campbell does not explore this, but I think of the Romantic Ethic as the cultural background for the subjective theory of value in economics.

Mainstream economic accounts of culture are prone to treat culture as a set of norms or informal institutions which constrain economic behavior: ‘don’t charge interest,’ ‘don’t sell kidneys,’ or ‘always tip at a bar’. Storr presents an alternative account of culture as the animating spirit of an economy, which he illustrates through various entrepreneurial spirits which shape the direction of an economy. This book is the perfect combination of serious anthropological theory (Geertz) and an appreciation of the market process. Culture is not that which obstructs market, but that what brings economies to life.