Understanding the Culture of Markets

Mainstream economic accounts of culture are prone to treat culture as a set of norms or informal institutions which constrain economic behavior: ‘don’t charge interest,’ ‘don’t sell kidneys,’ or ‘always tip at a bar’. Storr presents an alternative account of culture as the animating spirit of an economy, which he illustrates through various entrepreneurial spirits which shape the direction of an economy. This book is the perfect combination of serious anthropological theory (Geertz) and an appreciation of the market process. Culture is not that which obstructs market, but that what brings economies to life.