100 books like The Romantic Ethic and the Spirit of Modern Consumerism

Biographies of economists can be dull and technical, but not if their subject is John Maynard Keynes. The flamboyant British economist was a member of the Bloomsbury Group of Virginia Woolf and E.M. Forster, married the famous Russian ballerina Lydia Lopokova, and had a group of followers known as the Cambridge circus. The great skill of Skidelsky is his ability to integrate the many facets of Keynes life, from the exciting intellectual milieu of Cambridge and the cultural milieu in London to the economic problems of war, peace, and the Great Depression. This book demonstrates in vivid terms that economics is done by economists with an underlying vision. In Schumpeter’s words that of Keynes was that of: “the arteriosclerotic economy whose opportunities for rejuvenating venture were in permanent decline.”

Economists are arguing to this day what gave rise to the enormous rise in living standards since the 1750s. Deirdre McCloskey argues in this first book of her Bourgeois trilogy that it resulted from a cultural shift in which bourgeois virtues replaced aristocratic ones. The book opened my eyes to the importance of cultural attitudes (dignity and stigma) of various economic and social activities. McCloskey claims that sustained economic growth and innovation were crucially dependent on the dignity of the bourgeois and their commercial activities. McCloskey’s fluent prose which interweaves empirical historical knowledge with literary allusions remains a model to me. 

This might well be the least-read book on my list, but I hope that will change soon. Lanham is a Professor of Rhetoric who argues that Andy Warhol was the best economist of attention of the twentieth century, and an exemplar for the economy of the twenty-first, in which value is created through knowledge and attention. Lanham’s inspired distinction between stuff and fluff convincingly demonstrates that the modern economy is more about the experience, style, and packaging of the stuff, rather than the other way around. And that is a good thing. In one of the many digressions in the book he presents Friedrich Hayek as the Dadaist among the economists. This book is a wild ride, with insights on every page. 

Mainstream economic accounts of culture are prone to treat culture as a set of norms or informal institutions which constrain economic behavior: ‘don’t charge interest,’ ‘don’t sell kidneys,’ or ‘always tip at a bar’. Storr presents an alternative account of culture as the animating spirit of an economy, which he illustrates through various entrepreneurial spirits which shape the direction of an economy. This book is the perfect combination of serious anthropological theory (Geertz) and an appreciation of the market process. Culture is not that which obstructs market, but that what brings economies to life. 

At 18 years old, this book taught me that it was okay to be different and that it was okay to aim for greatness and success without worrying about what other people thought of me.

The book also taught me the value of perseverance and the importance of staying true to oneself even in the face of adversity.  

The idea of citizenship is vague and can be complicated. Sometimes it refers to a person recognized as a natural-born or naturalized denizen of a nation, sometimes the right to cast a ballot, sometimes law-abiding behavior, sometimes civic engagement, and, too seldom, engaging in public work. Bellah and his associates conducted a series of interviews with ordinary citizens across the US to ascertain their understanding and values with respect to private and public (citizenly) life.

Overwhelmingly, those interviewed (mostly white, middle-class Americans) attached great value to their private lives, while acknowledging the importance of civic participation. They commonly expressed a belief that they should be publicly involved. However, when they discussed public life, they had a limited range of ideas about what that participation might look like, especially compared to the rich descriptions they offered for private life and why they valued it so. 

Among others, Habits raises the question… show more.

Robert Putnam and Shaylyn Romney Garrett provide an analysis of the past 125 years of American history that makes a significant contribution to the growing movement to reform American Society. They carefully analyze trends in American life in a way that delineates the tangle of problems we are currently experiencing while at the same time offering hope that we can overcome them. The essence of their analysis is that across a wide variety of societal indicators, the past century and a quarter has involved an upswing in prosocial or communitarian norms and practices, beginning in the progressive era of the early twentieth century. That was followed by a reversal toward less communitarian and more individualistic and self-centered norms and practices.

In A Girl’s Story Annie Ernaux – the author of many memoirs about her parents, her lower-class background, and her sexual life – revisits the summer when she was 18 and a summer camp counselor. For the first time away from home, she was so eager for love that she ended up pursuing a man who dumped and humiliated her. Ernaux has a unique way to find lost time again. She scrutinizes the past with such a precise scalpel that it allows us to identify with the lost young girl and to share her confusion and shame. 

A classic shocker. When I first read this book sometime around 50 years ago, I was shocked at how quickly the characters reverted to a primal state.

Now, that I’m older and wiser, I’m still shocked. I’m shocked at how easily the characters went primal, because I think that is a sad reality, that for most people, civility is a thin veil easily torn by the right circumstance.

This book is perhaps one of the best-kept secrets in economics, overshadowed by Keynes’ more path-breaking General Theory, but oozing with wisdom on every page. Here Keynes transcends the bounds of economics. In his words: “It is one of the objects of this book to urge that the best way to cure this mortal disease of individualism is to provide there shall never exist any confident expectation either that prices are generally going to fall or that they are going to rise; and also that there shall be no serious risk that a movement, if it does occur, will be a big one.” Of course, inflation is the subject here. Its writing style alone elevates it above the commonplace. In this book, the reader finds the balance of practical judgment found in the best economists.