Why did John love this book?
Bryce Hoffman's investigative journalism is top-shelf. The book, primarily focused on business, is written in a style that resembles a gripping novel, complete with an engaging plot, character development, and a healthy dose of suspense.
The author's exceptional writing skills make it a highly enjoyable read, and I eagerly anticipate any and all books by Hoffman. The author leveraged his unique access to the key figures in this tale.
While the book concludes with Ford's successful turnaround, it leaves room for a possible epilogue in the near future or perhaps a follow-up discussing the search for a successor to Mulally (one Mark Fields) and how a new leader will steer Ford to either uphold or adapt Mulally's legacy.
Business leaders can learn heaps from Hoffman's account of Mulally.
1 author picked American Icon as one of their favorite books, and they share why you should read it.
The inside story of the epic turnaround of Ford Motor Company under the leadership of CEO Alan Mulally.
At the end of 2008, Ford Motor Company was just months away from running out of cash. With the auto industry careening toward ruin, Congress offered all three Detroit automakers a bailout. General Motors and Chrysler grabbed the taxpayer lifeline, but Ford decided to save itself.
Under the leadership of charismatic CEO Alan Mulally, Ford had already put together a bold plan to unify its divided global operations, transform its lackluster product lineup, and overcome a dysfunctional culture of infighting, backstabbing, and…