American Icon
Book description
The inside story of the epic turnaround of Ford Motor Company under the leadership of CEO Alan Mulally.
At the end of 2008, Ford Motor Company was just months away from running out of cash. With the auto industry careening toward ruin, Congress offered all three Detroit automakers a bailout.…
Why read it?
1 author picked American Icon as one of their favorite books. Why do they recommend it?
Bryce Hoffman's investigative journalism is top-shelf. The book, primarily focused on business, is written in a style that resembles a gripping novel, complete with an engaging plot, character development, and a healthy dose of suspense.
The author's exceptional writing skills make it a highly enjoyable read, and I eagerly anticipate any and all books by Hoffman. The author leveraged his unique access to the key figures in this tale.
While the book concludes with Ford's successful turnaround, it leaves room for a possible epilogue in the near future or perhaps a follow-up discussing the search for a successor to Mulally…
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