100 books like Freakonomics

By Steven D. Levitt, Stephen J. Dubner,

Here are 100 books that Freakonomics fans have personally recommended if you like Freakonomics. Shepherd is a community of 12,000+ authors and super readers sharing their favorite books with the world.

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Book cover of Reinventing the Bazaar: A Natural History of Markets

Steven K. Vogel Author Of Marketcraft: How Governments Make Markets Work

From my list on how markets really work.

Why am I passionate about this?

I first got interested in how markets really work when I wrote my Ph.D. dissertation on the “deregulation” movement in the United States, Western Europe, and Japan. I quickly discovered that deregulation never happened in the literal sense. In most cases, governments had to increase regulation to enhance market competition. They needed more rules to get “freer” markets. This sounds paradoxical at first, but it really isn’t. It makes perfect sense once you realize that markets do not arise spontaneously but rather are crafted by the very visible hand of the government. So I took that insight and I have been running with it ever since.

Steven's book list on how markets really work

Steven K. Vogel Why did Steven love this book?

McMillan offers a highly readable and concise book on how economists understand market institutions.

I love to assign this book to my undergraduate students because McMillan makes sense of some fairly complex topics, such as auction design. And he covers a wide range of topics of current interest, such as corporate governance and intellectual property rights.

By John McMillan,

Why should I read it?

2 authors picked Reinventing the Bazaar as one of their favorite books, and they share why you should read it.

What is this book about?

From the wild swings of the stock market to the online auctions of eBay to the unexpected twists of the world's post-Communist economies, markets have suddenly become quite visible. We now have occasion to ask, "What makes these institutions work? How important are they? How can we improve them?"

Taking us on a lively tour of a world we once took for granted, John McMillan offers examples ranging from a camel trading fair in India to the $20 million per day Aalsmeer flower market in the Netherlands to the global trade in AIDS drugs. Eschewing ideology, he shows us that…


Book cover of The Strategy of Conflict

Avinash Dixit Author Of The Art of Strategy: A Game Theorist's Guide to Success in Business and Life

From my list on economics and game theory.

Why am I passionate about this?

Avinash Dixit is an emeritus university professor of economics at Princeton. He is a member of the National Academy of Sciences and was President of the American Economic Association for the year 2008.

Avinash's book list on economics and game theory

Avinash Dixit Why did Avinash love this book?

This is the book that brought game theory to life. Eschewing dry mathematical theorems, and conducting rigorous logical analysis through rich examples of strategic use of threats, promises, and brinkmanship in real life, Schelling opened up a whole world of practical applications of the theory. My own thinking and writing about game theory owes a huge debt to Schelling. You should also read his “Arms and Influence,” “Micromotives and Macrobehavior,” and “Choice and Consequence.”

By Thomas C. Schelling,

Why should I read it?

1 author picked The Strategy of Conflict as one of their favorite books, and they share why you should read it.

What is this book about?

A series of closely interrelated essays on game theory, this book deals with an area in which progress has been least satisfactory-the situations where there is a common interest as well as conflict between adversaries: negotiations, war and threats of war, criminal deterrence, extortion, tacit bargaining. It proposes enlightening similarities between, for instance, maneuvering in limited war and in a traffic jam; deterring the Russians and one's own children; the modern strategy of terror and the ancient institution of hostages.


Book cover of A Splendid Exchange: How Trade Shaped the World

Avinash Dixit Author Of The Art of Strategy: A Game Theorist's Guide to Success in Business and Life

From my list on economics and game theory.

Why am I passionate about this?

Avinash Dixit is an emeritus university professor of economics at Princeton. He is a member of the National Academy of Sciences and was President of the American Economic Association for the year 2008.

Avinash's book list on economics and game theory

Avinash Dixit Why did Avinash love this book?

A brilliant sweep through the millennia of commerce around the world. If you think globalization happened over the last quarter-century, you are wrong by about 5000 years. Find out how and why.

By William J. Bernstein,

Why should I read it?

1 author picked A Splendid Exchange as one of their favorite books, and they share why you should read it.

What is this book about?

A sweeping narrative history of world trade—from Sumer in 3000 BC to the firestorm over globalization today—that brilliantly explores trade’s colorful and contentious past and provides fresh insights into social, political, cultural, and economic history, as well as a timely assessment of trade’s future.

Adam Smith wrote that man has an intrinsic “propensity to truck, barter, and exchange one thing for another.” But how did trade evolve to the point where we don’t think twice about biting into an apple from the other side of the world?

In A Splendid Exchange, William J. Bernstein tells the extraordinary story of global…


Book cover of Where Are the Customers' Yachts? Or a Good Hard Look at Wall Street

Victor Haghani Author Of The Missing Billionaires: A Guide to Better Financial Decisions

From my list on intelligent financial decision-making in less than 200 pages.

Why am I passionate about this?

I have over four decades of experience working and innovating in the financial markets and have been a prolific contributor to academic and practitioner finance literature. I started my career at Salomon Brothers in 1984, where I became a managing director in the bond-arbitrage group, and in 1993 I was a co-founding partner of the hedge fund Long-Term Capital Management. I founded Elm Wealth in 2011 to help clients, including my own family, manage and preserve their wealth with a thoughtful, research-based, and cost-effective approach that covers not just investment management but also broader decisions about wealth and finances.

Victor's book list on intelligent financial decision-making in less than 200 pages

Victor Haghani Why did Victor love this book?

I loved this timeless classic. This book gets down to the essence of how to safely navigate Wall Street, where everyone wants a slice of your financial pie. It’s a quick and hilarious read that challenges the conventional investment wisdom that Wall Street tries to get you to believe.

You’ll become a more savvy and skeptical investor and avoid costly mistakes in your financial life. I gave a copy of this book to all my three children, and they loved it too!

By Fred Schwed,

Why should I read it?

4 authors picked Where Are the Customers' Yachts? Or a Good Hard Look at Wall Street as one of their favorite books, and they share why you should read it.

What is this book about?

'Once I picked it up I did not put it down until I finished...What Schwed has done is capture fully-in deceptively clean language - the lunacy at the heart of the investment business' - From the Foreword by Michael Lewis, Bestselling author of "Liar's Poker". '...one of the funniest books ever written about Wall Street' - Jane Bryant Quinn, "The Washington Post". 'How great to have a reissue of a hilarious classic that proves the more things change the more they stay the same. Only the names have been changed to protect the innocent' - Michael Bloomberg. 'It's amazing how…


Book cover of Outliers: The Story of Success

Elissa L. Perry Author Of Human Resources for the Non-HR Manager

From my list on less businessy business that can help managers.

Why am I passionate about this?

In a world in which we are faced with increasing amounts of information that we have to parse (from social media, cable news channels, newspapers), it often feels hard to separate fact from fiction, and evidence-based research from junk science. In my own work, I have given a great deal of thought to how to get research-based evidence into the hands of practitioners (managers, employees) who can put it to good use. An important piece of the puzzle is helping practitioners understand the research evidence and how to apply it. The books on this list are great examples of authors who translate research into language that people can understand and use.

Elissa's book list on less businessy business that can help managers

Elissa L. Perry Why did Elissa love this book?

Gladwell is a master storyteller who is especially gifted at weaving an interesting narrative around what might otherwise be banal research evidence and facts. 

In this book, he challenges our thinking about what contributes to individuals’ success; our over emphasis on individual merit, innate talent, and ambition and under emphasis on the role of context, opportunities, and preparation. Gladwell uses engaging and relevant stories (about hockey players, geniuses, plane crashes, his own family) to make his points in powerful ways.  

By Malcolm Gladwell,

Why should I read it?

8 authors picked Outliers as one of their favorite books, and they share why you should read it.

What is this book about?

In the past decade, Malcolm Gladwell has written three books that have radically changed how we understand our world and ourselves: The Tipping Point, Blink, and Outliers. Regarded by many as the most gifted and influential author and journalist in America today, Gladwell has the rare ability to connect with audiences of tremendously varied interests. There are over 10 million copies of his books in print. Now, Gladwell's landmark investigations into the world around us are collected together for the first time. Beautifully repackaged and redesigned, with newly added illustrations throughout each book, COLLECTED is a perfect treasury of prose…


Book cover of The Servant as Leader

Kate Vitasek Author Of Vested Outsourcing: Five Rules That Will Transform Outsourcing

From my list on how to get outsourcing right.

Why am I passionate about this?

I am an international authority for my award-winning research on the Vested® business model for highly collaborative relationships. I began my research in 2003 by studying what makes the difference in successful strategic business deals. My day job is the lead faculty and researcher for the University of Tennessee’s Certified Deal Architect program; my passion is helping organizations and individuals learn the art, science, and practice of crafting highly collaborative win-win strategic business relationships. My work has led to seven books and three Harvard Business Review articles and I’ve shared my advice on CNN International, Bloomberg, NPR, and Fox Business News.

Kate's book list on how to get outsourcing right

Kate Vitasek Why did Kate love this book?

The Servant as Leader may be one of the most influential business books ever published! But how does it apply to outsourcing? Creating a servant/leader mindset is essential to prevent what I call the outsourcing paradox—where you outsource the expert and then tell them how to do the work. It also prevents another common outsourcing ailment I call the Junkyard Dog Factor where a company outsourcing keeps a shadow organization that creates redundancies and limits the cost saving a company can get through outsourcing. Greenleaf’s basic message is simple: manage the business with the supplier as opposed to managing the supplier. Organizations that follow Greenleaf’s advice will most certainly benefit with healthier outsourcing relationships. 

By Robert K. Greenleaf,

Why should I read it?

2 authors picked The Servant as Leader as one of their favorite books, and they share why you should read it.

What is this book about?

This is the essay that started it all. Powerful, poetic and practical. The Servant as Leader describes some of the characteristics and activities of servant-leaders, providing examples which show that individual efforts, inspired by vision and a servant ethic, can make a substantial difference in the quality of society. Greenleaf discusses the skills necessary to be a servant-leader; the importance of awareness, foresight and listening; and the contrasts between coercive, manipulative, and persuasive power. A must-read.


Book cover of Who Not How: The Formula to Achieve Bigger Goals Through Accelerating Teamwork

Mark B. Murphy Author Of The Ultimate Investment: A Roadmap to Grow Your Business and Build Multigenerational Wealth

From my list on investing in yourself.

Why am I passionate about this?

As the Chief Executive Officer of Northeast Private Client Group, a national financial planning and wealth management firm, Mark B. Murphy is a highly sought-after key business strategist and critical thinker. He is passionate about empowering entrepreneurs to achieve multigenerational wealth by providing personalized strategies that focus on emotional fitness, wealth accumulation, and a plan that can work under all circumstances. Mark's expertise in strategic planning and financial engineering has benefited a diverse range of clients, including closely held businesses, mid-size companies, celebrities, athletes, hedge fund managers, doctors, dentists, and other high-net-worth individuals. His unwavering commitment to delivering a "wow" experience has earned him a reputation as a trusted expert in the industry.

Mark's book list on investing in yourself

Mark B. Murphy Why did Mark love this book?

This book is a game-changer for anyone seeking to improve their productivity and creativity.

By shifting the focus from "how" to "who," Sullivan and Hardy argue that we can leverage the skills and expertise of others to achieve greater success. The book is filled with practical tips and strategies for collaborating effectively, building strong relationships, and achieving more with less effort.

I highly recommend this book to entrepreneurs, business leaders, and anyone seeking to improve their creative thinking and problem-solving skills.

By Dan Sullivan, Benjamin Hardy,

Why should I read it?

2 authors picked Who Not How as one of their favorite books, and they share why you should read it.

What is this book about?

Make a mindset shift that will open the door to incredible growth and limitless possibility in your business and your life - just by asking the right question.

What if everything you did was your choice, including how you spend your time, how much money you make, with whom you have relationships and only doing work that aligns with your purpose? Sound hard? It's as simple as changing the core question you ask yourself.

When you want to accomplish something, stop asking, 'How can I do this?' Legendary entrepreneur coach Dan Sullivan teaches you to ask instead, 'Who can do…


Book cover of Who Moved My Cheese? An A-Mazing Way to Deal with Change in Your Work and in Your Life

Ronnie F. Lee Author Of Know Money No Problem: A Guide to Positive Personal Economics

From my list on creating a better you.

Why am I passionate about this?

I'm an ordinary person who was able to achieve an extraordinary life for myself. My parents, who currently do not own a home, have always struggled to make ends meet. When I left the US Army at 23 with only $3,000 in savings, I quickly spent it while trying to adjust to civilian life in a foreign country. With a limited college education, I turned to books for inspiration. These books provided me with insights into the details behind success stories and changed my mindset. I was motivated to write my own book, Know Money No Problem, to pay it forward and help others achieve their own version of success. 

Ronnie's book list on creating a better you

Ronnie F. Lee Why did Ronnie love this book?

To truly stay ahead of failure, one must embrace discomfort and avoid becoming stagnant. Life is a constant race, and if you stop running, you cannot win. Who Moved My Cheese? serves as a great example that is easy to read, digest, and a powerful reminder to keep pushing forward in the race of life.

The book highlights the importance of not taking good fortune for granted and avoiding getting too comfortable. It teaches that everything is constantly evolving, and it is essential to remain vigilant and open to new opportunities.

I once used this book to teach a group of high schoolers how to stay alert to opportunities and overcome the fear of discomfort.

By Spencer Johnson,

Why should I read it?

8 authors picked Who Moved My Cheese? An A-Mazing Way to Deal with Change in Your Work and in Your Life as one of their favorite books, and they share why you should read it.

What is this book about?

Who Moved My Cheese? is a simple parable that reveals profound truths. It is the amusing and enlightening story of four characters who live in a maze and look for cheese to nourish them and make them happy. Cheese is a metaphor for what you want to have in life, for example a good job, a loving relationship, money or possessions, health or spiritual peace of mind. The maze is where you look for what you want, perhaps the organisation you work in, or the family or community you live in. The problem is that the cheese keeps moving.

In…


Book cover of How to Lie with Statistics

Bastiaan C. van Fraassen Author Of Philosophy and Science of Risk: An Introduction

From my list on exploring the meaning of probability and risk.

Why am I passionate about this?

I’ve wanted to be a philosopher since I read Plato’s Phaedo when I was 17, a new immigrant in Canada. Since then, I’ve been fascinated with time, space, and quantum mechanics and involved in the great debates about their mysteries. I saw probability coming into play more and more in curious roles both in the sciences and in practical life. These five books led me on an exciting journey into the history of probability, the meaning of risk, and the use of probability to assess the possibility of harm. I was gripped, entertained, illuminated, and often amazed at what I was discovering. 

Bastiaan's book list on exploring the meaning of probability and risk

Bastiaan C. van Fraassen Why did Bastiaan love this book?

I am laughing out loud, even now that I am rereading this book for the umpteenth time. Fraudsters are so clever, and so is advertising. And then there is sloppy journalism with its “wow” statistics.

I like his book enormously, not least because of its witty illustrations. It is subversive, comic, and provocative, and it makes me wise to seductive, misleading practices–and it does so with a light touch.

By Darrell Huff, Irving Geis (illustrator),

Why should I read it?

3 authors picked How to Lie with Statistics as one of their favorite books, and they share why you should read it.

What is this book about?

From distorted graphs and biased samples to misleading averages, there are countless statistical dodges that lend cover to anyone with an ax to grind or a product to sell. With abundant examples and illustrations, Darrell Huff's lively and engaging primer clarifies the basic principles of statistics and explains how they're used to present information in honest and not-so-honest ways. Now even more indispensable in our data-driven world than it was when first published, How to Lie with Statistics is the book that generations of readers have relied on to keep from being fooled.


Book cover of The Lexus and the Olive Tree: Understanding Globalization

Scott Waalkes Author Of The Fullness of Time in a Flat World

From my list on the religious ethics of globalization.

Why am I passionate about this?

My plan to write my book clicked after I bought an apple grown in New Zealand, 10,000 miles away from my home in Ohio. How did it make sense that we could buy apples so cheaply from so far away? What was the carbon footprint of that one transaction? Growing up in Michigan in the 1970s and 1980s, I had seen our industrial cities decay as trade globalized. Later I watched with horror as global financial markets crashed in 2008. With these experiences in mind, I wanted to write about both the benefits and the costs of globalization—and about its ethicsfor religious communities like mine. So I did.  

Scott's book list on the religious ethics of globalization

Scott Waalkes Why did Scott love this book?

Friedman, a longtime New York Times foreign affairs columnist, was one of the first to show me what I should love and hate about globalization, circa 1999, at the peak of Western support for neoliberal globalization.

Although his gee-whiz, gung-ho enthusiasm for the world of the Lexus (high-tech globalization with global supply chains and integrated financial markets) sometimes wears thin, he also covers the problems caused by globalization. He even appeals to the need for the “olive trees” of community, family, and religion to make globalization ethical.

Even when the breezy tone annoys me, this book is still my go-to guide for mapping the effects of globalization on business, economics, politics, culture, and the environment.

By Thomas L. Friedman,

Why should I read it?

2 authors picked The Lexus and the Olive Tree as one of their favorite books, and they share why you should read it.

What is this book about?

A brilliant investigation of globalization, the most significant socioeconomic trend in the world today, and how it is affecting everything we do-economically, politically, and culturally-abroad and at home.

As foreign affairs columnist for The New York Times, Thomas L. Friedman crisscrosses the globe talking with the world's economic and political leaders, and reporting, as only he can, on what he sees. Now he has used his years of experience as a reporter and columnist to produce a pithy, trenchant, riveting look at the worldwide market forces that are driving today's economies and how they are playing out both internationally and…


Book cover of Reinventing the Bazaar: A Natural History of Markets
Book cover of The Strategy of Conflict
Book cover of A Splendid Exchange: How Trade Shaped the World

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