Fans pick 100 books like Where Are the Customers' Yachts? Or a Good Hard Look at Wall Street

By Fred Schwed,

Here are 100 books that Where Are the Customers' Yachts? Or a Good Hard Look at Wall Street fans have personally recommended if you like Where Are the Customers' Yachts? Or a Good Hard Look at Wall Street. Shepherd is a community of 12,000+ authors and super readers sharing their favorite books with the world.

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Book cover of Stumbling on Happiness

Afia Khalid Author Of Rising Consumer Materialism: A Threat to Sustainable Happiness

From my list on materialism, simplicity, and sustainable living.

Why am I passionate about this?

I have always been the ‘observing individual’ and deeply interested in knowing the connection between mind and soul. This always led me to the question what are the roots of happiness and content? Since materialism has a strong, complex, and intricate impact on our lifestyle and choices, my observation led me to conclude that despite unparalleled access to wealth, people still struggle with concepts of serenity, peace, happiness, and contentment. This disconnect prompted me to explore the various socio-psychological dimensions of materialism. While writing this book my objective was to highlight subtle yet profound materialistic omnipresence on our life choices, often at the expense of genuine well-being. 

Afia's book list on materialism, simplicity, and sustainable living

Afia Khalid Why did Afia love this book?

Any book written with an imaginative undertone gets to be amongst my favorites. In this brilliant book, the foibles of imagination and illusions of foresight are discussed, which cause each of us to misconceive our tomorrows and misestimate our satisfactions.

What I really like is the penetrating insight and sparkling prose that the author has used. Moreover, the very interesting take on why we seem to know so little about the hearts and minds of the people we are about to become has a flavor of its own. Mature readers will definitely love it!

By Daniel Gilbert,

Why should I read it?

11 authors picked Stumbling on Happiness as one of their favorite books, and they share why you should read it.

What is this book about?

Bringing to life scientific research in psychology, cognitive neuroscience, philosophy, and behavioral economics, this bestselling book reveals what scientists have discovered about the uniquely human ability to imagine the future, and about our capacity to predict how much we will like it when we get there. 

• Why are lovers quicker to forgive their partners for infidelity than for leaving dirty dishes in the sink?

• Why will sighted people pay more to avoid going blind than blind people will pay to regain their sight?

• Why do dining companions insist on ordering different meals instead of getting what they…


Book cover of Reinventing the Bazaar: A Natural History of Markets

Steven K. Vogel Author Of Marketcraft: How Governments Make Markets Work

From my list on how markets really work.

Why am I passionate about this?

I first got interested in how markets really work when I wrote my Ph.D. dissertation on the “deregulation” movement in the United States, Western Europe, and Japan. I quickly discovered that deregulation never happened in the literal sense. In most cases, governments had to increase regulation to enhance market competition. They needed more rules to get “freer” markets. This sounds paradoxical at first, but it really isn’t. It makes perfect sense once you realize that markets do not arise spontaneously but rather are crafted by the very visible hand of the government. So I took that insight and I have been running with it ever since.

Steven's book list on how markets really work

Steven K. Vogel Why did Steven love this book?

McMillan offers a highly readable and concise book on how economists understand market institutions.

I love to assign this book to my undergraduate students because McMillan makes sense of some fairly complex topics, such as auction design. And he covers a wide range of topics of current interest, such as corporate governance and intellectual property rights.

By John McMillan,

Why should I read it?

2 authors picked Reinventing the Bazaar as one of their favorite books, and they share why you should read it.

What is this book about?

From the wild swings of the stock market to the online auctions of eBay to the unexpected twists of the world's post-Communist economies, markets have suddenly become quite visible. We now have occasion to ask, "What makes these institutions work? How important are they? How can we improve them?"

Taking us on a lively tour of a world we once took for granted, John McMillan offers examples ranging from a camel trading fair in India to the $20 million per day Aalsmeer flower market in the Netherlands to the global trade in AIDS drugs. Eschewing ideology, he shows us that…


Book cover of The Strategy of Conflict

Avinash Dixit Author Of The Art of Strategy: A Game Theorist's Guide to Success in Business and Life

From my list on economics and game theory.

Why am I passionate about this?

Avinash Dixit is an emeritus university professor of economics at Princeton. He is a member of the National Academy of Sciences and was President of the American Economic Association for the year 2008.

Avinash's book list on economics and game theory

Avinash Dixit Why did Avinash love this book?

This is the book that brought game theory to life. Eschewing dry mathematical theorems, and conducting rigorous logical analysis through rich examples of strategic use of threats, promises, and brinkmanship in real life, Schelling opened up a whole world of practical applications of the theory. My own thinking and writing about game theory owes a huge debt to Schelling. You should also read his “Arms and Influence,” “Micromotives and Macrobehavior,” and “Choice and Consequence.”

By Thomas C. Schelling,

Why should I read it?

1 author picked The Strategy of Conflict as one of their favorite books, and they share why you should read it.

What is this book about?

A series of closely interrelated essays on game theory, this book deals with an area in which progress has been least satisfactory-the situations where there is a common interest as well as conflict between adversaries: negotiations, war and threats of war, criminal deterrence, extortion, tacit bargaining. It proposes enlightening similarities between, for instance, maneuvering in limited war and in a traffic jam; deterring the Russians and one's own children; the modern strategy of terror and the ancient institution of hostages.


Book cover of A Splendid Exchange: How Trade Shaped the World

Avinash Dixit Author Of The Art of Strategy: A Game Theorist's Guide to Success in Business and Life

From my list on economics and game theory.

Why am I passionate about this?

Avinash Dixit is an emeritus university professor of economics at Princeton. He is a member of the National Academy of Sciences and was President of the American Economic Association for the year 2008.

Avinash's book list on economics and game theory

Avinash Dixit Why did Avinash love this book?

A brilliant sweep through the millennia of commerce around the world. If you think globalization happened over the last quarter-century, you are wrong by about 5000 years. Find out how and why.

By William J. Bernstein,

Why should I read it?

1 author picked A Splendid Exchange as one of their favorite books, and they share why you should read it.

What is this book about?

A sweeping narrative history of world trade—from Sumer in 3000 BC to the firestorm over globalization today—that brilliantly explores trade’s colorful and contentious past and provides fresh insights into social, political, cultural, and economic history, as well as a timely assessment of trade’s future.

Adam Smith wrote that man has an intrinsic “propensity to truck, barter, and exchange one thing for another.” But how did trade evolve to the point where we don’t think twice about biting into an apple from the other side of the world?

In A Splendid Exchange, William J. Bernstein tells the extraordinary story of global…


Book cover of Freakonomics: A Rogue Economist Explores the Hidden Side of Everything

Martin Sternstein Author Of Barron's AP Statistics

From my list on statistical insights into social issues.

Why am I passionate about this?

I taught for 45 years at Ithaca College broken by two years as Fulbright Professor in West Africa at the University of Liberia. During my years in academia, I developed several new courses including a popular “Math in Africa” class and the first U.S. course for college credit in chess theory. I’ve always had a passion for and continue to have strong interests in (1) national educational and social issues concerning equal access to math education for all and (2) teaching others about the power of mathematics and statistics to help one more deeply understand social issues.

Martin's book list on statistical insights into social issues

Martin Sternstein Why did Martin love this book?

Steven Levitt, Professor of Economics at the University of Chicago, has written a thoughtful book at the layperson level to help one understand how mathematical and economic tools provide insights into sensitive social issues from racism to abortion.

He delves into predicting the long-term consequences of short-term decisions. This book is not intended for the college classroom, and it is controversial, but I found it to be a fascinating read.

By Steven D. Levitt, Stephen J. Dubner,

Why should I read it?

6 authors picked Freakonomics as one of their favorite books, and they share why you should read it.

What is this book about?

The legendary bestseller that made millions look at the world in a radically different way returns in a new edition, now including an exclusive discussion between the authors and bestselling professor of psychology Angela Duckworth.

Which is more dangerous, a gun or a swimming pool? Which should be feared more: snakes or french fries? Why do sumo wrestlers cheat? In this groundbreaking book, leading economist Steven Levitt—Professor of Economics at the University of Chicago and winner of the American Economic Association’s John Bates Clark medal for the economist under 40 who has made the greatest contribution to the discipline—reveals that…


Book cover of The Little Book of Common Sense Investing: The Only Way to Guarantee Your Fair Share of Stock Market Returns

Victor Haghani Author Of The Missing Billionaires: A Guide to Better Financial Decisions

From my list on intelligent financial decision-making in less than 200 pages.

Why am I passionate about this?

I have over four decades of experience working and innovating in the financial markets and have been a prolific contributor to academic and practitioner finance literature. I started my career at Salomon Brothers in 1984, where I became a managing director in the bond-arbitrage group, and in 1993 I was a co-founding partner of the hedge fund Long-Term Capital Management. I founded Elm Wealth in 2011 to help clients, including my own family, manage and preserve their wealth with a thoughtful, research-based, and cost-effective approach that covers not just investment management but also broader decisions about wealth and finances.

Victor's book list on intelligent financial decision-making in less than 200 pages

Victor Haghani Why did Victor love this book?

I loved how this “Little Book" gets right to the point and explains why every investor should include low-cost index ETFs in their portfolios. This is a great guide for beginners and old hands alike. It is a book devoted to simplicity.

I loved Bogle’s “Cost Matters Hypothesis” which is simpler and more relevant than the also important “Efficient Markets Hypothesis” that is taught in Finance 101 classes. 

I felt this book empowered me to take control of my financial life. It’s a book I always recommend to people who are looking to improve their financial lives. I learned a lot from Vanguard founder John Bogle's 80+ years of experience and wisdom. Invest just 60 minutes in this book and reap a lifetime of informed, confident investing decisions.

By John C. Bogle,

Why should I read it?

6 authors picked The Little Book of Common Sense Investing as one of their favorite books, and they share why you should read it.

What is this book about?

The best-selling index investing "bible" offers new information and is updated to reflect the latest market data The Little Book of Common Sense Investing is the classic guide to getting smart about the market. Legendary mutual fund veteran John C. Bogle reveals his key to getting more out of investing: low-cost index funds. Bogle describes the simplest and most effective investment strategy for building wealth over the long term: buy and hold, at very low cost, a mutual fund that tracks the S&P 500 Stock Index. Such an index portfolio is the only investment that guarantees your fair share of…


Book cover of The Black Swan

Neil Pasricha Author Of Two Minute Evenings: A Journal to Wind Down Your Day with Intention

From my list on create happy habits in your life.

Why am I passionate about this?

Hi, I’m Neil. We need to live our tiny, precious lives with intention. I write about failure, resilience, happiness, trust, and gratitude. I’m the New York Times bestselling author of 10 books and journals that have sold over 2,000,000 copies and spent over 200 weeks on bestseller lists, including The Happiness Equation, Two-Minute Mornings, and You Are Awesome. I host the award-winning, ad-free, sponsor-free podcast 3 Books, where I’m on a 22-year quest to uncover the 1000 most formative books in the world. Guests include Brené Brown, Quentin Tarantino, and David Sedaris. I give over 50 keynote speeches a year at places like Harvard, SXSW, and Microsoft.

Neil's book list on create happy habits in your life

Neil Pasricha Why did Neil love this book?

If I were teaching a course on life, this would be a mandatory textbook. Talib defines black swan events as events that 1) are disproportionately huge, 2) cannot be predicted, and 3) are mistakenly explained in retrospect with hindsight and fallacies.

This book helped me leave my corporate job and strike out on my own. Why? To help unroll the canvas of myself and my life, so I was more exposed to black swan events, leading me to write more books and have more unlikely, amazing experiences.

By Nassim Nicholas Taleb,

Why should I read it?

8 authors picked The Black Swan as one of their favorite books, and they share why you should read it.

What is this book about?

The most influential book of the past seventy-five years: a groundbreaking exploration of everything we know about what we don’t know, now with a new section called “On Robustness and Fragility.”

A black swan is a highly improbable event with three principal characteristics: It is unpredictable; it carries a massive impact; and, after the fact, we concoct an explanation that makes it appear less random, and more predictable, than it was. The astonishing success of Google was a black swan; so was 9/11. For Nassim Nicholas Taleb, black swans underlie almost everything about our world, from the rise of religions…


Book cover of The Great Crash 1929

Matthew P. Fink Author Of The Unlikely Reformer: Carter Glass and Financial Regulation

From my list on American financial history.

Why am I passionate about this?

I was always interested in American history and studied at Brown University under an outstanding professor of American economic history, James Blaine Hedges.   During my career at the mutual fund association I often approached issues from an historical perspective. For example:  Why did Congress draft legislation in a particular way?  How would past events likely affect a regulator’s decisions today?  As a lawyer I had been trained to write carefully and precisely.  As a lobbyist I learned the need to pre

Matthew's book list on American financial history

Matthew P. Fink Why did Matthew love this book?

The book does an outstanding job in describing the people and events that produced the October 1929 stock market crash in a highly entertaining style. Galbraith wrote more like a witty and insightful journalist than the award-winning economist that he was. This is a must-read for anyone who wants to learn about American financial history. The book is a model for writers who want to educate non-experts about public policy issues.

By John Kenneth Galbraith,

Why should I read it?

4 authors picked The Great Crash 1929 as one of their favorite books, and they share why you should read it.

What is this book about?

'One of the most engrossing books I have ever read' Daily Telegraph

John Kenneth Galbraith's now-classic account of the 1929 stock market collapse remains the definitive book on the most disastrous cycle of boom and bust in modern times.

Vividly depicting the causes, effects, aftermath and long-term consequences of financial meltdown, Galbraith also describes the people and the corporations who were affected by the catastrophe. With its depiction of the 'gold-rush fantasy' ingrained in America's psychology, The Great Crash 1929 remains a penetrating study of human greed and folly.


Book cover of Money Masters of Our Time

Peter J. Tanous Author Of The Pure Equity Plus Plan: Your Path to a Multi-Million Dollar Retirement

From my list on to retire with millions in the stock market.

Why am I passionate about this?

I’ve been a professional investment advisor for over 50 years and it took me that long to figure out the best way for individuals to retire with a decent size multi-million dollar fortune. The books I recommend speak to this topic from some fascinating and different points of view. But why did it take so long? I don’t know. I suppose the obvious answers aren’t so obvious at first, especially in a business as complex as the securities industry. But I think I finally figured it out and the solution is so elegantly simple. My professional life’s work!

Peter's book list on to retire with millions in the stock market

Peter J. Tanous Why did Peter love this book?

The book features the ideas of some of the most successful investors of all time, including Warren Buffett, Benjamin Graham, and John Bogle. What was it that made these investors so successful, and why are there so few of them?  Money Masters was one of the first in a series of books about the success of some of Wall Street’s greatest investors and it is still relevant today. These books are especially useful in preserving the thinking of great investors after they pass on. The book adds fuel to the fire of the “Efficient Market Theory” which holds that the market is highly efficient and the only way you can beat it is through luck! Try telling that to some of these great investors!

By John Train,

Why should I read it?

1 author picked Money Masters of Our Time as one of their favorite books, and they share why you should read it.

What is this book about?

An expert reviews the experts - new and updated appraisals of the winning investment strategies of the greatest financial wizards. Money Masters of Our Time is a reappraisal and revision of those money masters who have stood the test of time plus a look at new money masters. Train emphasises the parts of their various business careers that illuminate their investment techniques focusing on notable individuals whose decisions to buy and sell have actually made money grow. How do they reason? Where do they get their information? How much do they depend on fact and how much on psychology? What…


Book cover of Against the Gods: The Remarkable Story of Risk

Darius Foroux Author Of The Stoic Path to Wealth: Ancient Wisdom for Enduring Prosperity

From my list on investing for beginner and intermediate investors.

Why am I passionate about this?

I’m Darius Foroux (pronounced Dare-eus For-oe), and thanks for exploring my recommendations. As a former mutual funds advisor, I understand the complexity of finance, a lesson driven home when I lost two-thirds of my investment in 2007. Not wanting to repeat my costly mistakes, I earned degrees in business and finance, launched a business, and continuously educated myself on investing. The biggest thing I learned? Investing and wealth-building aren’t logical but emotional. I'm passionate about helping others achieve financial independence and live on their terms. My book empowers you to manage your emotions, build wealth, and enjoy life, regardless of the stock market's ups and downs.

Darius' book list on investing for beginner and intermediate investors

Darius Foroux Why did Darius love this book?

This book taught me a great deal about how managing risk differed between modern and past times. This helped me to spot whether a “prediction” is likely to happen. (In investing, plenty of “experts” often like to predict a crash, a bull market, or a bubble).

Humanity used to rely on oracles and soothsayers to have a clearer vision of what the future would bring. Questions like: What jobs would be in demand in X years? What kind of risks should we prepare for in our lives and careers? Which companies would grow or go bust? With the right mindset and risk management tools, I’ve learned to answer these questions better.

By Peter L. Bernstein,

Why should I read it?

4 authors picked Against the Gods as one of their favorite books, and they share why you should read it.

What is this book about?

A Business Week, New York Times Business, and USA Today Bestseller "Ambitious and readable ...an engaging introduction to the oddsmakers, whom Bernstein regards as true humanists helping to release mankind from the choke holds of superstition and fatalism." -The New York Times "An extraordinarily entertaining and informative book." -The Wall Street Journal "A lively panoramic book ...Against the Gods sets up an ambitious premise and then delivers on it." -Business Week "Deserves to be, and surely will be, widely read." -The Economist "[A] challenging book, one that may change forever the way people think about the world." -Worth "No one…


Book cover of Stumbling on Happiness
Book cover of Reinventing the Bazaar: A Natural History of Markets
Book cover of The Strategy of Conflict

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Interested in Wall Street, investment, and game theory?

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