How We Know What Isn't So
Thomas Gilovich offers a wise and readable guide to the fallacy of the obvious in everyday life.
When can we trust what we believe-that "teams and players have winning streaks," that "flattery works," or that "the more people who agree, the more likely they are to be right"-and when are…
Why read it?
2 authors picked How We Know What Isn't So as one of their favorite books. Why do they recommend it?
One of Gilovich’s most famous papers is a (co-authored) 1985 study arguing that the widespread belief by athletes and fans that athletes get a “hot hand” is in fact a statistical illusion. This book is a compilation of similar examples of how everyone—even, or perhaps especially, the most highly educated—believe things that are doubtful or clearly wrong.
Gilovich is one of the leading experts in social psychology with a broad scope of influence. Here he demonstrates that common erroneous beliefs are the product of both cognitive illusions and social shortcomings. Unlike accounts for superstition that appeal to indoctrination, ignorance stupidity, or gullibility, the book examines how normal cognitive processes of reason and judgment, which are usually effective and efficient strategies, can also easily produce the sorts of beliefs that are magical or supernatural.
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