Why am I passionate about this?
I am a professor at Cornell University who struggles with the meaning of individual action in the face of looming crises—be they plastics and litter, or climate. The idea of Network Climate Action bubbled up one morning as a way to magnify individual actions, such as eating a plant-rich diet, donating money to a climate organization, or joining in an advocacy group. Network Climate Action helps me achieve my role-ideals as a teacher, volunteer, friend, mom, and grandmother, and it gives meaning and happiness to my life. I live in beautiful Ithaca, NY, with my chosen family, which includes an Afghan artist and a Ukrainian mom and her two kids.
Marianne's book list on influencing others to do about climate change
Why did Marianne love this book?
At first I thought that spreading plant-rich diet or other climate-friendly behaviors would be easy—all my students and I had to do was post photos of enticing meals on Instagram, and hundreds if not thousands would rush to their kitchens.
Then I read Centola’s book and realized that measles spread rapidly with minimal effort, but complex behaviors spread only through repeated exposure in tight networks—through multiple messages from multiple messengers.
Host vegan meals for close friends and family and you might see more plant-rich options when you get invited back.
1 author picked How Behavior Spreads as one of their favorite books, and they share why you should read it.
A new, counterintuitive theory for how social networks influence the spread of behavior
New social movements, technologies, and public-health initiatives often struggle to take off, yet many diseases disperse rapidly without issue. Can the lessons learned from the viral diffusion of diseases improve the spread of beneficial behaviors and innovations? How Behavior Spreads presents over a decade of original research examining how changes in societal behavior-in voting, health, technology, and finance-occur and the ways social networks can be used to influence how they propagate. Damon Centola's startling findings show that the same conditions that accelerate the viral expansion of an…
- Coming soon!