Why did I love this book?
If we could just teach about the evils of climate change, people would surely change their behaviors.
I knew this idea was not born up by the facts and was searching for an alternative. This book showed me that if I wanted to get people to eat climate-friendly foods or become a climate advocate, I needed to think about social connections—in particular, what people see their friends and family doing.
Not only do the authors describe how we influence each other’s health, voting, and even happiness—they also argue that social networks provide a middle ground between individual destiny vs structural determinism.
In my work, Network Climate Action is similarly a middle ground between individual behavior change vs government policy in addressing the climate crisis.