The best books on how to create the right impression

Rupert Younger Author Of The Reputation Game: The Art of Changing How People See You
By Rupert Younger

Who am I?

Rupert Younger is an author and entrepreneur. He is the co-author of The Reputation Game a bestselling book published in October 2017 (with David Waller) now published in six languages, and co-author of The Activist Manifesto (with Frank Partnoy), a reimagining of what Karl Marx and Friedrich Engels would have written had they been alive today. His work and views are regularly featured in major news outlets including the BBC, CNN, the Financial Times, The Wall Street Journal, and The Times of London. Rupert is the founding director of Oxford University’s Centre for Corporate Reputation, a leading research centre focused on social evaluations, and co-founder of the global strategic consulting firm Finsbury Glover Hering.


I wrote...

The Reputation Game: The Art of Changing How People See You

By David Waller, Rupert Younger,

Book cover of The Reputation Game: The Art of Changing How People See You

What is my book about?

Why did Islamic State produce annual reports? What can we learn from second-hand car salesmen? And is the best-connected man in London really an osteopath? Through pioneering research and interviews with a host of major figures ranging from Jay-Z and LinkedIn co-founder Reid Hoffman to Bernie Madoff and Man Booker prize-winning Hilary Mantel, we reveal the key mechanisms that make and remake our reputations.

Your reputation affects everything that comes your way in business and in life.  It’s time to stop being at the mercy of what others say about you and learn the new rules of the game that we are all playing, whether we like it or not.

The books I picked & why

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New Power: How Anyone Can Persuade, Mobilize, and Succeed in Our Chaotic, Connected Age

By Jeremy Heimans, Henry Timms,

Book cover of New Power: How Anyone Can Persuade, Mobilize, and Succeed in Our Chaotic, Connected Age

Why this book?

The authors narrate the rise of the mega-platforms like Facebook and Uber, the out of nowhere victories of Obama and Trump, and the unexpected emergence of movements like #metoo, explaining these in the context of the emergence of a new type of networked power which they liken to a current. They brilliantly argue that today what matters is how you create and use the connections that you form to shape the direction of opinion currents, and that those who do this well have outsized power and influence in today’s hyper-connected world.


So You've Been Publicly Shamed

By Jon Ronson,

Book cover of So You've Been Publicly Shamed

Why this book?

Shaming has become a pandemic, driven in part by the acres of social media bandwidth that require constant feeding. Jon Ronson takes us through a storytelling journey anchored on his own experience of having his online identity hijacked. In what is a witty, scary, and at times downright terrifying read, he explores a world where shaming is both entertainment and serious business. A must-read for anyone interested in how perceptions are created in today’s online world.


Privacy Is Power: Why and How You Should Take Back Control of Your Data

By Carissa Veliz,

Book cover of Privacy Is Power: Why and How You Should Take Back Control of Your Data

Why this book?

Privacy is fast becoming the central issue facing us as digital citizens today. Our data is being harvested and monetised every minute by corporations all over the world. We have become the product in a war to exploit all aspects of what we do for money. This book should act as a wake-up call to all of us to pay more attention to the protection of our privacy, and Carissa Veliz helpfully sets out not just the issues, but also what we can do to take back control.


Outliers: The Story of Success

By Malcolm Gladwell,

Book cover of Outliers: The Story of Success

Why this book?

Well, apart from the fact that he is a genius, and this is one of his most celebrated books, Outliers is a brilliant reference read for anyone interested in how and why people become the successes they are. Gladwell intertwines peer-reviewed research with contemporary interviews to explore the secrets of success. The core insight is that people who dare to think or do different things – becoming ‘outliers’ – can become outsized success stories. Don’t follow the herd, be yourself, be weird…all of these things he celebrates in this fantastic book. For those interested in the shaping of opinions, this is a must-read.


The Tanning of America: How Hip-Hop Created a Culture That Rewrote the Rules of the New Economy

By Steve Stoute,

Book cover of The Tanning of America: How Hip-Hop Created a Culture That Rewrote the Rules of the New Economy

Why this book?

Reputations are formed in many ways, leveraging off demonstrated behaviours, network choices, and narrative strategies. This book has it all, capturing how hip hop became the defining cultural driver of its time through a brilliantly woven story of cross-cultural tension and appropriation in America. Stoute draws from his expertise and networks in the music and marketing industries to create an inspiring story of how hip-hop became the embodiment of cool, uniting people from across the entire spectrum of society. This is a book that will remain contemporary for many decades to come.  


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