100 books like The Tanning of America

By Steve Stoute,

Here are 100 books that The Tanning of America fans have personally recommended if you like The Tanning of America. Shepherd is a community of 10,000+ authors and super readers sharing their favorite books with the world.

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Book cover of Outliers: The Story of Success

Elissa L. Perry Author Of Human Resources for the Non-HR Manager

From my list on less businessy business that can help managers.

Why am I passionate about this?

In a world in which we are faced with increasing amounts of information that we have to parse (from social media, cable news channels, newspapers), it often feels hard to separate fact from fiction, and evidence-based research from junk science. In my own work, I have given a great deal of thought to how to get research-based evidence into the hands of practitioners (managers, employees) who can put it to good use. An important piece of the puzzle is helping practitioners understand the research evidence and how to apply it. The books on this list are great examples of authors who translate research into language that people can understand and use.

Elissa's book list on less businessy business that can help managers

Elissa L. Perry Why did Elissa love this book?

Gladwell is a master storyteller who is especially gifted at weaving an interesting narrative around what might otherwise be banal research evidence and facts. 

In this book, he challenges our thinking about what contributes to individuals’ success; our over emphasis on individual merit, innate talent, and ambition and under emphasis on the role of context, opportunities, and preparation. Gladwell uses engaging and relevant stories (about hockey players, geniuses, plane crashes, his own family) to make his points in powerful ways.  

By Malcolm Gladwell,

Why should I read it?

8 authors picked Outliers as one of their favorite books, and they share why you should read it.

What is this book about?

In the past decade, Malcolm Gladwell has written three books that have radically changed how we understand our world and ourselves: The Tipping Point, Blink, and Outliers. Regarded by many as the most gifted and influential author and journalist in America today, Gladwell has the rare ability to connect with audiences of tremendously varied interests. There are over 10 million copies of his books in print. Now, Gladwell's landmark investigations into the world around us are collected together for the first time. Beautifully repackaged and redesigned, with newly added illustrations throughout each book, COLLECTED is a perfect treasury of prose…


Book cover of New Power: How Anyone Can Persuade, Mobilize, and Succeed in Our Chaotic, Connected Age

Marianne E. Krasny Author Of In This Together: Connecting with Your Community to Combat the Climate Crisis

From my list on influencing others to do about climate change.

Why am I passionate about this?

I am a professor at Cornell University who struggles with the meaning of individual action in the face of looming crises—be they plastics and litter, or climate. The idea of Network Climate Action bubbled up one morning as a way to magnify individual actions, such as eating a plant-rich diet, donating money to a climate organization, or joining in an advocacy group. Network Climate Action helps me achieve my role-ideals as a teacher, volunteer, friend, mom, and grandmother, and it gives meaning and happiness to my life. I live in beautiful Ithaca, NY, with my chosen family, which includes an Afghan artist and a Ukrainian mom and her two kids.

Marianne's book list on influencing others to do about climate change

Marianne E. Krasny Why did Marianne love this book?

An important Network Climate Action is raising money for environmental and women’s health NGOs.

Although our fundraising efforts don’t all go viral, design principles derived from successful campaigns—such as the Ice Bucket Challenge—help us exploit the way power is leveraged over the internet.

In addition to connectivity or creating a feeling of community, “new power” campaigns encourage participants to customize ideas for their own context.

Arising in opposition to consumerist Black Friday and Cyber Monday, GivingTuesday is about donating money to nonprofits. Its heart-shaped logo is designed to be adapted for different causes, including climate. 

By Jeremy Heimans, Henry Timms,

Why should I read it?

2 authors picked New Power as one of their favorite books, and they share why you should read it.

What is this book about?

NATIONAL BESTSELLER

Shortlisted for the Financial Times/McKinsey Business Book of the Year Award

“The best window I’ve seen into this new world.” —David Brooks, The New York Times
 
In this indispensable guide to navigating the twenty-first century, two visionary thinkers reveal how “new power” is reshaping politics, business, and life to be more open, participatory, and peer-driven. Here, Jeremy Heimans and Henry Timms reveal a new and compelling lens on the biggest stories of our age—from the out-of-nowhere victory of Donald Trump to the rise of mega-platforms like Facebook. They show the strength of new power—movements like #MeToo; platforms like…


Book cover of So You've Been Publicly Shamed

Dashka Slater Author Of Accountable: The True Story of a Racist Social Media Account and the Teenagers Whose Lives It Changed

From my list on facing down extremism, online and off.

Why am I passionate about this?

I’ve spent the past ten years reporting and writing true crime narratives about teenagers and hate, first in The 57 Bus and now in Accountable. My research has led me into some fascinating places and has left me convinced that we cannot prevent what we don’t understand. In both books I found that the young people who harmed others weren’t the stereotypical grimacing loners I’d always associated with hate and extremism. Instead, they were imitating behaviors that we see all around us. Being young, with brains that aren’t fully developed in important ways, and lacking the life experience that teaches us a more nuanced understanding of the world, they are ripe for radicalization.

Dashka's book list on facing down extremism, online and off

Dashka Slater Why did Dashka love this book?

Jon Ronson has also written a highly entertaining book about extremism called Them, but I chose this one because it could just as well be called Us. Public shaming on the Internet is almost a sport at this point, but Ronson shows how, after the mob moves on, the target of the virtual stoning has to figure out how to put themselves back together and carry on.

A funny, readable romp, this book also asks the reader to think deeply about how morality plays out online and what we are saying when we use degradation and dehumanization as a way of communicating moral ideas.

By Jon Ronson,

Why should I read it?

2 authors picked So You've Been Publicly Shamed as one of their favorite books, and they share why you should read it.

What is this book about?

From the Sunday Times top ten bestselling author of The Psychopath Test, a captivating and brilliant exploration of one of our world's most underappreciated forces: shame.

'It's about the terror, isn't it?'
'The terror of what?' I said.
'The terror of being found out.'

For the past three years, Jon Ronson has travelled the world meeting recipients of high-profile public shamings. The shamed are people like us - people who, say, made a joke on social media that came out badly, or made a mistake at work. Once their transgression is revealed, collective outrage circles with the force of a…


Book cover of Privacy Is Power: Why and How You Should Take Back Control of Your Data

Susie Alegre Author Of Freedom to Think: Protecting a Fundamental Human Right in the Digital Age

From my list on how technology affects your human rights.

Why am I passionate about this?

I’ve always been passionate about social justice as a writer and as an international human rights lawyer. I had worked on human rights, surveillance, and privacy for decades around the world, but it was when I first read about Cambridge Analytica back in 2017 that it felt personal – privacy is the gateway to our right to freedom of thought and opinion and Big Tech is increasingly acting as the gatekeeper to all our human rights. These books have all helped me to understand what the risks are and how to tackle them.

Susie's book list on how technology affects your human rights

Susie Alegre Why did Susie love this book?

Privacy Is Power gets to the heart of why we should all be worried about encroachments on our privacy. 

Carissa Veliz is a philosopher and a talented writer who brings complex and profound ideas to life on the page. Some writing about technology can feel dry and detached, but Veliz makes you understand viscerally how the impact of technology is a human, not a technological issue. 

By Carissa Veliz,

Why should I read it?

2 authors picked Privacy Is Power as one of their favorite books, and they share why you should read it.

What is this book about?

An Economist BEST BOOK OF THE YEAR

As the data economy grows in power, Carissa Veliz exposes how our privacy is eroded by big tech and governments, why that matters and what we can do about it.

The moment you check your phone in the morning you are giving away your data. Before you've even switched off your alarm, a whole host of organisations have been alerted to when you woke up, where you slept, and with whom. As you check the weather, scroll through your 'suggested friends' on Facebook, you continually compromise your privacy.

Without your permission, or even…


Book cover of Can't Stop Won't Stop: A History of the Hip-Hop Generation

Sowmya Krishnamurthy Author Of Fashion Killa: How Hip-Hop Revolutionized High Fashion

From my list on learning about hip-hop.

Why am I passionate about this?

I’ve loved hip-hop since, as Biggie Smalls would say, “the public school era.” For over 10 years, I’ve been a journalist and on-air host covering all facets of hip-hop from breaking emerging acts to interviewing superstars. Fashion Killa: How Hip-Hop Revolutionized High Fashion is my first book and the culmination of my expertise in fashion and pop culture. These books served as the bedrock for me—as inspiration, research, and motivation—and one day, I hope that my book will do the same for the next writer.

Sowmya's book list on learning about hip-hop

Sowmya Krishnamurthy Why did Sowmya love this book?

If you need an introduction to hip-hop, this book is it.

Can’t Stop Won’t Stop chronicles the birthplace of hip-hop—from Kool Herc’s famous party at 1520 Sedgwick Avenue on August 11, 1973—and follows the dynamic history and commercial evolution of the culture that would one day dominate the world. This book was a great starting point in my own research process for my book.

By Jeff Chang,

Why should I read it?

3 authors picked Can't Stop Won't Stop as one of their favorite books, and they share why you should read it.

What is this book about?

A history of hip-hop cites its origins in the post-civil rights Bronx and Jamaica, drawing on interviews with performers, activists, gang members, DJs, and others to document how the movement has influenced politics and culture.


Book cover of The Breakbeat Poets: New American Poetry in the Age of Hip-Hop

Sidik Fofana Author Of Stories from the Tenants Downstairs

From my list on poetry collections with the best sense of voice.

Why am I passionate about this?

I love hip hop. It’s basically poetry with a beat. I'm always thinking of literature in terms of rhythm and delivery. Creatively, my inspirations come from lyricists. I look at poets the same way. They accomplish wonderful feats with words. From years of listening to classic albums, I can feel the aliveness of a good verse. It’s also an element I try to tap into as a fiction writer. I'm a recipient of the 2023 Whiting Award and was also named an Emerging Writer Fellow at the Center for Fiction in 2018. My work has appeared in the Sewanee Review and Granta. He is the author of Stories from the Tenants Downstairs. 

Sidik's book list on poetry collections with the best sense of voice

Sidik Fofana Why did Sidik love this book?

If you want a mix tape full of vibrant poets, this anthology has everybody and their mother.

Some of the cats I mentioned in the entries above plus Mahogany Browne, Fatima Ashgar, and so on. Word smiths respected by the literary scene and those hailed by the spoken word movement. If you're interested in the postmodern Hip-hop canon, this is the book for you.

By Kevin Coval (editor), Quraysh Ali Lansana (editor), Nate Marshall (editor)

Why should I read it?

1 author picked The Breakbeat Poets as one of their favorite books, and they share why you should read it.

What is this book about?

Just as blues influenced the Harlem Renaissance and jazz influenced the Black Arts Movement, hip-hop's musical and cultural force has shaped the aesthetics of and given rise to a new generation of American poets. Edited by poets Kevin Coval, Nate Marshall, and Quraysh Ali Lansana, The Breakbeat Poets: New American Poetry in the Age of Hip-Hop is the first anthology of poetry from the hip-hop generation. The Breakbeat Poets are multigenerational and multiracial, employing traditional and wild style poetics to narrate a new landscape.


Book cover of Ride or Die: A Feminist Manifesto for the Well-Being of Black Women

Ernest Owens Author Of The Case for Cancel Culture: How This Democratic Tool Works to Liberate Us All

From my list on modern-day Black social consciousness.

Why am I passionate about this?

I’m a Philadelphia-based journalist and new author. I’m the Editor at Large for Philadelphia Magazine and President of the Philadelphia Association of Black Journalists. As an openly Black gay journalist, I’ve headlined for speaking frankly about intersectional issues in society regarding race, LGBTQIA, and pop culture. Such experiences have awakened my consciousness as an underrepresented voice in the media and have pushed me to explore societal topics. My new book The Case for Cancel Culture, published by St. Martin's Press, is my way of staking my claim in the global conversation on this buzzworthy topic. 

Ernest's book list on modern-day Black social consciousness

Ernest Owens Why did Ernest love this book?

There are books that tell you about a subject and there are books that tell you about yourself and the subject.

Hubbard, a masterful writer, does the latter in this riveting manifesto that explores the complicated relationship of hip-hop culture and Black women’s experiences consuming it.

Reading it as a man gave me a mirror into how complicit we have been to several problematic trends related to gender, race, and the entertainment industry.

It’s more than just a reality check about sexism and misogynoir in hip-hop – but a call to action for all of us to do better and be better to the most vulnerable amongst us. 

By Shanita Hubbard,

Why should I read it?

1 author picked Ride or Die as one of their favorite books, and they share why you should read it.

What is this book about?

A "ride-or-die chick" is a woman who holds down her family and community. She's your girl that you can call up in the middle of the night to bail you out of jail, and you know she'll show up and won't ask any questions. Her ride-or-die trope becomes a problem when she does it indiscriminately. She does anything for her family, friends, and significant other, even at the cost of her own well-being. "No" is not in her vocabulary. Her self-worth is connected to how much labor she can provide for others. She goes above and beyond for everyone in…


Book cover of Using Semiotics in Marketing: How to Achieve Consumer Insight for Brand Growth and Profits

Mark Beal Author Of ZEO: Introducing Gen Z – The New Generation Of Leaders

From my list on inspiring creativity, transformation, and innovation.

Why am I passionate about this?

For more than 30 years I have been immersed in creative public relations and marketing from campaign development and activation to effectively engaging the primary consumer audiences. Me and my teams developed campaigns around such major sports and entertainment properties as the Olympic Games, Super Bowl, and The Rolling Stones. No matter your industry, inspiration for creativity, transformation, and innovation can come from many sources including the compelling storytelling featured in the books that I recommend.  

Mark's book list on inspiring creativity, transformation, and innovation

Mark Beal Why did Mark love this book?

As the marketing landscape is more cluttered than ever and brand marketers are consistently transforming and innovating their marketing to reposition their brand and effectively engage their target consumers, Rachel Lawes immerses us in the powerful influence of visual images in branding, advertising, and marketing.

She highlights how visual imagery is interpreted differently by different genders, cultures, races, and other factors and shares case studies that will inspire future campaign ideation and activation.     

By Rachel Lawes,

Why should I read it?

1 author picked Using Semiotics in Marketing as one of their favorite books, and they share why you should read it.

What is this book about?

Semiotics is a superpower for marketers. It's a proven, powerful method of uncovering consumer insight, tailoring brand strategies that work and generating profit for brands. Companies such as Unilever and P&G have attested to the success of Lawes semiotics in stimulating innovation and boosting sales. Now newly updated, this second edition is packed with even more revelations about brands, consumers and their emerging needs. Three new chapters reveal the unseen social forces that drive the Be Kind movement, public appetite for sincerity and the emotions of younger generations. Using Semiotics in Marketing is an acclaimed how-to guide that makes semiotics…


Book cover of Hit Makers: How to Succeed in an Age of Distraction

Paul Feldwick Author Of Why Does The Pedlar Sing? What Creativity Really Means in Advertising

From my list on making sense of the madness of advertising.

Why am I passionate about this?

I worked for thirty years in what was one of the world's finest ad agencies, producing campaigns that were popular, famous, and effective. I found it fun, fascinating but also frustrating, because I gradually realised that what we did that worked had little to do with the theories we were taught to believe. I can see now that our campaigns had much more in common with the worlds of entertainment, popular culture, PR, and showmanship than the dry ‘official’ concepts of propositions and persuasion that seemed to rule our lives. These five books helped open my eyes to this broader perspective, and I hope they will open yours too.

Paul's book list on making sense of the madness of advertising

Paul Feldwick Why did Paul love this book?

When I realised that brands and advertising campaigns are much more like hit records, blockbuster movies and celebrities than we usually admit, I wondered what makes some famous and others (mostly) not?

Thompson’s book is the best single answer I’ve found so far and shows that fame doesn’t automatically follow the best song, book, or advert – you have to work at being popular, distinctive, and talked about. Lessons all ad agencies should learn.

By Derek Thompson,

Why should I read it?

3 authors picked Hit Makers as one of their favorite books, and they share why you should read it.

What is this book about?

NATIONAL BESTSELLER

A Book of the Year Selection for Inc. and Library Journal

"This book picks up where The Tipping Point left off." -- Adam Grant, Wharton professor and New York Times bestselling author of ORIGINALS and GIVE AND TAKE

Nothing "goes viral." If you think a popular movie, song, or app came out of nowhere to become a word-of-mouth success in today's crowded media environment, you're missing the real story. Each blockbuster has a secret history-of power, influence, dark broadcasters, and passionate cults that turn some new products into cultural phenomena. Even the most brilliant ideas wither in obscurity…


Book cover of Cosmopolitan Canvases: The Globalization of Markets for Contemporary Art

John Zarobell Author Of Art and the Global Economy

From my list on art and globalization.

Why am I passionate about this?

I am a professor of International Studies and a former museum curator. This combination provides me with a unique perspective not only on the inner workings of the art world, but the way that those practices map on to broader social, political, and economic transformations that occur as a result of globalization. This leads me, for example, to an assessment of how free-trade zones affect the art market. In past research, I have focused on colonialism and French art in the nineteenth century, so I am attuned to power imbalances between the center and the periphery and I am fascinated to see how these are shifting in the present.

John's book list on art and globalization

John Zarobell Why did John love this book?

This book provides a primer on the global art market from scholars around the world.

The issues addressed include economic integration of multiple circuits/regional markets, the rise of markets in Asia, online marketplaces, and the importance of galleries and collectives to propel artists to success. The biggest advantage to this work is that it is the first book to consider global art markets from divergent perspectives.

While there remains a real center to the art world analyzed in this volume, you can start to see how new regions and countries are charging forward, transforming the domain of contemporary art in the twenty-first century by making it far more diverse and global.

By Olav Velthuis (editor), Stefano Baia Curioni (editor),

Why should I read it?

1 author picked Cosmopolitan Canvases as one of their favorite books, and they share why you should read it.

What is this book about?

Since the late 1990s, contemporary art markets have emerged rapidly outside of Europe and the United States. China is r s1the world's second largest art market. In counties as diverse as Brazil, Turkey and India, modern and contemporary art has been recognized as a source of status, or a potential investment tool among the new middle classes. At art auctions in the US, London and Hong Kong, new buyers from emerging economies have driven up prices to record levels.
The result of these changes has been an increase in complexity, interconnectedness, stratification and differentiation of contemporary art markets. Our understanding…


5 book lists we think you will like!

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