New Power

By Jeremy Heimans, Henry Timms,

Book cover of New Power: How Anyone Can Persuade, Mobilize, and Succeed in Our Chaotic, Connected Age

Book description

NATIONAL BESTSELLER

Shortlisted for the Financial Times/McKinsey Business Book of the Year Award

“The best window I’ve seen into this new world.” —David Brooks, The New York Times
 
In this indispensable guide to navigating the twenty-first century, two visionary thinkers reveal how “new power” is reshaping politics, business, and life…

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Why read it?

2 authors picked New Power as one of their favorite books. Why do they recommend it?

An important Network Climate Action is raising money for environmental and women’s health NGOs.

Although our fundraising efforts don’t all go viral, design principles derived from successful campaigns—such as the Ice Bucket Challenge—help us exploit the way power is leveraged over the internet.

In addition to connectivity or creating a feeling of community, “new power” campaigns encourage participants to customize ideas for their own context.

Arising in opposition to consumerist Black Friday and Cyber Monday, GivingTuesday is about donating money to nonprofits. Its heart-shaped logo is designed to be adapted for different causes, including climate. 

The authors narrate the rise of the mega-platforms like Facebook and Uber, the out of nowhere victories of Obama and Trump, and the unexpected emergence of movements like #metoo, explaining these in the context of the emergence of a new type of networked power which they liken to a current. They brilliantly argue that today what matters is how you create and use the connections that you form to shape the direction of opinion currents, and that those who do this well have outsized power and influence in today’s hyper-connected world.

From Rupert's list on how to create the right impression.

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