Under the Influence
Book description
From New York Times bestselling author and economics columnist Robert Frank, bold new ideas for creating environments that promise a brighter future
Psychologists have long understood that social environments profoundly shape our behavior, sometimes for the better, often for the worse. But social influence is a two-way street-our environments areā¦
Why read it?
1 author picked Under the Influence as one of their favorite books. Why do they recommend it?
Destination weddings, glamorous McMansions, and luxury carsāthis is the result of us seeing what our better-off compatriots do and wanting to have ever more.
In fact, the biggest problem with carbon-intensive behavior is not any one rich personās carbon footprint. Rather itās the influence āaffluencersā exert on others. But we can turn this around. Solar panels are often clustered in neighborhoods because people also copy each otherās climate-friendly behaviors.
For me, the important thing is not to hide what you are doingāmake your sustainable behaviors visible for others to see.
From Marianne's list on influencing others to act on climate change.
If you love Under the Influence...
Want books like Under the Influence?
Our community of 12,000+ authors has personally recommended 34 books like Under the Influence.