Why am I passionate about this?

I’m a cognitive psychologist, originally from Scotland, but I have lived and worked in Canada for the last 50 years, first at the University of Toronto, and then at a research institute in Toronto. My passion has always been to understand the human mind – especially memory – through experimental research. Memory is fundamental to our mental life as humans; to a large extent it defines who we are. It is a complex and fascinating topic, and my career has been devoted to devising experiments and theories to understand it better. In our recent book, Larry Jacoby and I attempt to pass on the excitement of unravelling these fascinating mysteries of memory.


I wrote

Book cover of Memory

What is my book about?

Written by two eminent memory researchers, this small paperback provides an excellent introduction to current ideas and findings in the…

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The books I picked & why

Book cover of The Seven Sins of Memory: How the Mind Forgets and Remembers

Fergus Craik Why did I love this book?

Daniel Schacter is a prominent memory theorist and cognitive neuroscientist who has written several highly successful books for the general public.

In this one he provides a framework for memory’s imperfections – the seven sins of the title! Using this framework he shows how the problems come about, and suggests ways to overcome them.

The sins in question include forgetting, absent-mindedness, temporary blocks on recalling well-known names, false memories, and the unwelcome persistence of memory for traumatic events. These everyday problems of memory are illustrated by striking examples drawn from public life, and are discussed in terms of current theories and the brain mechanisms involved.

This is an informed and informative account of human memory by an expert in the field.

By Daniel L. Schacter,

Why should I read it?

1 author picked The Seven Sins of Memory as one of their favorite books, and they share why you should read it.

What is this book about?

A respected expert on memory describes how the brain stores and recalls information as he describes seven key problems with memory--transience, absent-mindedness, blocking, misattribution, suggestibility, bias, and persistence.


Book cover of Made to Stick: Why Some Ideas Survive and Others Die

Fergus Craik Why did I love this book?

This bestselling book is not so much about your memory as how to implant lasting memories in others.

How is it that some events and pieces of information are amazingly memorable, whereas others are lost as soon as our mental backs are turned? In a series of entertaining real-life examples, the authors propose and illustrate ways in which information can be “made to stick.” These include some obvious ones like getting people’s attention and building on their existing knowledge – stuff they are interested in.

Other factors are less obvious; set up an intriguing puzzle, provide some really unexpected information, especially of an emotional kind, embed the new information in an attention-grabbing story. Of course knowing how to teach effectively also reveals much about how memory works!

By Chip Heath, Dan Heath,

Why should I read it?

8 authors picked Made to Stick as one of their favorite books, and they share why you should read it.

What is this book about?

Why does fake news stick while the truth goes missing?

Why do disproved urban legends persist? How do you keep letting newspapers and clickbait sites lure you in with their headlines? And why do you remember complicated stories but not complicated facts?

Over ten years of study, Chip and Dan Heath have discovered how we latch on to information hooks. Packed full of case histories and incredible anecdotes, it shows:

- how an Australian scientist convinced the world he'd discovered the cause of stomach ulcers by drinking a glass filled with bacteria

- how a gifted sports reporter got people…


Book cover of Why Life Speeds Up As You Get Older: How Memory Shapes our Past

Fergus Craik Why did I love this book?

Despite its title, this engaging book is actually about memory, especially “autobiographical memory” – memories of our own personal experiences.

The chapters describe some classical cases of memory excellence and memory failure, and provide thoughtful discussions of many topics that puzzle readers.

These include the power of smell to evoke past experiences, the astonishing memories of chess and draughts grandmasters, the downside of remembering everything, the highly specific memories of some people with savant syndrome, and indeed why life seems to speed up as we get older – the relationship between memory and time.

By Douwe Draaisma,

Why should I read it?

1 author picked Why Life Speeds Up As You Get Older as one of their favorite books, and they share why you should read it.

What is this book about?

Entertaining and educational, Douwe Draaisma's Why Life Speeds Up As You Get Older raises almost as many questions as it answers. Draaisma applies a blend of scholarship, poetic sensibility and keen observation in exploring the nature of autobiographical memory, covering subjects such as deja-vu, near death experiences and the effect of severe trauma on memory recall, as well as human perceptions of time at different stages in life. A highly accessible and personal read, this book will not fail to touch or provoke thought in its readers.


Book cover of Memory

Fergus Craik Why did I love this book?

If you are really serious about reading up on current research on human memory, then you can do no better than to dive into this excellent textbook written by three prominent British researchers.

The material probably takes more effort to master than the facts and ideas presented in other books on this list, but the reward is an up-to-date understanding of theories and findings in this fast-moving research field, including many studies of how memories are represented in the brain.

The book is lavishly illustrated, and contains many references to real-life situations, thereby relating the theoretical ideas to everyday life. The book is authoritative yet very accessible and entertaining. Highly recommended!

By Alan Baddeley, Michael W. Eysenck, Michael C. Anderson

Why should I read it?

1 author picked Memory as one of their favorite books, and they share why you should read it.

What is this book about?

The third edition of Memory provides students with the most comprehensive introduction to the study of human memory and its applications in the field. Written by three leading experts, this bestselling textbook delivers an authoritative and accessible overview of key topic areas.

Each chapter combines breadth of content coverage with a wealth of relevant practical examples, whilst the engaging writing style invites the reader to share the authors' fascination with the exploration of memory through their individual areas of expertise. Across the text, the scientific theory is connected to a range of real-world questions and everyday human experiences. As a…


Book cover of Speak, Memory: An Autobiography Revisited

Fergus Craik Why did I love this book?

This classic book, unlike others in the list, is not so much about memory, as a collection of the author’s memories of his childhood and early years.

Nabokov was born into a wealthy family in pre-Revolutionary Russia in 1899. His childhood in St. Petersburg and at the family’s country estate are described in loving detail, as are aspects of later years in England, Germany, and France. Nabokov was one of the great writers of the 20th Century, and the memories are recounted in his glowing and evocative prose.

His writing is nostalgic, but also wryly humorous, aware that many aspects of his early life are gone forever. Many of the chapters first appeared as articles in The New Yorker; all are eminently readable. 

By Vladimir Nabokov,

Why should I read it?

4 authors picked Speak, Memory as one of their favorite books, and they share why you should read it.

What is this book about?

An autobiographical volume which recounts the story of Nabokov's first forty years up to his departure from Europe for America at the outset of World War Two. It tells of his emergence as a writer, his early loves and his marriage, and his passions for butterflies and his lost homeland. Written in this writer's characteristically brilliant, mordant style, this book is also a tender record of lost childhood and youth in pre-Revolutionary Russia.


Explore my book 😀

Book cover of Memory

What is my book about?

Written by two eminent memory researchers, this small paperback provides an excellent introduction to current ideas and findings in the study of human memory. The authors explain how memories are laid down and later retrieved from the brain. Other topics include the amazing memory of chess masters – is it photographic memory? The authors also discuss the “tip-of-the-tongue” state, and the indelible “flashbulb memory” of some horrifying news. One chapter deals with memory changes in healthy aging, and how such changes differ from those in Alzheimer’s patients, while another chapter summarizes what’s known about memory and the brain. All in all, the book is a very readable and informative source of information about a topic of interest to everyone.

Book cover of The Seven Sins of Memory: How the Mind Forgets and Remembers
Book cover of Made to Stick: Why Some Ideas Survive and Others Die
Book cover of Why Life Speeds Up As You Get Older: How Memory Shapes our Past

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Book cover of Brother. Do. You. Love. Me.

Manni Coe Author Of Brother. Do. You. Love. Me.

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Why am I passionate about this?

Author

Manni's 3 favorite reads in 2024

What is my book about?

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