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The Practice: Shipping Creative Work Hardcover – November 3, 2020
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Creative work doesn't come with a guarantee. But there is a pattern to who succeeds and who doesn't. And engaging in the consistent practice of its pursuit is the best way forward.
Based on the breakthrough Akimbo workshop pioneered by legendary author Seth Godin, The Practice will help you get unstuck and find the courage to make and share creative work. Godin insists that writer's block is a myth, that consistency is far more important than authenticity, and that experiencing the imposter syndrome is a sign that you're a well-adjusted human. Most of all, he shows you what it takes to turn your passion from a private distraction to a productive contribution, the one you've been seeking to share all along.
With this book as your guide, you'll learn to dance with your fear. To take the risks worth taking. And to embrace the empathy required to make work that contributes with authenticity and joy.
- Print length272 pages
- LanguageEnglish
- PublisherPortfolio
- Publication dateNovember 3, 2020
- Dimensions5.2 x 0.98 x 7.3 inches
- ISBN-100593328973
- ISBN-13978-0593328972
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Editorial Reviews
Review
--Rosanne Cash, Grammy-winning singer-songwriter
“The Practice is a user’s manual for finding your calling and an alchemist’s handbook for pursuing your dream.”
--Steven Pressfield, author of The War of Art
“Seth's book is a skeleton key specially molded to unlock the most creative version of you. Read it, and find yourself free to be who you know you really are.”
--Brian Koppelman, co-producer and co-creator of Billions
"With surgical precision, The Practice attacks our predictable misconceptions about the creative process and replaces them with better ideas, one by one. This book will inspire you to make things, hone your craft, and nudge you to ship things you are proud of. Read it."
--Tobi Lutke, CEO, Shopify
“The Practice explains that what looks like a barrier is often a catalyst in disguise. Magic may not come from what we can see on the stage but from behind it, where the wood chopping happens."
--Peter Gabriel, Musician
About the Author
Excerpt. © Reprinted by permission. All rights reserved.
1. It’s Possible
This is a book for people who want to lead, to write, or to sing.
For people who seek to teach, to innovate, and to solve interesting problems.
For people who want to go on the journey to become a therapist, a painter, or a leader.
For people like us.
It’s possible. The people who came before us have managed to speak up, stand up, and make a difference. While each journey is unique, each follows a pattern—and once you see it, it’s yours.
We simply need to find the courage to be more creative. The forces that are holding us back have long been unseen, but we can see and understand them and begin to do our work.
The practice is there if we’re willing to sign up for it. And the practice will open the door to the change you seek to make.
2. The Pattern and the Practice
Our lives follow a pattern.
For most of us, that pattern was set a long time ago. We chose to embrace a story about compliance and convenience, the search for status in a world constrained by scarcity.
The industrial economy demands it. It prods us to consumption and obedience. We trust the system and the people we work for to give us what we need, as long as we’re willing to continue down the path they’ve set out for us. We were all brainwashed from a very early age to accept this dynamic and to be part of it.
The deal is simple: follow the steps and you’ll get the outcome the system promised you. It might not be easy, but with effort, just about anyone can do it.
So we focus on the outcome, because that’s how we know we followed the steps properly. The industrial system that brainwashed us demands that we focus on outcomes to prove we followed the recipe.
That priority makes sense if the reliable, predictable outcome really matters and the payoff is truly guaranteed. But what happens when your world changes?
Suddenly, you don’t always get what was guaranteed. And the tasks you’re asked to do just aren’t as engaging as you’d like them to be. The emptiness of the bargain is now obvious: you were busy sacrificing your heart and your soul for prizes, but the prizes aren’t coming as regularly as promised.
The important work, the work we really want to do, doesn’t come with a recipe. It follows a different pattern.
This practice is available to us—not as a quick substitute, a recipe that’s guaranteed to return results, but as a practice. It is a persistent, stepwise approach that we pursue for its own sake and not because we want anything guaranteed in return.
The recipe for recipes is straightforward: good ingredients, mise en place, attention to detail, heat, finish. You do them in order. But when we create something for the first time, it’s not as linear, not easily written down.
This new practice takes leadership, a creative contribution—something that not just anyone can produce, something that might not work but that might be worth pursuing. It’s often called “art.”
The industrial system we all live in is outcome-based. It’s about guaranteed productivity in exchange for soul-numbing, predirected labor. But if we choose to look for it, there’s a different journey available to us. This is the path followed by those who seek change, who want to make things better.
It’s a path defined by resilience and generosity. It’s outward focused, but not dependent on reassurance or applause.
Creativity doesn’t repeat itself; it can’t. But the creative journey still follows a pattern. It’s a practice of growth and connection, of service and daring. It’s also a practice of selflessness and ego in an endless dance. The practice exists for writers and leaders, for teachers and painters. It’s grounded in the real world, a process that takes us where we hope to go.
This practice is a journey without an external boss. Because there’s no one in charge, this path requires us to trust ourselves—and more importantly, our selves—instead.
The Bhagavad-Gita says, “It is better to follow your own path, however imperfectly, than to follow someone else’s perfectly.” Consider the people who have found their voice and made a real impact: their paths always differ, but their practices overlap in many ways.
At the heart of the creative’s practice is trust: the difficult journey to trust in your self, the often hidden self, the unique human each of us lives with.
See the pattern, find your practice, and you can begin to live the process of making magic. Your magic. The magic that we need right now.
3. Are You Searching for Something?
Most of us are.
If we care enough, we keep looking for that feeling, that impact, that ability to make a difference. And then we look harder.
Followers aren’t searching. They’re simply following in the footsteps of the people before them. Do well on the test, comply with the instructions, move to the next rung.
Leaders seek to make things better, to contribute and to find firm footing. The chance to make a difference and to be seen and respected, all at once.
That search has created our culture and the world we live in. More and more people, engaging and contributing, weaving together something worth building.
Let’s call it art. The human act of doing something that might not work, something generous, something that will make a difference. The emotional act of doing personal, self-directed work to make a change that we can be proud of.
We each have more leverage than ever before. We have access to tools, a myriad of ways forward, and a real chance to contribute.
Your part matters. Your art matters.
It’s worth reminding yourself that the question isn’t “can I make art,” because you already have.
You have already spoken up at least once, contributed something that mattered. You’ve said something funny to a friend or perhaps even sold out Carnegie Hall.
And now we need you to do it again. But more so.
The real question is: “Do I care enough to do it again?”
As John Gardner wrote, “The renewal of societies and organizations can go forward only if someone cares.”
4. Askıda Ekmek
Askıda ekmek: there is bread on the hook. It’s an ancient tradition in Turkey. When buying a loaf at the local bakery, you can choose to pay for an extra loaf and, after bagging your purchase, the owner will hang the second loaf on a hook on the wall.
If a person in need comes by, he or she can ask if there’s anything on the hook. If so, the bread is shared, and the hunger is relieved. Perhaps as important, community is built.
When you choose to produce creative work, you’re solving a problem. Not just for you, but for those who will encounter what you’ve made.
By putting your self on the hook, you’re performing a generous act. You are sharing insight and love and magic. And the more it spreads, the more it’s worth to all of those who are lucky enough to experience your contribution.
Art is something we get to do for other people.
5. Finding a Practice
Do you have a creative hero? Someone who regularly leads, creates, and connects? Perhaps they’re a dancer, a recording artist, or a civil rights lawyer. In every field of endeavor, some people stand out as the makers of what’s next, as the voices of what’s now.
Here are some to get you started: Patricia Barber, Zaha Hadid, Joel Spolsky, Sarah Jones, Yo-Yo Ma, Tom Peters, Frida Kahlo, Banksy, Ruth Bader Ginsburg, Bryan Stevenson, Nancy Lublin, Simone Giertz, Jonas Salk, Muhammad Yunus, Rosanne Cash, Greta Thunberg, John Wooden, Amanda Coffman—living or dead, famous or not, there are change-makers in every corner of our culture.
With few exceptions, the careers and working processes of every one of these artists are similar.
Their output is different, the circumstances are different, and the timing is different, but the practice remains.
We can adopt a practice as well.
Maybe we don’t need an industrial-strength recipe for what it means to do our jobs. Maybe instead of a series of steps to follow, we’d be better off understanding how the world actually works now.
We can adopt a practice. Here are the surprising truths that have been hidden by our desire for those perfect outcomes, the ones industrial recipes promise but never quite deliver:
· Skill is not the same as talent.
· A good process can lead to good outcomes, but it doesn’t guarantee them.
· Perfectionism has nothing to do with being perfect.
· Reassurance is futile.
· Hubris is the opposite of trust.
· Attitudes are skills.
· There’s no such thing as writer’s block.
· Professionals produce with intent.
· Creativity is an act of leadership.
· Leaders are imposters.
· All criticism is not the same.
· We become creative when we ship the work.
· Good taste is a skill.
· Passion is a choice.
Throughout this book, we’ll keep returning to surprising truths like these that fly in the face of what we’ve been taught about productive work in a system based on compliance and recipes. Artists have been shunned or shamed for embracing them, but that’s because these truths work. They subvert the dominant power structure while at the same time they enable us to make things better for the people we seek to serve.
6. Learning to Juggle
I’ve taught hundreds of people how to juggle. Learning requires a simple insight: catching the ball isn’t the point.
People who fail to learn to juggle always fail because they’re lunging to catch the next ball. But once you lunge for a ball, you’re out of position for the next throw, and then the whole thing falls apart.
Instead, we begin with just one ball. And there’s no catching: throw/drop, throw/drop, throw/drop.
Twenty times we throw the ball from our left hands, watching it land each time.
And then we do it again with our right hands.
Practicing how to throw. Getting good at throwing. If you get good enough at throwing, the catching takes care of itself.
It turns out that all this dropping is the hardest part for someone who is learning to juggle. It makes them really uncomfortable to throw a ball and then stand there as it drops to the ground.
The desire for outcome is deeply ingrained, and for some, this is the moment where they give up.
They simply can’t bear a process that willingly ignores the outcome.
For those who persist, the process quickly gathers momentum.
Perhaps fifteen minutes later, we try throw/throw/drop/drop. Simply two balls and two throws.
And then, without stress, throw/throw/catch/catch. It’s easy. There’s no problem, because the throws are where they should be, rehearsed and consistent.
The process has gotten us this far.
And then the last step is to add a third ball.
It doesn’t always work, but it always works better than any other approach.
Our work is about throwing. The catching can take care of itself.
Product details
- Publisher : Portfolio (November 3, 2020)
- Language : English
- Hardcover : 272 pages
- ISBN-10 : 0593328973
- ISBN-13 : 978-0593328972
- Item Weight : 2.31 pounds
- Dimensions : 5.2 x 0.98 x 7.3 inches
- Best Sellers Rank: #25,368 in Books (See Top 100 in Books)
- #94 in Creativity (Books)
- #267 in Motivational Management & Leadership
- #344 in Business Motivation & Self-Improvement (Books)
- Customer Reviews:
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easy read, tons of great nuggets of wisdom
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Seth Godin latest book: trust yourself and your creativity
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Seth's lifelong philosophy now in a book. A must buy!
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About the author
Seth Godin is the author of 20 international bestsellers that have been translated into over 38 languages, and have changed the way people think about marketing and work. For a long time, Unleashing the Ideavirus was the most popular ebook ever published, and Purple Cow is the bestselling marketing book of the decade.
He worked as a year as the volunteer founding editor of The Carbon Almanac, and his recent bestsellers also include The Practice and This is Marketing.
He's a recent inductee to the Marketing Hall of Fame, and also a member of the Direct Marketing Hall of Fame and (go figure), the Guerrilla Marketing Hall of Fame.
His book, Tribes, was a nationwide bestseller, appearing on the Amazon, New York Times, BusinessWeek and Wall Street Journal bestseller lists. It's about the most powerful form of marketing--leadership--and how anyone can now become a leader, creating movements that matter.
His book Linchpin came out in 2008 and was the fastest-selling book of his career. Linchpin challenges you to stand up, do work that matters and race to the top instead of the bottom. More than that, though, the book outlines a massive change in our economy, a fundamental shift in what it means to have a job.
In addition to his writing and speaking, Seth was founder and CEO of Squidoo.com,. His blog (find it by typing "seth" into Google) is the most popular marketing blog in the world. Before his work as a writer and blogger, Godin was Vice President of Direct Marketing at Yahoo!, a job he got after selling them his pioneering 1990s online startup, Yoyodyne.
He's known as a pioneer in online education, and was the founder of the altMBA.
You can find every single possible detail that anyone could ever want to know at sethgodin.com
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Customers find the book inspiring and encouraging. They describe it as a valuable read and one of the best morning reads. However, opinions differ on how easy it is to follow the instructions. Some find the instructions clear and simple, while others find them tedious and repetitive.
AI-generated from the text of customer reviews
Customers find the book inspiring and encouraging. They appreciate the important ideas and the encouragement to create with joy, generosity, and a sense of purpose. The book is full of wisdom and empowering, making it a must-read for creatives or anyone struggling to take on challenges.
"Seth Godin does not sleep. Practical advice for any professional. This book reads like a manual for anyone who has worked." Read more
"...A reading in the morning that is short and inspiring and helps you take the leap into action that day...." Read more
"...to feel like entries from a “wisdom of the day calendar”—still great wisdom and writing, but somewhat disjointed and repetitive at times...." Read more
"...A good process can lead to good outcomes, but it doesn’t guarantee them. Perfectionism has nothing to do with being perfect. Reassurance is futile...." Read more
Customers find the book valuable and a good morning read. They say it provides encouragement, perspective, and inspiration. The first half is really good, though the second slowed down a bit. Overall, customers consider it a quality product and a quick read that can be completed in a weekend.
"This is one of the best “morning reads” I’ve picked up. A reading in the morning that is short and inspiring and helps you take the leap into action..." Read more
"I really liked it and learned a lot. The first half was really good, though the second slowed down a bit and almost started to feel like entries..." Read more
"...On the whole, the is a valuable book if you are thinking of contributing to society and need a boost...." Read more
"...Well worth reading and using to direct your forward progress in business and life." Read more
Customers have mixed reviews about the assembly process. Some find it easy with clear instructions and a process that produces desired results. Others find the process tedious and repetitive at times.
"...great wisdom and writing, but somewhat disjointed and repetitive at times...." Read more
"...I’m excited to move forward. I have a clear, easy path ahead of me with clear, simple instructions. I’ve told everyone I know to read this book...." Read more
"...of bits of wisdom from all of his writings, assembled more like a coffee table book." Read more
"Simple and inspiring..." Read more
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What should you be practicing?
Top reviews from the United States
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- Reviewed in the United States on December 1, 2024Seth Godin does not sleep. Practical advice for any professional. This book reads like a manual for anyone who has worked.
- Reviewed in the United States on December 10, 2022This is one of the best “morning reads” I’ve picked up. A reading in the morning that is short and inspiring and helps you take the leap into action that day. I could have made this book last longer by just reading a section at a time but I was enjoying myself too much!
- Reviewed in the United States on January 2, 2024I really liked it and learned a lot. The first half was really good, though the second slowed down a bit and almost started to feel like entries from a “wisdom of the day calendar”—still great wisdom and writing, but somewhat disjointed and repetitive at times.
I’m a little spoiled because I get his email newsletter which is very similar and has similar wisdom.
- Reviewed in the United States on November 4, 2020When I find myself in times of creative trouble, need some words of wisdom, and Mother Mary is a little preoccupied (see: date), I turn to my go-to books. The "Tao Te Ching" is always a good one. When I need the big guns — down with you, Resistance! — I call in Steven Pressfield's "The War of Art" and "Going Pro." And now, there is a new book that combines aspects of all three: "The Practice", by Seth Godin.
A main thrust of the book is to dismantle myths about creative output. Creativity is not a special talent reserved for the elect; you don't have to wait for the muse; wherever you are now is fine. You just have to get started and, above all, establish a regular practice (hence the title). Sure, a lot of what you produce will be dreck. That's okay, because in that big pile of dreck, a small fraction will be great. But you won't get the hits without the dreck.
Early in the book, Seth serves us this list of what it means to establish a practice:
"We can adopt a practice. Here are the surprising truths that have been hidden by our desire for those perfect outcomes, the ones industrial recipes promise but never quite deliver: Skill is not the same as talent. A good process can lead to good outcomes, but it doesn’t guarantee them. Perfectionism has nothing to do with being perfect. Reassurance is futile. Hubris is the opposite of trust. Attitudes are skills. There’s no such thing as writer’s block. Professionals produce with intent. Creativity is an act of leadership. Leaders are imposters. All criticism is not the same. We become creative when we ship the work. Good taste is a skill."
That's a lot of wisdom in the space of 109 words, much of it counterintuitive, which Seth then unpacks in 8 sections. What does it mean to trust yourself, and to be generous with your art? How do you go pro? How important is intent? Are creative constraints good or bad?
One by one, Seth dismantles the excuses and blocks creators unwittingly make up for themselves, such that by the end of the book, you just might say, "Hey, I think can do this, too."
Each chapter is a short, memorable little nugget with anecdotes that stay with you. I especially appreciated the quotes from other wise people and the stories from great artists like Joni Mitchell about their creative process.
This book felt like a jolt of concentrated wisdom, like one of Seth's workshops in written form. He's been walking the path of creativity and entrepreneurship for 4 decades and taught thousands of individuals, so what he shares in "The Practice" rings true to me. If you'd like to light up a booster rocket under your butt and establish a prolific practice of creating work that matters, "The Practice" is your indispensable guide and companion. It's my new go-to book for years to come. May you let it be a catalyst to *your* greatness.
-- Ali Binazir, M.D., M.Phil., Happiness Engineer, executive coach, and author of The Tao of Dating: The Smart Woman's Guide to Being Absolutely Irresistible, the highest-rated dating book on Amazon for 7 years, and Should I Go to Medical School?: An Irreverent Guide to the Pros and Cons of a Career in Medicine
- Reviewed in the United States on March 18, 2024You sit in life wondering if you are enough! Can I actually make a difference? Why does it feel like I am an imposter, pretending? You feel like a fraud, wondering when you will be found out.
You sit thinking, perhaps someday I can take “that” step.. you search.. you wonder… you seek….
Then somehow, the universe or God gives you a gift - this book - to read … and you find the answers you were always looking for.
If you read this review and your heart starts racing a little faster .. it might be your time to start. To finally share with the world who you are and the change you wish to make.
- Reviewed in the United States on November 16, 2020I was attracted to this book because… I’m always challenged and inspired by Seth Godin’s writing. I know my practice of the work I want to do is failing. Common sense suggestion that lead you to believe in yourself and take responsibility for your own magic.
This book was about It breaks down into three calls to action. 1. ‘Shipping - your efforts don’t count if you don’t share it.’ 2. Create because you are working toward making things better by producing a new way forward. ‘Creativity is a choice.’ 3. Work - isn’t a hobby, it’s a practice that requires commitment.
Things I liked about this book I’m always amazed at Godin’s ability to speak truth in few words. Reading anything he writes is never a waste of time.
Why you should read this book If your work is lagging, especially if you are a creative. If you are waiting for the next great inspiration. If you are struggling with finding the time to fo your passion. If you are experiencing any of those things, this book will pick you up out of the dust that has surrounded you and turned you around to a more satisfying outlook on your practice,
This book lived up to the back cover copy -The recommendations on the back cover resonated with my experience in reading the book. From the inside cover - “If you’re ready to make a difference with your ideas and your craft, what are you waiting for? Because we’re waiting for you.”
- Reviewed in the United States on November 29, 2021I absolutely love this book! While I am giving it five stars for being incredibly encouraging and spot-on for creatives, I think the subtitle is confusing. I've even had people ask me if I suggested the right book to them because they don't want a book about packing and shipping things. Seth uses the word "shipping" as "sharing" your creative work. I do disagree that the work has to be "shipped" to count. Sometimes you can create things simply for the process, but he does reiterate that elsewhere in the book.
I love his encouragement to create with joy, with generosity, and with a sense that the world is large and there is enough room for you and your work. There is no need to feel protective, jealous, or angsty about the work your creating, which is easy to do in this world of hyper-comparison on social media. I found this book to be a huge lift and I love that I can read/listen to it in little nuggets.
So, if you forgive that he doesn't mean literal shipping, this book is gold.
Top reviews from other countries
- synchroReviewed in Canada on December 29, 2024
5.0 out of 5 stars Love this book
If you are a writer or creator, it's worth reading this book. I've highlighted it throughout and have gone through it multiple times. There are nuggets of gems scattered in this book.
- F. XavierReviewed in Mexico on February 22, 2022
5.0 out of 5 stars Excellent book.
Truly great advice for creators, I can’t recommend it enough!
- Fabrício Yutaka FujikawaReviewed in Brazil on August 8, 2021
5.0 out of 5 stars The Best I've read from Seth Godin
Unfortunately, I've finished the book. I've read it slowly, a few pages per day, because I knew I would become sad when I finish it.
I follow Seth's words almost daily. I recommend this book for all knowledge work professionals, especially freelancers and independent consultants.
You'll find here words of wisdom, acknowledge that it's not your fault — it's the way things are —, and get more confident to ship your work.
- Albert PujolReviewed in Spain on June 27, 2024
5.0 out of 5 stars A father, a mother, a friend and a mentor
Just awesome.
Lifechanging philosophy of art and business.
To be read again, and again.
Inspiring piece of art.
Just read it.
- A. LehrdammReviewed in Germany on October 13, 2022
5.0 out of 5 stars MAGICAL!
I love the book. I am a songwriter, and am killing it with my practice! Search for 'Lila Tace'
lots of love to You reading this!
I know Seth is not reading his reviews (yes I'm a nerd, and listen to his interviews, and read all of his books...) but this is my favorite yet, Seth! It speaks to me deeply, and I want to thank you for guiding me to gently learn to see, and understand what I do, and who I serve with my art in generosity
- Lila Tace
A. Lehrdamm
Reviewed in Germany on October 13, 2022
lots of love to You reading this!
I know Seth is not reading his reviews (yes I'm a nerd, and listen to his interviews, and read all of his books...) but this is my favorite yet, Seth! It speaks to me deeply, and I want to thank you for guiding me to gently learn to see, and understand what I do, and who I serve with my art in generosity
- Lila Tace
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