After 17 years in the advertising industry, I became a professor to teach what I learned in practice. Only then did I start reflecting, researching, and discovering why we were successful in some efforts and not in others. From that perspective, I’ve been crafting new ways to approach marketing that are not based on what worked in the past but on what works now in light of the dramatic changes in the field. Within marketing, I focus on social media strategy, digital marketing, and storytelling.
This book is all about brand building and it was integral to my advertising copywriting days.
Mark and Pearson use Jung’s 12 archetypes to classify brands, consumer markets, and consumers. We used their system to help our clients identify brand meaning and archetype and then used that as the basis for establishing relationships with customers.
Knowing the brand archetype helped me know what type of character’s story to tell. Brand and story archetypes become a shortcut to letting an audience and prospective customer know your brand story is about their story.
This book describes a system of meaning management, the first-ever systematic approach to successful brand meaning. 'This book illuminates the most ancient grooves in our mental architecture, which Carol Jung described as "archetypes", and shows how they can be employed to bring meaning and profit to a brand. There is a nascent power here, which, if understood correctly, can bring a rare vitality to a brand or a corporation' - From the Foreward by Alex Kroll former Creative Director, CEO and Chairman of Young & Rubicam. Some brands are so extraordinary that they become larger-than-life, symbolic of entire cultures, and…
I have always seen my life as a journey, with lessons to be learnt along the way. Adventures on land and sea have drawn me into contact with many races and traditions and brought me close to nature in its many moods. When a physical journey ends, an inner journey takes me in directions I had never looked at before. Early spiritual questioning led me to eastern philosophies and made me aware of the underlying links between all cultures. In relying on my own experiences rather than what others have written, I believe my writing brings a freshness and individuality to the age-old questions of who we are and where we are going.
This is an easy-to-read book for anyone new to a Buddhist way of thinking. The deceptively simple philosophy put forward by the author is startlingly relevant to all of us in today’s world – a world so obviously in need of restoring balance. Choje Akong Tulku Rinpoche was the founder of the first Tibetan Buddhist Centre in the U.K.
A certain idea kept cropping up in my reading, triggered perhaps by Richard Dawkins's conception in The Selfish Gene, of the “meme.” It seemed that the meme had a life of its own. Then I came across Richerson’s and Boyd’s Not by Genes Alone, and they laid it out: culturesevolve. And they evolve independently of the genes—free of genetic constraints in an idea or thought to contribute to its own survival. That is up to the multitude of people who happen to come across it. I now have a new book readying for publication:How Cognition, Language, Myth, and Culture Came Together To Make Us What We Are.
Of seminal importance to an understanding of the world is the conception of a collective unconscious grounded in inheritable archetypes. These evolve: how could it be otherwise—everything in nature evolves. And that means that our consciousness, too, evolves. Its evolution is, in a sense, teleological: from the less conscious to the more consciousness. This is to say that the evolution of the archetypes permits the increasing distillation of consciousness from the vastness of the collective unconscious. I believe that language, which is indivisible from consciousness, did not begin to materialize until about 10,000 BC. I may have been virtually alone in this view, but computerized models of evolutionary linguists today suggest that the key to language capability may have been enfolded in our make-up from our earliest beginnings.
The Origins and History of Consciousness draws on a full range of world mythology to show how individual consciousness undergoes the same archetypal stages of development as human consciousness as a whole. Erich Neumann was one of C. G. Jung's most creative students and a renowned practitioner of analytical psychology in his own right. In this influential book, Neumann shows how the stages begin and end with the symbol of the Uroboros, the tail-eating serpent. The intermediate stages are projected in the universal myths of the World Creation, Great Mother, Separation of the World Parents, Birth of the Hero, Slaying…
For as long as I can remember, I’ve been fascinated by superheroes. Maybe it’s because as a bit of an outcast myself growing up, I gravitated towards stories of people who were outside society, yet actually more powerful because of it. Perhaps I’m drawn to the idea of people who work outside the system to make the world a better place, regardless of if it’s dangerous to them or if they don’t reap any kind of personal reward. Or maybe I just like to watch beautiful people in colorful costumes beat the crap out of each other. You can always listen to me on the Superhero Cinephiles podcast to hear me talk more about superheroes.
If your superhero tastes run more to the weird and dark, this is definitely in your wheelhouse. Deja’s Shadow Legion could best be described as “superhero noir.” It’s got aspects of the supernatural and horror mixed in with pulp hero archetypes and intriguing interpretations of classic super powers. Plus, it features one of the best villains in any piece of superhero media, bar none.
There has always been something strange about Nocturne, Florida: the City That Lives by Night. It is an entertainment nexus luring tourist from around the world to its night clubs, music venues and other, more adult entertainment venues. But there is a darker side to which these carefree revelers never see; one of dark doings, violence and eldritch evil.
Now a new sinister force threatens Nocturne and only a handful of unique, gifted beings can protect the city’s innocent. Nightbreaker; a radio star turned vigilante, he exist in a strange limbo world. The beautiful Dreamcatcher who…
I pivoted into brand consulting after working in banking, because I saw a need to align organizational behaviors and actions with purpose and values. So naturally, as a strategist my work has always informally included an element of coaching brands and people to have the courage and confidence to be their best, true selves. To have a broader societal vision and positive social impact. Since the Me-to-We continuum of Brand Citizenship emerged unsolicited in research, I also have been on a larger mission to help business balance how it earns a profit with how it serves individual people, betters society, and regenerates the planet.
Although I was familiar with Harvard Business School professor George Serafeim’s research and work on impact weighted accounting before I read this book, I still found it informative and inspiring.
The first half of this book is a primer on ESG and sustainability highlighting societal shifts and why purpose and impact have moved to the forefront. And the second half details how impact and outcomes can be achieved.
This book is an excellent introduction for people new to purpose – or questioning its real value financially – as well as for those of us who have long been in this space.
Drawing extensively on his research and that of colleagues, Serafeim emphasizes how doing good creates competitive advantage.
Are purpose and profit in conflict, or can both be achieved simultaneously with the right mindset and tools?
What are the forces that are reshaping the relationship between the two? What can we all do to strengthen the relationship between purpose and profit as entrepreneurs, managers, employees, consumers, and investors? Backed by cutting-edge research, Purpose and Profit provides answers to these fundamental questions that are increasingly defining the business landscape all around the world. Distinguished Harvard Business School Professor George Serafeim takes readers on a research-driven journey to understand:
How and why environmental and social issues are becoming increasingly relevant…
I’ve
been a student of story structure for decades. As a novelist, this initially
started as a means to learn as much as I could from those with more experience
than myself, but quickly grew into a passion. I read everything on the subject
I could get my hands on and eventually began analyzing the plots of novels and
movies for myself, amalgamating what I had learned with my own theories and
insights which coalesced into a wholly new structural paradigm. Since then,
I’ve had the privilege of working with many talented screenwriters and
novelists to help them shape their stories using Six Act Structure.
Schechter
divides the traditional 3-act structure into four parts; Act 1, Act 2A, Act 2B,
and Act 3. While that’s not revolutionary in itself, he uses this four-part
breakdown to structure multiple story elements like theme and motivation. My
favorite element is his breakdown of the character’s story evolution into four
archetypes: Orphan, Wanderer, Warrior, and Martyr. Seeing how these archetypes
can be metaphorical such as Jason Bourne being “orphaned” from his previous
life at the beginning of The Bourne Identity, or literal, such as Rose
martyring herself by returning to the sinking Titanic to
rescue Jack, is worth the price of admission alone.
My Story Can Beat Up Your Story! is the same powerful, easy-to-learn system that industry insiders have used to generate millions of dollars in script sales and ?assignments. In a clear, step-by-step fashion, this book is a fun, eye-opening, ?brain-expanding, and often irreverent guide to writing stories that sell. Covering everything from Heroes to Villains, from Theme to Plot Points, from cooking up good ideas to a business plan for smart writers, this book forever eliminates that horrible feeling every writer goes through — staring at the blank page and wondering “what comes next?”
Don’t let terms like “neuroscience” and “psychology” scare you away.
This text is a must-have for any writer curious about why people still love basic storytelling despite our technological advances. Storr makes learning fun through the use of myths, archetypes, and man’s ambition as well as the works of Jane Austen and pop culture favorites like Breaking Bad—perfectly curated examples to help us make our stories more compelling.
'If you want to write a novel or a script, read this book' Sunday Times
'The best book on the craft of storytelling I've ever read' Matt Haig
'Rarely has a book engrossed me more, and forced me to question everything I've ever read, seen or written. A masterpiece' Adam Rutherford
Who would we be without stories?
Stories mould who we are, from our character to our cultural identity. They drive us to act out our dreams and ambitions, and shape our politics and beliefs. We use them to construct our relationships, to keep order in our…
I started studying the tarot ten years ago with no thought that I would ever write about it. I took an introductory class in the back of a local metaphysical shop and went down a rabbit hole of books and teachings. I also enjoy readings myself - from quick fifteen minute reads at sidewalk fairs, to hour long readings in person with renowned readers, from an hour on Zoom with a famous reader, to a reading in a shop in Salem, Massachusetts during the chaos that is October in that town - I’ve benefited from them all. It has been a delight to include this interest in my latest novel.
Rachel Pollack’s classic guide to the tarot is a well-loved reference for me and for many.
While it’s a great next step to add depth of insight into the cards for the less experienced, it also continually serves up new insights to someone with more familiarity with the cards as well. She wrote it in the early eighties while living in Amsterdam and teaching tarot at the Kosmos Meditation Center.
The bestselling tarot classic in a new edition with a new preface by the author.
“Whenever I have a question about tarot, I reach for 78 Degrees of Wisdom. It is the most in-depth exploration of tarot and my most trusted resource. If you want to learn tarot, you’ll want 78 Degrees on your bookshelf too. It’s the gold standard in tarot.” —Theresa Reed, author of Tarot No Questions Asked
"What is your favorite tarot book? The answer is always 78 Degrees of Wisdom."—Melissa Cynova, author of Kitchen Table Tarot
“Essential reading for the beginner and a classic that tarot…
I have been motivated to be the best version of myself for as long as I can remember and that has included reading a ton of books, pushing my own limits on what I was capable of (Ironman triathlons and a cross-country bicycle ride), tapping into my own creativity as well as taking it to the next step and sharing what I have learned through my own books and TEDx presentation. I believe we have so much more inside of us than we realize and I love to share and see others reach their goals and dreams.
What I really liked about this book was how it helped me become a lot more self-aware about the incorrect stories I told about myself and how they have held me back. This book does a great job of helping the reader identify their "imposters," the areas in one's lives where we hold onto false beliefs about ourselves which keep us from being the best version of who we can be and achieve our goals and dreams.
There are seven key Imposters, or archetypes, that underlie nearly every aspect of human behavior. In this groundbreaking self-help book, you’ll discover a framework for understanding these archetypes and how they impact your relationship to yourself, others, and the world at large.
SoulBlazing will help you:
Ignite meaningful change in your life
Understand and release false narratives and negative self-talk that hinder you
Transform your inner saboteurs into superpowers
Learn to respond rather than react to life
Cultivate a deeper, more life-affirming awareness of yourself and others
I’m a clinical psychologist who has specialized in women’s issues and disordered eating for over thirty years. Born on the island of Guam, I was raised in a matriarchal and multicultural household where storytelling was a means of transmitting important concepts, traditions, and values, and was a way to experience meaningful and joyful connections with others. Because I was raised by strong women and my indigenous ancestors were Chamorro, a matrilineal culture that honored the motherline, I have always been interested in the archetypal feminine rooted in these stories, although I didn’t discover the term until I began to study psychology.
When I read this book, I felt much the way I did as a teenager when I discovered astrology and began to appreciate there were patterns of behavior found in humans that were reflected in the vastness of the cosmos -- and vice versa. Who would have thought that what I considered idiosyncratic tendencies within myself and others actually were a part of a much bigger pattern that had existed for millennia in the form of ancient goddesses? I was astounded to see the personalities of my sisters, friends, mother, aunties, as well as celebrities, accurately depicted by Greek goddesses.
In this book, Shinoda-Bolen brings to life many dimensions of the archetypal feminine that get played out in our modern lives, our individual psyches, and in our relationships.
Jean Shinoda Bolen's celebrated work of female psychology that uses seven archetypical goddesses to describing behavior patterns and personality traits, as relevant and timeless today as when it was first published thirty years ago. Myths are fascinating stories that become even more intriguing when we realize that they can reveal intimate truths about ourselves and others. Jean Shinoda Bolen brings the Greek pantheon to life as our inner archetypes and applies the power of myth to our personal lives. Once we understand the natural progression from myth to archetype to personal psychology, and realize that positive gifts and negative tendencies…
