Purpose and Profit

By George Serafeim,

Book cover of Purpose and Profit: How Business Can Lift Up the World

Book description

Are purpose and profit in conflict, or can both be achieved simultaneously with the right mindset and tools?

What are the forces that are reshaping the relationship between the two? What can we all do to strengthen the relationship between purpose and profit as entrepreneurs, managers, employees, consumers, and investors?…

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Why read it?

1 author picked Purpose and Profit as one of their favorite books. Why do they recommend it?

Although I was familiar with Harvard Business School professor George Serafeim’s research and work on impact weighted accounting before I read this book, I still found it informative and inspiring.

The first half of this book is a primer on ESG and sustainability highlighting societal shifts and why purpose and impact have moved to the forefront. And the second half details how impact and outcomes can be achieved. 

This book is an excellent introduction for people new to purpose – or questioning its real value financially – as well as for those of us who have long been in this…

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